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Helmut Oswald Maucher (9 December 1927 – 5 March 2018) was a German businessman. He served as the CEO of
Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...
from June 1990 to June 1997. He joined the company at a young age, completing an apprenticeship at the Nestlé SA factory in Eisenharz, Germany just after finishing high school. He served as honorary chairman of Nestlé SA,
Vevey, Switzerland Vevey (; frp, Vevê; german: label=former German, Vivis) is a town in Switzerland in the canton of Vaud, on the north shore of Lake Geneva, near Lausanne. The German name Vivis is no longer commonly used. It was the seat of the district of ...
, having been elected to that position by the board after relinquishing its chairmanship in May 2000.


Early life

Helmut Maucher was born on 9 December 1927 in Eisenharz (Allgäu), Germany. When he was 19
Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...
AG bought the milk production company in Eisenharz in the Western Allgau in which he and his father were employed. After finishing his A levels he was then doing a business apprenticeship in the same company. He then changed to Nestlé Frankfurt, where he was studying business administration at Frankfurt University while working and finished his study with a Master in Business/Commerce.


Career

Between 1964 and 1980 he occupied different management positions at Nestlé
Frankfurt Frankfurt, officially Frankfurt am Main (; Hessian: , " Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on it ...
, in 1975 he became General Director of the Nestlé Group Germany. On 1 October 1980 he was asked to change to Switzerland to become General Director of the whole Nestlé Group and member of the executive committee. In November 1981 he became delegate of the supervisory administration board of Nestlé AG in Vevey. Between 1990 and 1997 he was both, president and delegate of the supervisory administration board. In this time he expanded the company to the largest food company worldwide with 260,000 employees. After stepping down from his position as delegate in 1997 he continued to be president of the supervisory administration board until 2000 which is when he was given the position of honorary president. He was the first non-Swiss ever to be given such an honour and position in a major Swiss company. Maucher served on the board of trustees of the Frankfurt Institute for Advanced Studies.


Controversy

In a 1997 interview, Maucher stated: "There is a certain percentage of ''prosperity waste'' (german: Wohlstandsmüll) in our society; people who are either unmotivated, semi-invalid, tired or who just take advantage of the system." Maucher was alluding to the highly developed German welfare system, which in his opinion removed the necessity to take an employment. He was subsequently criticized for the usage of the term "waste" as a description for human beings, which culminated in ''Wohlstandsmüll'' having been chosen as the German Un-Word of the Year 1997 by a jury of linguistic scholars.


Honours and distinctions

* Gold Medal - Fortune Magazine, 1984 * Grand Merit Cross of the Federal Republic of Germany (''Grosses Verdienstkreuz'') - 1988 * Doctor honoris causa, University of Guadalajara, Mexico- June 1989 *
Order of the Aztec Eagle The Mexican Order of the Aztec Eagle ( es, Orden Mexicana del Águila Azteca) forms part of the Mexican Honours System and is the highest Mexican order awarded to foreigners in the country. History It was created by decree on December 29, 1933 ...
- Mexico, April 1993 *
Grand Gold Medal with Star for Services to the Republic of Austria The Decoration of Honour for Services to the Republic of Austria (german: Ehrenzeichen für Verdienste um die Republik Österreich) is a state decoration of the Republic of Austria. It is divided into 15 classes and is the highest award in the A ...
- August 1993 * Leadership Award for Corporate Statesmanship, International Institute for Management Development (IMD) – October 1993 * IMD, Maucher Nestlé Chair, November 1993 * Appeal of Conscience Foundation Award, New York – October 1995 * INTERNORGA prize, Hamburg - March 1996 * Doctor honoris causa, European Business School Oestrich Winkel – Feb 1997 * Business Hall of Fame, Manager Magazine - May 1997 * Grand Cross of Merit with Star of the Federal Republic of Germany - September 1997 *
Order of Merit of Baden-Württemberg Order of Merit of Baden-Württemberg (german: link=no, Verdienstorden des Landes Baden-Württemberg) is the highest award of the German State of Baden-Württemberg. Established 26 November 1974, it was originally called the Medal of Merit of Bad ...
- 1998 * Doctor honoris causa,
University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Franci ...
- March 1998 * Doctor honoris causa,
Technical University Munich The Technical University of Munich (TUM or TU Munich; german: Technische Universität München) is a public research university in Munich, Germany. It specializes in engineering, technology, medicine, and applied and natural sciences. Establis ...
– March 1998 * Scopus Award, Hebrew University of Jerusalem – May 1998 *
Austrian Cross of Honour for Science and Art, 1st class The Austrian Decoration for Science and Art (german: Österreichisches Ehrenzeichen für Wissenschaft und Kunst) is a state decoration of the Republic of Austria and forms part of the Austrian national honours system. History The "Austrian D ...
– August 1999 * Dr. Jelle Zijlstra Award, Swiss Chamber of Commerce in The Netherlands – January 2018


Death

Maucher died in his home in Bad Homburg, Germany on March 5, 2018.


Bibliography

* ''La stratégie Nestlé'', French translation by Monique Thiollet, Maxima Ed., Paris, 1995,


References


External links (German)

* Literature of and about Helmut Maucher (http:/d-nb.info/gnd/11906412x) in the catalogue of German National Library * Marc Brost and Arne Storn "one needs backbone" –interview in ''Die Zeit'' Nr.49 on 01.12.2005 {{DEFAULTSORT:Maucher, Helmut 1927 births 2018 deaths Chairmen of Nestlé Businesspeople from Baden-Württemberg Knights Commander of the Order of Merit of the Federal Republic of Germany Recipients of the Grand Decoration with Star for Services to the Republic of Austria Recipients of the Order of Merit of Baden-Württemberg Recipients of the Austrian Cross of Honour for Science and Art, 1st class