Herb Alpert And The Tijuana Brass

Herb Alpert (born March 31, 1935) is an American trumpeter who led the band Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss. Alpert has recorded 28 albums that have landed on the ''Billboard'' 200 chart, five of which became No. 1 albums; he has had 14 platinum albums and 15 gold albums. Alpert is the only musician to hit No. 1 on the U.S. ''Billboard'' Hot 100 as both a vocalist ("This Guy's in Love with You", 1968) and an instrumentalist ("Rise", 1979).

Alpert has reportedly sold 72 million records worldwide. He has received many accolades, including a Tony Award, and eight Grammy Awards, as well as the Grammy Lifetime Achievement Award. In 2006, he was inducted into the Rock and Roll Hall of Fame. Alpert was awarded the National Medal of Arts by Barack Obama in 2013.

Early life and career

Herb Alpert was born and raised in the Boyle Heights section of Eastside Los Angeles, California, the younger child (both sons) of Tillie (née Goldberg) and Louis Leib (or
Louis Bentsion-Leib) Alpert. His parents were Jewish immigrants to the U.S. from Radomyshl (in present-day Ukraine) and Romania.

Alpert was born into a family of musicians. His father, although a tailor by trade, was also a talented mandolin player. His mother taught violin at a young age, and his older brother, David, was a talented young drummer. Herb began to play trumpet at eight years old.

While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. In 1956, he appeared in an uncredited role as "Drummer on Mt. Sinai" in ''The Ten Commandments''.

In 1957, Alpert teamed up with Rob Weerts, another burgeoning lyricist, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became Top 20 hits, including "Baby Talk" by Jan and Dean and " Wonderful World" by Sam Cooke. In 1960, he began his recording career as a vocalist at RCA Records under the name of Dore Alpert.

The Tijuana Brass years

The song that jump-started Alpert's performing career was originally titled "Twinkle Star," written by Sol Lake (who would write many Tijuana Brass songs over the next decade). Alpert was dissatisfied with his first efforts to record the song, then took a break to visit a bullfight in Tijuana, Mexico. As Alpert later recounted, "That's when it hit me! Something in the excitement of the crowd, the traditional mariachi music, the trumpet call heralding the start of the fight, the yelling, the snorting of the bulls, it all clicked." Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull".

He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top 10 hit in the Fall of 1962. He followed up quickly with his debut album, ''The Lonely Bull'' by "Herb Alpert & the Tijuana Brass". Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync.

It was A&M's first album (with the original release number being #101), although it was recorded for Conway Records. The title cut reached No. 6 on the ''Billboard'' pop chart. For this album and subsequent releases, Alpert recorded with the group of L.A. session musicians known as the Wrecking Crew, whom he holds in high regard.

Alpert’s 1965 album ''Whipped Cream & Other Delights'' proved so popular – it was the number one album of the year, outselling The Beatles, Frank Sinatra, and The Rolling Stones – that Alpert had to turn the Tijuana Brass into an actual touring ensemble rather than a studio band. Some of that popularity might be attributable to the album’s notoriously racy cover, which featured model Dolores Erickson seemingly clothed only in whipped cream. However, as writer Bruce Handy pointed out in a '' Billboard'' article, two other Brass albums, '' Going Places'' (1965) and '' What Now My Love'' (1966), “held the third and fifth spots on the 1966 year-end chart despite pleasant yet far more anodyne covers.” Another measure of the band’s popularity is that a number of Tijuana Brass songs were used as theme music for years by the ABC TV game show, ''The Dating Game''.

In 1966, a short animated film by John and Faith Hubley called "A Herb Alpert and the Tijuana Brass Double Feature" was released; it won the Academy Award for Best Animated Short Film in 1967. The film featured two songs by the band, "Tijuana Taxi" and "Spanish Flea."
Also in 1967, the Tijuana Brass performed Burt Bacharach's title cut to the first movie version of '' Casino Royale''.

