PT Hero Supermarket Tbk, commonly known as Hero, is a large retailer in
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
. It is a subsidiary of
DFI Retail Group
DFI Retail Group Holdings Limited (formerly known as Dairy Farm International Holdings Limited) is a Hong Kong retail company with its legal base in Bermuda. A member of the Jardine Matheson Group, it is a major East Asian-Southeast Asian reta ...
.
Hero first opened in 1971, and now operates more than 700 locations in Indonesia, under six different brands. Hero operates
hypermarket
A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including ...
s and
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
IKEA
IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...
stores, and operated convenience stores under the Starmart name until 2016.
In 2021, Hero would retire the Giant brand from 31 July 2021. Some of the currently operated stores will be converted into Hero while 5 large-size Giant stores will be converted into IKEA stores; as what had been done in 2019 when IKEA replaced a standalone Giant hypermarket in Sentul,