Helping behavior refers to voluntary actions intended to help the others, with reward regarded or disregarded. It is a type of
prosocial behavior
Prosocial behavior, or intent to benefit others, is a social behavior that "benefit other people or society as a whole", "such as helping, sharing, donating, co-operating, and volunteering". Obeying the rules and conforming to socially accepted ...
(voluntary action intended to help or benefit another individual or group of individuals, such as sharing, comforting, rescuing and helping).
Altruism
Altruism is the principle and moral practice of concern for the welfare and/or happiness of other human beings or animals, resulting in a quality of life both material and spiritual. It is a traditional virtue in many cultures and a core as ...
is distinguished from helping behavior. Altruism refers to prosocial behaviors that are carried out without expectation of obtaining external reward (concrete reward or social reward) or internal reward (self-reward). An example of altruism would be anonymously donating to charity.
Perspectives on helping behavior
Kin selection theory
Kin selection
Kin selection is the evolutionary strategy that favours the reproductive success of an organism's relatives, even when at a cost to the organism's own survival and reproduction. Kin altruism can look like Altruism in animals, altruistic behavio ...
theory explains altruism in an
evolution
Evolution is change in the heritable characteristics of biological populations over successive generations. These characteristics are the expressions of genes, which are passed on from parent to offspring during reproduction. Variation ...
ary perspective. Since
natural selection
Natural selection is the differential survival and reproduction of individuals due to differences in phenotype. It is a key mechanism of evolution, the change in the heritable traits characteristic of a population over generations. Charle ...
aids in screening out
species
In biology, a species is the basic unit of classification and a taxonomic rank of an organism, as well as a unit of biodiversity. A species is often defined as the largest group of organisms in which any two individuals of the appropriate s ...
without abilities to adapt the challenging environment, preservation of good traits and superior
gene
In biology, the word gene (from , ; "...Wilhelm Johannsen coined the word gene to describe the Mendelian units of heredity..." meaning ''generation'' or ''birth'' or ''gender'') can have several different meanings. The Mendelian gene is a ba ...
s are important for survival of future generations (i.e.
inclusive fitness
In evolutionary biology, inclusive fitness is one of two metrics of evolutionary success as defined by W. D. Hamilton in 1964:
* Personal fitness is the number of offspring that an individual begets (regardless of who rescues/rears/supports them ...
). Kin selection refers to the tendency to perform behaviors that may favor the chance of survival of people with similar genetic base.
W. D. Hamilton
William Donald Hamilton (1 August 1936 – 7 March 2000) was a British evolutionary biologist, recognised as one of the most significant evolutionary theorists of the 20th century.
Hamilton became known for his theoretical work expounding a ...
has proposed a mathematical expression for the kin selection:
:::::::::::::: rB>C
"where B is the benefit to the recipient, C is the cost to the altruist (both measured as the number of offspring gained or lost) and r is the coefficient of relationship (i.e. the probability that they share the same gene by descent)."
[Madsen, E. A., Tunney, R. J., Fieldman, G.., Plotkin, H. C., Dunbar, R. I. M., Richardson, J., McFarland, D. (2007) Kinship and altruism: A cross-cultural experimental study. ''British Journal of Psychology, 98''(2), 339-359.]
An experiment conducted in Britain supports kin selection
The experiment is illustrated by diagrams below. The result shows that people are more willing to provide help to people with higher relatedness and occurs in both gender and various cultures. The result also show gender difference in kin selection which men are more affected by the cues of similar genetic based than women.
Reciprocal altruism
Reciprocal altruism
In evolutionary biology, reciprocal altruism is a behaviour whereby an organism acts in a manner that temporarily reduces its fitness while increasing another organism's fitness, with the expectation that the other organism will act in a similar m ...
is the idea that the incentive for an individual to help in the present is based on the expectation of the potential receipt in the future.
Robert Trivers
Robert Ludlow "Bob" Trivers (; born February 19, 1943) is an American evolutionary biologist and sociobiologist. Trivers proposed the theories of reciprocal altruism (1971), parental investment (1972), facultative sex ratio determination (1973), a ...
believes it to be advantageous for an organism to pay a cost to his or her own life for another non-related organism if the favor is repaid (only when the benefit of the sacrifice outweighs the cost).