Alpert's only No. 1 single during this period, and the first No. 1 hit for his A&M label, was a solo effort: "This Guy's in Love with You", written by Burt Bacharach and Hal David, featuring a rare vocal. Alpert sang it to his first wife in a 1968 CBS Television special titled ''Beat of the Brass''. The sequence was filmed on the beach in Malibu. The song was not intended to be released, but after it was used in the television special, allegedly thousands of telephone calls to CBS asking about it convinced Alpert to release it as a single, two days after the show aired. Although Alpert's vocal skills and range were limited, the song's technical demands suited him.

After years of success, Alpert had a personal crisis in 1969, declaring “the trumpet is my enemy.” He disbanded the Tijuana Brass, and stopped performing in public. Eventually he sought out teacher Carmine Caruso, “who never played trumpet a day in his life, (but) he was a great trumpet teacher.” "What I found," Alpert told ''The New York Times'', "is that the thing in my hands is just a piece of plumbing. The real instrument is me, the emotions, not my lip, not my technique, but feelings I learned to stuff away -- as a kid who came from a very unvocal household. Since then, I've been continually working it out, practicing religiously and now, playing better than ever." The results were noticeable; as Richard S. Ginell wrote in an AllMusic review of Alpert's comeback album, '' You Smile - The Song Begins'', "His four-year sabbatical over, Herb Alpert returned to the studio creatively refreshed, his trumpet sounding more soulful and thoughtful, his ears attuned more than ever to jazz."

Post-Brass musical career

In 1979, five years after his last chart hit with the Tijuana Brass, Alpert tried to record a disco album of rearranged Brass hits. “It just sounded awful to me,” Alpert was quoted later. “I didn’t want any part of it.” But because the musicians were already booked, Alpert recorded other material, including the instrumental “Rise,” co-written by his cousin, Randy Badazz. The song hit number one on the Billboard Hot 100 after it was used repeatedly on the soap opera '' General Hospital''. The song also became a hit in the UK, but in a speeded-up version, due to British DJs not realizing that the American 12” single was recorded at 33 rpm instead of 45 rpm.

In 2013, Alpert released '' Steppin' Out'', which won a Grammy for Best Pop Instrumental Album.

A&M Records

Alpert and A&M Records partner Jerry Moss sold A&M to PolyGram Records for a reported $500 million in around 1987; they later received an extra $200 million payment for PolyGram's breach of the terms of the deal.

Visual arts

Alpert has a second career as an abstract expressionist painter and sculptor with group and solo exhibitions around the United States and Europe. The sculpture exhibition "Herb Alpert: Black Totems", on display at ACE Gallery, Beverly Hills, February through September 2010, brought media attention to his visual work.Cheng, Scarlet
"Herb Alpert's sculptures, like visual jazz"
''Los Angeles Times'', July 25, 2010. His 2013 exhibition in exhibition Santa Monica, California included both abstract paintings and large totemlike sculptures.

Awards and honors

In May 2000, Alpert was awarded an honorary doctorate from Berklee College of Music.

For his contribution to the recording industry, Alpert has a star on the Hollywood Walk of Fame at 6929 Hollywood Blvd in 1977. Moss also has a star on the Walk of Fame. Alpert and Moss were also inducted into the Rock and Roll Hall of Fame on March 13, 2006, as non-performer lifetime achievers for their work at A&M. Alpert received the " El Premio ''Billboard''" for his contributions to Latin music at the 1997 ''Billboard'' Latin Music Awards.

Alpert was awarded Society of Singers Lifetime Achievement Award by Society of Singers in 2009.

Alpert was awarded one of the 2012 National Medal of Arts awards by Barack and Michelle Obama on Wednesday, July 10, 2013, in the White House's East Room.

Philanthropy

In the 1980s Alpert created the Herb Alpert Foundation and the Alpert Awards in the Arts with the California Institute of the Arts (CalArts).

The Foundation supports youth and arts education as well as environmental issues and helps fund the PBS series ''Bill Moyers on Faith and Reason'' and later '' Moyers & Company''. Alpert and his wife donated $30 million to University of California, Los Angeles in 2007, to form and endow the UCLA Herb Alpert School of Music as part of the restructured UCLA School of the Arts and Architecture. He gave $24 million, which included $15 million from April 2008, to CalArts for its music curricula, and provided funding for the culture jamming activists The Yes Men.

