Heron Preston JohnsonNelson, Karine
"How Heron Preston Went From Making Invitations for Kanye West to His Own Fashion Label"
'' W'', Condé Nast, March 7, 2017. Retrieved July 29, 2018. is an

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

artist An artist is a person engaged in an activity related to creating art, practicing the arts, or demonstrating an art. The common usage in both everyday speech and academic discourse refers to a practitioner in the visual arts only. However, th ...

fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

, and

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...

. He is a co-founder of the men's streetwear brand Been Trill, alongside

Virgil Abloh Virgil Abloh (; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilitie ...

, Justin Saunders, and others; and founder of his eponymous brand, Heron Preston.Roazen, Be
"Heron Preston Launches HPC Trading Co. E-Commerce Platform"
Hypebeast, Online, February 1, 2016. Retrieved August 1, 2018

Education

Preston moved to

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

in 2004 to attend

Parsons School of Design Parsons School of Design, known colloquially as Parsons, is a private art and design college located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhatt ...

. He graduated in 2007, and stayed in New York to pursue a career in

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

Career

Al Moran, one of the founders of the Morán Morán art gallery, discovered Preston's blog featuring

street photography Street photography (also sometimes called candid photography) is photography conducted for art or enquiry that features unmediated chance encounters and random incidents within public places. Although there is a difference between street and ca ...

and offered him a publishing deal. Preston worked as a marketing specialist and social media director for

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

. He also worked as an art director for

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...

, for whom he designed tour merchandise and acted as a consultant for West's album ''

The Life of Pablo ''The Life of Pablo'' is the seventh studio album by American rapper and producer Kanye West. It was released on February 14, 2016, through GOOD Music and distributed by Def Jam Recordings. Recording sessions took place from 2013 to 2016, in It ...

'' and his brand Yeezy. On September 9, 2016, he launched ''UNIFORM'', a catalog of zero waste themed clothes created in collaboration with the

New York City Department of Sanitation The New York City Department of Sanitation (DSNY) is the department of the government of New York City responsible for garbage collection, recycling collection, street cleaning, and snow removal. The DSNY motto "New York's Strongest" was coined ...

. In 2017, he opened a pop up shop in

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

, where he sold selected pieces from his collaboration with the DSNY. In 2017, he presented his 2017–2018 fall-winter collection ''For You, The World'' at

Paris Fashion Week Paris Fashion Week (french: Semaine de la mode de Paris) is a series of designer presentations held semiannually in Paris, France with spring/summer and autumn/winter events held each year. Dates are determined by the French Fashion Federation. ...

. In 2018, Preston launched a new collection in collaboration with

NASA The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research. NASA was established in 1958, succeeding t ...

to celebrate its 60th anniversary. The pieces featured in the collection are inspired by the pressure suits worn by astronauts and feature the NASA "worm" logotype. Preston also runs the e-commerce platform HPC Trading Co, where he features his curated collections of art, music and fashion. In addition to his career in fashion, Preston is a DJ and has worked for events organized by brands such as GQ,

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

, Sprite, and Supreme. He has also participated in large events and festivals, including

Coachella Coachella may refer to: * Coachella, California * Coachella Canal, in California * Coachella (festival), an annual music and arts festival in California * "Coachella – Woodstock in My Mind", a 2017 song by Lana del Rey See also

* Coachell ...

Ultra adopted by British military intelligence in June 1941 for wartime signals intelligence obtained by breaking high-level encrypted enemy radio and teleprinter communications at the Government Code and Cypher School (GC&CS) at Bletchley Park. '' ...

and Fool's Gold Day Off.Amarca, Nico
"Heron Preston's Memorial Day Weekend Mixtape Features Cuts by Drake, Beyoncé, Zomby & More"
''

Highsnobiety Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. It was bought by German e-commerce giant Zalando in 2022. Highsnobiety is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York ...

'', Online, May 27, 2016. Retrieved July 29, 2018. In 2016, Preston released ''ONE HUNDO'', a mixtape including music from

Zomby Zomby is a British electronic musician who began releasing music in 2007. He has released music on several labels, including Hyperdub, Werk Discs, and 4AD. Zomby's influences include oldschool jungle music and Wiley's eskibeat sound. Career ...

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...

and

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

. In 2017, Preston published ''Honorable Profession'', a limited edition of a

zine A zine ( ; short for '' magazine'' or '' fanzine'') is a small-circulation self-published Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to writ ...

of convicts and crime scenes photos taken of his father while he was a police officer, which were taken in the 1980s and 1990s in Bayview-Hunters Point, San Francisco. These pictures were featured as a series of large print in the BORROWED TIME group art show in Los Angeles. In 2018, Preston collaborated with Carhartt WIP on a capsule collection, which juxtaposes workwear and luxury. Heron Preston collaborated with

Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...

for the singers' 2018 Man of The Woods Tour merchandise.

Company logo 'CTИЛЬ'

Many items from the Heron Preston collections (with the exception of limited capsule collections) are decorated with a print or embroidery with the word "style" in Cyrillic. Heron noted that this idea came to him in 2014, when he helped a friend with an exhibition dedicated to the hip-hop culture of the 90s. He has stated that he chose to use Cyrillic because of his obsession with Russian culture and paraphernalia.

References

* Heron Presto
talks to Replica Man

External links

* {{DEFAULTSORT:Preston, Heron American fashion designers 21st-century American artists Parsons School of Design alumni Living people 1983 births