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Herbert Charles Abrams (July 9, 1955 – July 23, 1996), also known by the nickname Mr. Electricity, was an American
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring or ...
promoter from
Queens, New York Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
, who founded the Universal Wrestling Federation (UWF) in 1990.


Early life

Herbert Charles Abrams was born on July 9, 1955, in
Queens, New York Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
, the oldest child of Sonia (née Hoffman) and Abram Abrams. His father was a contract salesman of women's dresses who employed 42 workers at his
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
office as of 1949. He attended
William Cullen Bryant High School William Cullen Bryant High School, or William C. Bryant High School, and W.C. Bryant High School, or Bryant High School for short, is a secondary school in Queens, New York City, United States serving grades 9 through 12. Name It is named in hon ...
in
Long Island City, New York Long Island City (LIC) is a residential and commercial neighborhood on the extreme western tip of Queens, a borough in New York City. It is bordered by Astoria to the north; the East River to the west; New Calvary Cemetery in Sunnyside to the ...
.


Career

In 1976, Abrams approached photographer
Bill Apter William Stanley Apter (born October 22, 1945) is an American journalist and photographer specializing in professional wrestling. He was an editorial staff member and photographer for several magazines during the 1970s, 1980s and 1990s, notably ''P ...
while he was shooting
Superstar Billy Graham Eldridge Wayne Coleman (born June 7, 1943), better known by his ring name "Superstar" Billy Graham, is an American former professional wrestler. He gained recognition for his tenure as the WWWF Heavyweight Champion in 1977–1978. He is a three- ...
on the streets of New York. He told Apter to spread word that any wrestlers who made an appearance at his father's clothing store in Flushing, Queens, would be allowed to take dresses for their wives as compensation. Abrams moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
and started his first business, Network '9' Limited in 1983. Abrams later started a chain of
plus-size clothing Plus-size clothing is clothing proportioned specifically for people above the average clothing size. The application of the term varies from country to country, and according to which industry the person is involved in. According to ''PLUS Model ...
stores for women called I'm a Big Girl Now in 1988.Brody, Howard. ''Swimming with Piranhas: Surviving the Politics of Professional Wrestling''. ECW Press, 2009, p. 163. Abrams was married in 1989, and his father died that same year at the age of 64. Abrams founded the Universal Wrestling Federation (UWF) in 1990, receiving $1 million from
SportsChannel America SportsChannel is the collective name for a former group of regional sports networks in the United States that was owned by Cablevision, which from 1988 until the group's demise, operated it as a joint venture with NBC. Operating from March 1, ...
to produce the weekly television program ''
UWF Fury Hour ''UWF Fury Hour'' is a professional wrestling television program that was produced by Universal Wrestling Federation (UWF) and broadcast weekly every Monday night on SportsChannel America from October 1, 1990, to September 23, 1991. The show was ...
''. In August 1990, during a press conference announcing the UWF's launch, Abrams was asked how he expected to succeed in the wrestling business with no prior experience in it. Abrams responded: "What they're looking for, I have, and that's the Hollywood glitz".Foley, Mick (1999). '' Have a Nice Day: A Tale of Blood and Sweatsocks''. ReganBooks. . p. 183 Abrams ran his first television tapings at
Reseda Country Club Reseda Country Club was a nightclub and multi-purpose venue located on Sherman Way in Reseda, California. The building started off as a Sav-On drug store in the 1950s and later became a music venue in 1980 when Chuck Landis purchased the site. ...
in
Reseda, California Reseda is a neighborhood in the San Fernando Valley region of Los Angeles, California. It was founded in 1912, and its central business district started developing in 1915. The neighborhood was devoted to agriculture for many years. Earthquake ...
, that fall; the venue's owners would later sue Abrams for money owed. Abrams soon gained a reputation for chronically failing to pay venue owners, and even his own wrestlers. As the UWF's head booker, Abrams was often criticized for the promotion's inconsistent storylines, and matches that lacked clean-cut finishes. For the first 11 episodes of '' Fury Hour'' he was an on-screen commentator alongside
Bruno Sammartino Bruno Leopoldo Francesco Sammartino (October 6, 1935 – April 18, 2018) was an Italian-born American professional wrestler, best known for his work with the World Wide Wrestling Federation (WWWF, now WWE). There, he held the WWWF World Heavywe ...
, for which the readers of
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four W ...
voted him Worst Television Announcer of 1990. Prior to earning that dubious distinction, Abrams had used a
jobber Jobber may refer to: Athletics * Job (professional wrestling) - A professional wrestler who routinely loses a match. * Wichita Jobbers, a minor league baseball team in the Western Association from 1905 to 1911 Commerce * A person or corporation ...
on ''Fury Hour'' named "Davey Meltzer"—an obvious jab at journalist
Dave Meltzer David Allen Meltzer (born October 24, 1959) is an American journalist who reports on professional wrestling and mixed martial arts. Since 1983, he has been the publisher and editor of the ''Wrestling Observer Newsletter'' (''WON''). He has als ...
,
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four W ...
editor-in-chief and publisher. Abrams was replaced on commentary by Craig DeGeorge, but stayed on-screen as an interviewer. After the UWF's
SportsChannel America SportsChannel is the collective name for a former group of regional sports networks in the United States that was owned by Cablevision, which from 1988 until the group's demise, operated it as a joint venture with NBC. Operating from March 1, ...
deal expired without extension in September 1991, Abrams' live show schedule went from regular, to sporadic. In 1994, coming off a divorce, Abrams made one final, grand attempt to make an impact in professional wrestling: the television special
UWF Blackjack Brawl Blackjack Brawl was the first and only major live television supercard event produced by Herb Abrams' Universal Wrestling Federation (UWF). The event took place on September 23, 1994 at the MGM Grand Garden Arena in Las Vegas, Nevada and aired li ...
, broadcast live from
Las Vegas, Nevada Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vega ...
's MGM Grand Arena. While the MGM Grand Arena seated approximately 17,000, Abrams sold only approximately 300 tickets, making the event an enormous commercial failure. Abrams moved back to New York City soon afterward to care for his ailing mother, and never promoted another UWF event.


