The ''Herald am'' was a

free daily newspaper Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at d ...

Dublin Dublin (; , or ) is the capital and largest city of Republic of Ireland, Ireland. On a bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, bordered on the south by the Dublin Mountains, a part of th ...

which was published between 2005 and 2010. It was distributed at train stations, bus stops,

Luas Luas (pronounced ; Irish for "speed") is a tram/ light rail system in Dublin, Ireland. There are two main lines: the Green Line, which began operating on 30 June 2004, and the Red Line which opened on 26 September 2004. Since then, both lin ...

stations, traffic junctions, and high density footpaths, and was one of two free newspapers distributed to Dublin commuters. It was owned by

Independent News & Media Mediahuis Ireland (formally Independent News and Media (INM) )) is a media organisation that is based in Dublin and publishes national daily newspapers, Sunday newspapers, regional newspapers and operates multiple websites including Independent. ...

, and had a daily readership of around 120,000 and a circulation of around 72,000 copies daily. It merged with the competing publication '' Metro Ireland'' to form the '' Metro Herald'' in 2010.

History

The ''Herald AM'' was founded in September 2005 by Independent News & Media. It was launched as a response to the introduction of the

Associated Newspapers DMG Media (stylised in lowercase) is an intermediate holding company for Associated Newspapers, Northcliffe Media, Harmsworth Printing, Harmsworth Media and other subsidiaries of Daily Mail and General Trust. It is based at Northcliffe House in ...

- and

Metro International Metro International is a Swedish global media company based in Luxembourg that publishes the ''Metro'' newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41 percent since launch of the first news ...

-owned ''

Metro Metro, short for metropolitan, may refer to: Geography * Metro (city), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urba ...

'' newspaper. The ''Metro'' was at the time owned in part by the British ''

Daily Mail The ''Daily Mail'' is a British daily middle-market tabloid newspaper and news websitePeter Wilb"Paul Dacre of the Daily Mail: The man who hates liberal Britain", ''New Statesman'', 19 December 2013 (online version: 2 January 2014) publish ...

'' and carried stories and editorial from the London edition of its sister ''Metro'' paper. The ''Herald AM'' newspaper was originally intended to be called ''Herald Metro''. However, legal action from Metro International led to it being renamed ''Herald AM'' prior to launch. The newspaper also initially carried the words "metro edition" as part of its masthead, but dropped this tag during a redesign in April 2006. The ''Metro'' and ''Herald AM'' merged in 2010 to form the '' Metro Herald''.

Content

The paper's news content was aimed at the young commuter market, and advertising comprised 31% of published content.

References

{{Newspapers in the Republic of Ireland 2005 establishments in Ireland 2010 disestablishments in Ireland Daily newspapers published in Ireland Independent News & Media Mass media in Dublin (city) Newspapers published in the Republic of Ireland Publications established in 2005 Publications disestablished in 2010