The Herbert Claiborne Pell Cup, established in 1958, is presented by the Ida Lewis Yacht Club, of

Newport, Rhode Island Newport is an American seaside city on Aquidneck Island in Newport County, Rhode Island. It is located in Narragansett Bay, approximately southeast of Providence, Rhode Island, Providence, south of Fall River, Massachusetts, south of Boston, ...

, to the winner of the ''Challenger Selection Series'' for the

America's Cup The America's Cup, informally known as the Auld Mug, is a trophy awarded in the sport of sailing. It is the oldest international competition still operating in any sport. America's Cup match races are held between two sailing yachts: one f ...

. The Cup is named for Herbert Claiborne Pell, Jr. The America's Cup was held in Newport through 1983. The Pell Cup, dating from 1958, is the senior most trophy presented to the Challenger and has all the Challengers engraved on it since 1962. Since 1983 and the advent of

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

, the Cup has been accompanied by the

Louis Vuitton Cup The Louis Vuitton Cup was the name of the Challenger Selection Series sailing competition from 1983, named after its sponsor, Louis Vuitton. The winner of the competition became the challenger to compete with the defender of the America's Cu ...

until 2017, and the

Prada Cup The Prada Cup is the name of the Challenger Selection Series - a sailing competition to determine the Challenger that will earn the right to challenge the Defender for the conquest of the America's Cup. Prior to 2021, the series was named the Lo ...

since 2021. Emirates Team New Zealand won the Herbert Claiborne Pell Cup in the 2017 Bermuda competition.

References

Challenger Selection Series Awards established in 1958 1958 establishments in Rhode Island {{sports-award-stub

See also

References