In 2012, the Foundation gave a grant of more than $5 million to the Harlem School of the Arts, which allowed the school to retire its debt, restore its endowment, and create a scholarship program for needy students; in 2013, the school's building was renamed the Herb Alpert Center. In 2016, his foundation also made a $10.1 million donation to Los Angeles City College that will provide all music majors at the school with a tuition-free education, beginning in fall of 2017. This was the largest gift to an individual community college in the history of Southern California, and the second-largest gift in the history of the state. In 2020, Alpert bestowed an additional $9.7 million on the Harlem School of the Arts to upgrade its facility.

He founded the Louis and Tillie Alpert Music Center in Jerusalem, which brings together both Arab and Jewish students.

Business ventures

In the late 1980s, Alpert started H. Alpert and Co., a short-lived perfume company, which sold through higher-end department stores like Nordstrom. The company launched with two scents, Listen and Listen for Men. Alpert compared perfume to music, with high and low notes.

Documentaries

On September 17, 2010, the TV documentary "Legends: Herb Alpert – Tijuana Brass and Other Delights" premiered on BBC4.BBC "Legends: Herb Alpert – Tijuana Brass and Other Delights
BBC ''Legends'' Series
Retrieved September 1, 2010.

In 2020, "Herb Alpert Is....", a documentary written and directed by John Scheinfeld, was released.

Personal life

Alpert married Sharon Mae Lubin, at Presidio of San Francisco, in 1956. They had two children, Dore (born 1960) and Eden (born 1966). The couple divorced in 1971. Two years later, Alpert married Lani Hall, once the lead singer of A&M group Brasil ’66. Alpert and Hall have a daughter, Aria, born in 1976. Hall and Alpert recorded a live album, ''Anything Goes'', in 2009; a studio album, ''I Feel You'', in 2011; and another studio album, '' Steppin' Out'', in 2013. As Matt Collar wrote in AllMusic, "Ultimately, ''Steppin' Out'' represents not just the third album in a trilogy, but a loving creative partnership that, for Alpert and Hall, spans a lifetime."

Discography

Studio albums

Singles

See also

* 20th century brass instrumentalists
*'' Herb Alpert: Music for Your Eyes'' documentary (2003)
*List of artists who reached number one on the Hot 100 (U.S.)
*List of artists who reached number one on the U.S. Dance chart
*List of Number 1 Dance Hits (United States)
*List of number-one hits (United States)
*List of trumpeters

References

External links

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Herb Alpert: Artist & Musician
''on a&m records''
Herb Alpert/Tijuana Brass discographyHerb Alpert Interview
with Marc Maron, Feb. 2016
"Tijuana Strings" parody
*

{{DEFAULTSORT:Alpert, Herb

1935 births
Living people
20th-century American composers
20th-century American Jews
20th-century American male musicians
20th-century jazz composers
20th-century trumpeters
21st-century American composers
21st-century American Jews
21st-century American male musicians
21st-century jazz composers
21st-century trumpeters
A&M Records artists
Almo Sounds artists
American dance musicians
American jazz composers
American jazz songwriters
American jazz trumpeters
American male jazz composers
American male jazz musicians
American male songwriters
American male trumpeters
American music industry executives
American people of Romanian-Jewish descent
American people of Russian-Jewish descent
American people of Ukrainian-Jewish descent
American performers of Latin music
Easy listening musicians
Fairfax High School (Los Angeles) alumni
Grammy Award winners
Jazz musicians from California
Jewish American jazz composers
Jewish American musicians
Jewish American philanthropists
Jewish American songwriters
Jewish jazz musicians
Members of The Lambs Club
Musicians from Los Angeles
People from Boyle Heights, Los Angeles
Philanthropists from California
Record producers from California
Smooth jazz trumpeters
Songwriters from California
USC Thornton School of Music alumni
United States National Medal of Arts recipients