As
Peter Singer
Peter Albert David Singer (born 6 July 1946) is an Australian moral philosopher, currently the Ira W. DeCamp Professor of Bioethics at Princeton University. He specialises in applied ethics and approaches ethical issues from a secular, ...
notes, “reciprocity is found amongst all social mammals with long memories who live in stable communities and recognize each other as individuals.” Individuals should identify cheaters (those who do not reciprocate help) who lose the benefit of help from them in the future, as seen in blood-sharing in
vampire bat
Vampire bats, species of the subfamily Desmodontinae, are leaf-nosed bats found in Central and South America. Their food source is blood of other animals, a dietary trait called hematophagy. Three extant bat species feed solely on blood: the com ...
s.
Trade in economic trades and business may underlie reciprocal altruism in which products given and received involve different exchanges. Economic trades follow the “I’ll scratch your back if you scratch mine” principle. A pattern of frequent giving and receiving of help among workers boost both productivity and social standing.
Negative-state relief model
The
negative-state relief model
The negative-state relief model states that human beings have an innate drive to reduce negative moods. They can be reduced by engaging in any mood-elevating behaviour, including helping behaviour, as it is paired with positive value such as smile ...
of helping
[Fultz. J, Schaller.M, & Cialdini. R.B. (1988). Empathy, sadness and distress: Three related but distinct vicarious affective responses to anothers' suffering. ''Personality and Social Psychology Bulletin, 14,'' 312- 315.] states that people help because of
egoism
Egoism is a philosophy concerned with the role of the self, or , as the motivation and goal of one's own action. Different theories of egoism encompass a range of disparate ideas and can generally be categorized into descriptive or normative ...
. Egoistic motives lead one to help others in bad circumstances in order to reduce personal distress experienced from knowing the situation of the people in need. Helping behavior happens only when the personal distress cannot be relieved by other actions. The model explains also people's avoidance behavior from people in need: this is another way of reducing distress.
Supporting studies
1) Guilt feelings were induced to subjects by having participants accidentally ruin a student's thesis data or seeing the data being ruined. Some subjects experience positive events afterwards, e.g. being praised. Results show that subjects who experience negative guilt feelings are more motivated to help than those who had neutral emotion. However, once the negative mood was relieved by receiving praise, subjects no longer had high motivation in helping.
2) Schaller and Cialdini
found that people who are anticipating positive events (listening to a comedy tape), will show low helping motivation since they are expecting their negative emotions to be lifted up by the upcoming stimulation.
Empathy-altruism hypothesis
Helping behavior may be initiated when we feel
empathy
Empathy is the capacity to understand or feel what another person is experiencing from within their frame of reference, that is, the capacity to place oneself in another's position. Definitions of empathy encompass a broad range of social, co ...
for the person, that is, identifying with another person and feeling and understanding what that person is experiencing.
According to the Empathy-altruism hypothesis by Daniel Batson (1991), the decision of helping or not depends primarily on whether you feel empathy for the person and secondarily on the cost and rewards (social exchange concerns). It can be illustrated in the following diagram:
The hypothesis was supported by some studies. For example, a study conducted by Fultz and his colleagues (1986) divided participants into a high-empathy group and a low-empathy group. They both had to listen to another student, Janet, who reported feeling lonely. The study found that high-empathy group (told to imagine vividly how Janet felt) volunteered to spend more time with Janet, whether or not their help is anonymous, which makes the social reward lower. It shows that if the person feels empathy, they will help without considering the cost and reward, and it complies with the empathy-altruism hypothesis.
Responsibility – prosocial value orientation
A strong influence on helping is a feeling of and belief in one's responsibility to help, especially when combined with the belief that one is able to help other people. The responsibility to help can be the result of a situation focusing responsibility on a person, or it can be a characteristic of individuals (leading to helping when activated by others' need). Staub has described a "prosocial value orientation" that made helping more likely both when a person was in physical distress and psychological distress. Prosocial orientation was also negatively related to aggression in boys, and positively related to "constructive patriotism". The components of this orientation are a positive view of human beings, concern about others' welfare, and a feeling of and belief in one's responsibility for others' welfare.
