The Hero Maestro is a scooter from

Hero Motocorp Hero MotoCorp Limited (formerly Hero Honda) is an Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi. The company is one of the largest two-wheeler manufacturers in the world, as well as in India, where it has ...

. It comes as the second scooter from what was traditionally a motorcycle company. The scooter was unveiled at

The O2 Arena The O2 Arena, commonly known as the O2 (stylised as The O2 arena), is a multi-purpose indoor arena in the centre of the O2 entertainment complex on the Greenwich Peninsula in southeast London. It opened in its present form in 2007. It has the s ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

along with Hero's new corporate identity in 2011, and was launched in the market in 2012. Later,

started to upgrade the vehicle and started releasing it as Hero Maestro Edge and Hero Maestro Edge 125.

Market positioning

In terms of positioning, the Maestro is pitted against the

Hero Pleasure The Hero Pleasure was an automatic scooter manufactured in India by Hero Honda. It was launched in 2005. History It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively. , it ...

, Hero's first offering in the scooter segment. Describing itself as a boy's scooter, it is marketed as a vehicle for young riders that captures all the little quirks that define boys. Aptly bearing the tagline of "It's a boy thing", the Maestro caters to the male section of a gender polarized scooter market.

Sales

Hero's sales momentum amid the slowdown is being propped up in no small terms by its two scooter brands. Maestro has been able to crank up volumes to the tune of 28,000 units per month in a year's time. The Pleasure which brought in the tagline of 'Why should boys have all the fun' grosses sales of 30,000 units a month and is a mainstay for Hero.

Engine

The Maestro is powered by a engine, and has a dry

clutch A clutch is a mechanical device that engages and disengages power transmission, especially from a drive shaft to a driven shaft. In the simplest application, clutches connect and disconnect two rotating shafts (drive shafts or line shafts). ...

with variomatic drive.

References

External links

Hero MotoCorp New Two Wheelers, Motorcycles, Two Wheelers in India
Motor scooters Motorcycles introduced in 2012 {{motorcycle-stub