Death

Abrams died on July 23, 1996, at St. Vincent's Hospital in
Manhattan, New York Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
of a heart attack while in police custody.Williams, Steve (2007). ''Steve Williams: How Dr. Death Became Dr. Life''. Sports Publishing LLC. . p. 155 Before his death, police had found Abrams in his Manhattan office naked and covered in baby oil, destroying furniture with a baseball bat.Meltzer, Dave. ''Wrestling Observer Newsletter''. August 5, 1996. Abrams' autopsy showed he had
cocaine Cocaine (from , from , ultimately from Quechua: ''kúka'') is a central nervous system (CNS) stimulant mainly used recreationally for its euphoric effects. It is primarily obtained from the leaves of two Coca species native to South Ameri ...
and
valium Diazepam, first marketed as Valium, is a medicine of the benzodiazepine family that acts as an anxiolytic. It is commonly used to treat a range of conditions, including anxiety, seizures, alcohol withdrawal syndrome, muscle spasms, insomnia, a ...
in his system when he died. He was buried in
New Montefiore Cemetery New Montefiore Cemetery is a Judaism, Jewish cemetery located in West Babylon, New York. History Montefiore Cemetery Corporation had been maintaining Montefiore Cemetery in Springfield Gardens, Queens since 1908. The corporation bought 250 acres ...
in
West Babylon, New York West Babylon is a census-designated place (CDP) in the Town of Babylon in Suffolk County, New York, United States. The population was 43,213 at the 2010 census. Geography West Babylon is located at (40.713399, -73.357106). West Babylon is bord ...
. Abrams' ex-girlfriend said that during the last few years of his life, he had experienced paranoia when high on cocaine. Allegedly, Abrams owed various people money, and insisted on destroying furniture to find non-existent "bugging devices" he believed were secretly recording him.


Legacy

''
Dark Side of the Ring ''Dark Side of the Ring'' is a Canadian documentary television series produced by Vice Studios. The series focuses on controversial subjects and events within the realm of professional wrestling. Series overview Episodes Season 1 (2019) Sea ...
'' aired an episode focused on the life of Abrams titled "Cocaine & Cowboy Boots: The Herb Abrams Story" in May 2020. It was the third-highest rated episode in the show's then 14 episode history. Jonathan Plombon released a
biography A biography, or simply bio, is a detailed description of a person's life. It involves more than just the basic facts like education, work, relationships, and death; it portrays a person's experience of these life events. Unlike a profile or ...
on Abrams titled ''Tortured Ambition: The Story of Herb Abrams and the UWF '' in September 2021.


Awards and accomplishments

*
Wrestling Observer Newsletter awards This is a list of both active and inactive ''Wrestling Observer Newsletter'' awards created by professional wrestling and mixed martial arts (MMA) journalist Dave Meltzer. The first fourteen awards were created in 1980 as an informal poll between ...
** Worst Television Announcer (1990) ** Most Obnoxious (1991)


References


External links

* {{DEFAULTSORT:Abrams, Herb 1955 births 1996 deaths 20th-century American businesspeople 20th-century American Jews Burials at New Montefiore Cemetery Cocaine-related deaths in New York (state) Death conspiracy theories Professional wrestling announcers Professional wrestling promoters Sportspeople from Queens, New York Universal Wrestling Federation (Herb Abrams) Drug-related deaths in New York City