Social exchange theory
According to the
social-exchange theory, people help because they want to gain goods from the one being helped. People calculate
rewards
Reward may refer to:
Places
* Reward (Shelltown, Maryland), a historic home in Shelltown Maryland
* Reward, California (disambiguation)
* Reward-Tilden's Farm, a historic home in Chestertown Maryland
Arts, entertainment, and media
* "Reward" ...
and costs of helping others, and aim at maximizing the former and minimizing the latter, which is known as a “
minimax
Minimax (sometimes MinMax, MM or saddle point) is a decision rule used in artificial intelligence, decision theory, game theory, statistics, and philosophy for ''mini''mizing the possible loss for a worst case (''max''imum loss) scenario. When de ...
” strategy.
Rewards are incentives, which can be materialistic goods, social rewards which can improve one's image and reputation (e.g. praise) or self-reward.
Rewards are either external or internal. External reward is things that obtained from others when helping them, for instance, friendship and gratitude. People are more likely to help those who are more attractive or important, whose approval is desired. Internal reward is generated by oneself when helping, for example, sense of goodness and self-satisfaction. When seeing someone in distress, one would empathize the victim and are aroused and distressed. We may choose to help in order to reduce the arousal and distress.
Preceding helping behavior, people consciously calculate the benefits and costs of helping and not helping, and they help when the overall benefit of helping outweigh the cost.
Implications
Cultural differences
A major
cultural difference
Cultural diversity is the quality of diverse or different cultures, as opposed to monoculture, the global monoculture, or a homogenization of cultures, akin to cultural evolution. The term "cultural diversity" can also refer to having different cu ...
is the difference between
collectivism
Collectivism may refer to:
* Bureaucratic collectivism, a theory of class society whichto describe the Soviet Union under Joseph Stalin
* Collectivist anarchism, a socialist doctrine in which the workers own and manage the production
* Collectivis ...
and
individualism
Individualism is the moral stance, political philosophy, ideology and social outlook that emphasizes the intrinsic worth of the individual. Individualists promote the exercise of one's goals and desires and to value independence and self-reli ...
. Collectivists attend more to the needs and goals of the group they belong to, and individualists focus on their own selves. With such contrast, collectivists would be more likely to help the ingroup members, but less frequent than individualists to help strangers.
Economic environment
Helping is influenced by
economic environment
Economics () is the social science that studies the production, distribution, and consumption of goods and services.
Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyzes ...
within the culture. In general, frequency of helping behavior is inversely related to the country economic status.
Rural vs. urban area
The context influences helping behaviors. While there is a myth that small towns are "safer" and "friendlier", it has yet to be proven. In a meta-analytical study by Nancy Steblay, she found out that either extreme, urban (300,000 people or more) or rural environments(5,000 people or less), are that worst places if you're looking for help.
Choosing a role
Edgar Henry Schein
Edgar Henry Schein (born March 5, 1928) is a former professor at the MIT Sloan School of Management. He has made a notable mark on the field of organizational development in many areas, including career development, group process consultation, a ...
, former professor at MIT Sloan School of Management, assigns three different roles people follow when responding to offers of help. These generic helping roles are The Expert Resource Role, The Doctor Role, The Process Consultant Role.
The Expert Resource Role is the most common of the three. It assumes the client, the person being helped, is seeking information or expert service that they cannot provide for themselves. For example, simple issues like asking for directions or more complex issues like an organization hiring a financial consultant will fall into this category.
The Doctor Role can be confused with the Expert Role because they seem to overlap each other. This role includes the client asking for information and service but also demands a diagnosis and prescription. Doctors, counselors, coaches, and repair personnel fulfill this kind of role. Contrary to the expert role, the Doctor Role shifts more power to the helper who is responsible for the previously mentioned duties; diagnosing, prescribing, and administering the cure.
Schein describes the Process Consultant Role where the helper focuses on the communication process from the very beginning. Before help can start, there needs to be an establishment of trust between the helper and the client. For example, in order for a tech consultant to be effective, he or she has to take a few minutes to discuss what the situation is, how often the problem occurs, what has been tried before, etc. before transitioning into the expert role or the doctor role.
See also
*
Evolutionary models of food sharing Evolutionary biologists have developed various theoretical models to explain the evolution of food-sharing behavior—"the unresisted transfer of food from one food-motivated individual to another"— among humans and other animals.
Models of f ...
*
Help-seeking Help-seeking theory postulates that people follow a series of predictable steps to seek help for their inadequacies, it is a series of well-ordered and purposeful cognitive and behavioral steps, each leading to specific types of solutions.
Help-see ...
References
{{Authority control
Interpersonal relationships
Evolutionary biology
Moral psychology