Herminio "Sonny" B. Coloma Jr. (born March 28, 1953) is a

Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...

businessman and educator. He was a member of the Philippine Cabinet and Secretary of Presidential Communications Office during the presidency of

Benigno S. Aquino III Benigno Simeon Cojuangco Aquino III (; February 8, 1960 – June 24, 2021), also known as Noynoy Aquino and colloquially as PNoy, was a Filipino politician who served as the 15th president of the Philippines from 2010 to 2016. The son of ...

. He is also a professor at the

Asian Institute of Management The Asian Institute of Management (AIM) is an international management school and research institution. It is one of the few business schools in Asia to be internationally accredited with the Association to Advance Collegiate Schools of Busine ...

. He assumed the post of executive vice president of the

Manila Bulletin The ''Manila Bulletin'' (), (also known as the ''Bulletin'' and previously known as the ''Manila Daily Bulletin'' from 1906 to September 23, 1972, and the ''Bulletin Today'' from November 22, 1972, to March 10, 1986) is the Philippines' largest ...

newspaper on September 1, 2016.

Early life and education

Coloma was born in

Quezon City Quezon City (, ; fil, Lungsod Quezon ), also known as the City of Quezon and Q.C. (read in Filipino as Kyusi), is the List of cities in the Philippines, most populous city in the Philippines. According to the 2020 census, it has a populatio ...

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

on March 28, 1953. He took up Bachelor of Arts in Political Science in

University of the Philippines Diliman , image = University of The Philippines seal.svg , image_size = 175px , caption = Official Logo of UP Diliman , motto = Honor and Excellence , established = February 12, 194 ...

where he graduated in 1973. He then took Masters in Business Management in

graduating with distinction in 1978. He finished his Doctor of Philosophy in 2009 at

Southeast Asia Interdisciplinary Development Institute The Southeast Asia Interdisciplinary Development Institute Graduate School of Organization Development and Planning (also known as the SAIDI Graduate School of OD&P or SAIDI) is a graduate school in Antipolo, Rizal Province, Philippines. Histor ...

Career

Coloma started working as editor of the Far East Bank and Trust Co.'s bank publication in March 1974. He served as Vice president of the same bank from 1982 to 1988. By June 1998 he started working at

as a professor. He has taken five work leaves from AIM to work for the government. He first served as undersecretary of

Department of Agrarian Reform The Department of Agrarian Reform ( fil, Kagawaran ng Repormang Pansakahan}, abbreviated as DAR or KRP) is an executive department of the Philippine government responsible for the redistribution of agrarian land in the Philippines. List of th ...

. Then from 1989 to 1991 he served as undersecretary of

Department of Transportation and Communications The Department of Transportation (DOTr; fil, Kagawaran ng Transportasyon) is the executive department of the Philippine government responsible for the maintenance and expansion of viable, efficient, and dependable transportation systems as effe ...

. He also served as the head of the Presidential Management Staff from 1990 to 1991 under President

Cory Aquino Maria Corazon "Cory" Sumulong Cojuangco-Aquino (; ; January 25, 1933 – August 1, 2009) was a Filipina politician who served as the 11th president of the Philippines from 1986 to 1992. She was the most prominent figure of the 1986 People P ...

. Coloma briefly served as president of North Luzon Railways Corporation and then served as undersecretary of DOTC under President

Joseph Estrada Joseph Ejercito Estrada, (; born Jose Marcelo Ejercito; April 19, 1937), also known by the nickname Erap, is a Filipino politician and former actor. He served as the 13th president of the Philippines from 1998 to 2001, the 9th vice preside ...

from 1998 to 2000. From 2010 until 2016 Coloma served as Secretary of Presidential Communications Operations which replaces the Office of Press Secretary. In 2012, Coloma received the Quadricentennial Service Award from

University of Santo Tomas The University of Santo Tomas (also known as UST and officially as the Pontifical and Royal University of Santo Tomas, Manila) is a private, Catholic research university in Manila, Philippines. Founded on April 28, 1611, by Spanish friar Miguel ...

for his important role in the 400th founding anniversary of the university. After

Civil Service Commission A civil service commission is a government agency that is constituted by legislature to regulate the employment and working conditions of civil servants, oversee hiring and promotions, and promote the values of the public service. Its role is rou ...

chairperson

Francisco Duque III Francisco Tiongson Duque III (; born February 13, 1957) is a Filipino physician and government official who served as Secretary of Health in the Cabinet of President Rodrigo Duterte from 2017 to 2022, a position he had previously held from 200 ...

stepped down last September 2015, Coloma was considered to succeed as chair of CSC. Coloma however chose to decline the offer to be appointed as CSC chairperson, and stayed in his post as PCOO Secretary. Coloma also served several private companies. From 1996 to 2008 he is a Director of Transnational Diversified Group where he also served as Division President and Group Chief Learning Officer from 2004 to 2008. From 2005 he is a Director of Loyola Plans Consolidated, Inc. He also served as Management consultant of various organizations including

USAID The United States Agency for International Development (USAID) is an independent agency of the U.S. federal government that is primarily responsible for administering civilian foreign aid and development assistance. With a budget of over $27 bi ...

(1990),

PricewaterhouseCoopers PricewaterhouseCoopers is an international professional services brand of firms, operating as partnerships under the PwC brand. It is the second-largest professional services network in the world and is considered one of the Big Four accounting ...

(1991–2000),

Canadian International Development Agency The Canadian International Development Agency (CIDA) was a federal Canadian organization that administered foreign aid programs in developing countries. The agency was merged into the Department of Foreign Affairs in 2013 by the federal governmen ...

(circa 1995),

Land Bank of the Philippines Land Bank of the Philippines (LBP; often referred to simply as LandBank), is a government-owned bank in the Philippines with a special focus on serving the needs of farmers and fishermen. While it provides the services of a universal bank, it ...

(1992–1998),

Asian Development Bank The Asian Development Bank (ADB) is a regional development bank established on 19 December 1966, which is headquartered in the Ortigas Center located in the city of Mandaluyong, Metro Manila, Philippines. The bank also maintains 31 field office ...

(2005–2006), and

Philippine National Bank The Philippine National Bank (PNB, Filipino/ tl, Bangko Nasyonal ng Pilipinas, lit=; es, Banco Nacional Filipino; Hokkien ) is one of the largest banks in the Philippines. It was established by the Philippine government on July 22, 1916, durin ...

(2007). He was president of the People Management Association of the Philippines in 1988.

References

{{DEFAULTSORT:Coloma, Herminio Jr. 1953 births Living people People from Quezon City Benigno Aquino III administration cabinet members Secretaries of the Presidential Communications Operations Office University of the Philippines Diliman alumni Asian Institute of Management alumni Manila Bulletin people