Helping behavior refers to voluntary actions intended to help others, with reward regarded or disregarded. It is a type of
prosocial behavior
Prosocial behavior is a social behavior that "benefit other people or society as a whole", "such as helping, sharing, donating, co-operating, and volunteering". The person may or may not intend to benefit others; the behavior's prosocial benef ...
(voluntary action intended to help or benefit another individual or group of individuals, such as sharing, comforting, rescuing and helping).
Altruism
Altruism is the concern for the well-being of others, independently of personal benefit or reciprocity.
The word ''altruism'' was popularised (and possibly coined) by the French philosopher Auguste Comte in French, as , for an antonym of egoi ...
is distinguished from helping behavior in this way: Altruism refers to prosocial behaviors that are carried out without expectation of obtaining external reward (concrete reward or social reward) or internal reward (self-reward). An example of altruism would be anonymously donating to charity.
Perspectives on
Kin selection theory
Kin selection
Kin selection is a process whereby natural selection favours a trait due to its positive effects on the reproductive success of an organism's relatives, even when at a cost to the organism's own survival and reproduction. Kin selection can lead ...
theory explains altruism from an
evolution
Evolution is the change in the heritable Phenotypic trait, characteristics of biological populations over successive generations. It occurs when evolutionary processes such as natural selection and genetic drift act on genetic variation, re ...
ary perspective. Since
natural selection
Natural selection is the differential survival and reproduction of individuals due to differences in phenotype. It is a key mechanism of evolution, the change in the Heredity, heritable traits characteristic of a population over generation ...
screens out
species
A species () is often defined as the largest group of organisms in which any two individuals of the appropriate sexes or mating types can produce fertile offspring, typically by sexual reproduction. It is the basic unit of Taxonomy (biology), ...
without abilities to adapt to the challenging environment, preservation of good traits and superior
gene
In biology, the word gene has two meanings. The Mendelian gene is a basic unit of heredity. The molecular gene is a sequence of nucleotides in DNA that is transcribed to produce a functional RNA. There are two types of molecular genes: protei ...
s are important for survival of future generations (i.e.
inclusive fitness
Inclusive fitness is a conceptual framework in evolutionary biology first defined by W. D. Hamilton in 1964. It is primarily used to aid the understanding of how social traits are expected to evolve in structured populations. It involves partit ...
). Kin selection refers to an inheritable tendency to perform behaviors that may favor the chance of survival of people with a similar genetic base.
W. D. Hamilton
William Donald Hamilton (1 August 1936 – 7 March 2000) was a British evolutionary biologist, recognised as one of the most significant evolutionary theorists of the 20th century. Hamilton became known for his theoretical work expounding a ...
proposed a mathematical expression for the kin selection:
:::::::::::::: rB>C
"where B is the benefit to the recipient, C is the cost to the altruist (both measured as the number of offspring gained or lost) and r is the coefficient of relationship (i.e. the probability that they share the same gene by descent)."
An experiment conducted in Britain supported kin selection
It is illustrated by diagram below. The result showed that people were more willing to provide help to people with higher relatedness, something which occurs in both genders and in various cultures. The result also shows gender difference in kin selection: men are more affected by cues suggesting a similar genetic base than women.
Reciprocal altruism
Reciprocal altruism
In evolutionary biology, reciprocal altruism is a behaviour whereby an organism acts in a manner that temporarily reduces its fitness while increasing another organism's fitness, with the expectation that the other organism will act in a similar m ...
is the idea that the incentive for an individual to help in the present is based on the expectation of receipt of help in the future.
Robert Trivers
Robert Ludlow "Bob" Trivers (; born February 19, 1943) is an American evolutionary biologist and sociobiologist. Trivers proposed the theories of reciprocal altruism (1971), parental investment (1972), facultative sex ratio determination (197 ...
believes it is advantageous for an organism to pay a cost for the benefit of another non-related organism if the favor is repaid (when the benefit of the sacrifice outweighs the cost).
As
Peter Singer
Peter Albert David Singer (born 6 July 1946) is an Australian moral philosopher who is Emeritus Ira W. DeCamp Professor of Bioethics at Princeton University. Singer's work specialises in applied ethics, approaching the subject from a secu ...
notes, "reciprocity is found amongst all social mammals with long memories who live in stable communities and recognize each other as individuals." Individuals should identify cheaters (those who do not reciprocate help) who lose the benefit of help from them in the future, as seen, for example, in blood-sharing by
vampire bat
Vampire bats, members of the subfamily Desmodontinae, are Phyllostomidae, leaf-nosed bats currently found in Central and South America. Their food source is the blood of other animals, a dietary trait called hematophagy. Three extant bat species ...
s.
Economic trade and business may be fostered by reciprocal altruism in which products given and received involve different exchanges. Economic trades follow the "I'll scratch your back if you scratch mine" principle. A pattern of frequent giving and receiving of help among workers boosts both productivity and social standing.
Negative-state relief model
The
negative-state relief model
The negative-state relief model states that human beings have an innate drive to reduce negative moods. They can be reduced by engaging in any mood-elevating behaviour, including helping behaviour, as it is paired with positive value such as smile ...
of helping
states that people help because of
egoism
Egoism is a philosophy concerned with the role of the self, or , as the motivation and goal of one's own action. Different theories of egoism encompass a range of disparate ideas and can generally be categorized into descriptive or normativ ...
