''Hemmets Veckotidning'' (

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

: ''The Home Weekly Magazine'') is a weekly family magazine published in Malmö, Sweden. Founded in 1929, it is one of the oldest magazines in the country.

History and profile

''Hemmets Veckotidning'' was founded in Malmö in 1929. The founders were Vitus and Paula Petersson. The magazine is part of Aller Media and is published by Aller Förlag AB on a weekly basis. The company acquired the magazine in 1983. Its headquarters is in Malmö, but it was formerly based in

Helsingborg Helsingborg (, , , ) is a city and the seat of Helsingborg Municipality, Scania (Skåne), Sweden. It is the second-largest city in Scania (after Malmö) and ninth-largest in Sweden, with a population of 113,816 (2020). Helsingborg is the cent ...

. ''Hemmets Veckotidning'' targets women aged between 25–59 years. It features articles on cooking, baking,

crafts A craft or trade is a pastime or an occupation that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small scale prod ...

, fashion, beauty, and

interior decoration Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...

. Ulla Cocke was the long-term

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of ''Hemmets Veckotidning''. Kurt Ekenberger was among its regular contributors. The magazine is also distributed in other

Scandinavian countries Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and Swede ...

Circulation

''Hemmets Veckotidning'' enjoyed the peak circulation of 455,000 copies both in 1957 and in 1958. It sold 211,500 copies in 2007 and became the third largest magazine in Sweden. It was the third best-selling magazine in Scandinavian countries with a circulation of 182,300 copies in 2013.

References

External links

* {{DEFAULTSORT:Hemmets Veckotidning 1929 establishments in Sweden Magazines established in 1929 Mass media in Helsingborg Mass media in Malmö Swedish-language magazines Weekly magazines published in Sweden Women's magazines published in Sweden