Hestia Tobacco is an American

tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...

company, founded by David Sley in 2010, who the press dubbed "The Millennial Marlboro Man". The company's first product was launched in 2013. It is one of the first American Tobacco companies to be started in more than twenty years, in part because of regulatory difficulties with the

FDA The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...

, which prevented any new products from being released since 2011. The New York Times described Hestia Cigarettes as the "viral" cigarette of 2023.

Branding

The name comes from the Greek goddess of the hearth. Hestia cigarette boxes are bright orange with a “Lichtenstein-like design” on the front and literary quotes from the likes of Hemingway and O’Hara are printed on the back.

References

Tobacco companies of the United States Cigar brands Tobacco brands 2010 establishments in the United States {{US-manufacturing-company-stub