. Egoistic motives lead a person to help others in bad circumstances in order to reduce personal distress experienced from knowing the situation of the people in need. Helping behavior happens only when the personal distress cannot be relieved by other actions. This model also explains people's avoidance behavior when they notice people in need: this is an alternative way for them to reduce their own distress.
Supporting studies
In one study, guilt feelings were induced in subjects by having them accidentally ruin a student's thesis data or by them seeing the data being ruined. Some subjects experienced positive events afterwards, e.g. being praised. Subjects who experienced negative guilt feelings were more motivated to help than those who had a neutral emotion. However, once the negative mood was relieved by receiving praise, subjects no longer had high motivation to help.

A second study found that people who anticipate positive events (in this case, listening to a comedy tape), show low helping motivation since they are expecting their
negative emotion
In psychology, negative affectivity (NA), or negative affect, is a personality variable that involves the experience of negative emotions and poor self-concept. Negative affectivity subsumes a variety of negative emotions, including anger, contem ...
s to be lifted up by the upcoming stimulation.
Empathy-altruism hypothesis
People may initiate helping behavior when they feel
empathy
Empathy is generally described as the ability to take on another person's perspective, to understand, feel, and possibly share and respond to their experience. There are more (sometimes conflicting) definitions of empathy that include but are ...
for the person they are helping—when they can relate to that person and feel and understand what that person is experiencing.
Daniel Batson's Empathy-altruism hypothesis asserts that the decision of whether to help or not is primarily influenced by the presence of empathy towards the person in need, and secondarily by factors like the potential costs and rewards (social exchange concerns).
The hypothesis was supported by a study that divided participants into a high-empathy group and a low-empathy group. Both groups listened to Janet, a fellow student, sharing her feelings of loneliness. The results indicated that the high-empathy group (instructed to vividly imagine Janet's emotions) volunteered to spend more time with her. This finding underscores the idea that empathetic individuals are more likely to provide assistance, without being primarily motivated by considerations of costs and rewards, thus lending support to the empathy-altruism hypothesis..
Responsibility — prosocial value orientation
A strong influence on helping is feeling responsible to help, especially when combined with the belief that one can help other people. The feeling of responsibility can result from a situation that focuses responsibility on a person, or it can be a personal characteristic (leading to helping when activated by others' need). Ervin Staub described a "prosocial value orientation" that makes helping more likely when noticing a person in physical distress or psychological distress. Prosocial orientation was also negatively related to aggression in boys, and positively related to "constructive patriotism". The components of this orientation are a positive view of human beings, concern about others' welfare, and a feeling of and belief in one's responsibility for others' welfare.
Social exchange theory
According to the
social-exchange theory, people help because they want to gain goods from the one being helped. People estimate the
rewards and costs of helping others, and aim at maximizing the former and minimizing the latter.
Rewards are incentives, which can be material goods, social rewards which can improve one's image and reputation (e.g. praise), or .
Rewards are either external or internal. External rewards are things that are obtained from others when helping them, for instance, friendship and gratitude. People are more likely to help those who are more attractive or important, whose approval is desired. Internal reward is generated by oneself when helping. This can be, for example, a sense of goodness and self-satisfaction. When seeing someone in distress, we may empathize with that person and thereby become aroused and distressed. We may choose to help in order to reduce this arousal and distress.
According to this theory, before helping, people consciously calculate the benefits and costs of helping and not helping, and they help when the overall benefit to themselves of helping outweighs the cost.
Implications
Cultural differences
A major
cultural difference is between
collectivism
In sociology, a social organization is a pattern of relationships between and among individuals and groups. Characteristics of social organization can include qualities such as sexual composition, spatiotemporal cohesion, leadership, struct ...
and
individualism
Individualism is the moral stance, political philosophy, ideology, and social outlook that emphasizes the intrinsic worth of the individual. Individualists promote realizing one's goals and desires, valuing independence and self-reliance, and a ...
. Collectivists attend more to the needs and goals of the group they belong to, while individualists focus on themselves. This might suggest that collectivists would be more likely to help ingroup members, and would help strangers less frequently than would individualists.
Economic environment
Helping behavior is influenced by the
economic environment. In general, frequency of helping behavior in a country is inversely related to the country's .
Rural vs. urban area
A meta-analytical study found out that at either extreme, urban (300,000 people or more) or rural environments (5,000 people or less), are the worst places if someone is looking for help.
Choosing a role
Edgar Henry Schein describes three different roles people may follow when they respond to requests for help: The Expert Resource Role, The Doctor Role, The Process Consultant Role.
; Expert Resource Role : This is the most common. It assumes that the person being helped is seeking information or expert service that they cannot provide for themselves. For example, simple issues like asking for directions or more complex issues like an organization hiring a financial consultant will fall into this category.
; Doctor Role : This can be confused with the Expert Role because they seem to overlap each other. This role includes the client asking for information and service but also demands a diagnosis and prescription. Doctors, counselors, coaches, and repair personnel fulfill this kind of role. Contrary to the expert role, the Doctor Role shifts more power to the helper who is responsible for those duties: diagnosing, prescribing, and administering the cure.
; Process Consultant Role : Here the helper focuses on the communication process from the very beginning. Before help can start, there needs to be an establishment of trust between the helper and the client. For example, in order for a tech consultant to be effective, he or she has to take a few minutes to discuss what the situation is, how often the problem occurs, what has been tried before, etc. before transitioning into the expert role or the doctor role.
See also
References
{{Authority control
Assistance
Evolutionary biology
Interpersonal relationships
Moral psychology