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Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of
OXO International OXO ( ) is an American manufacturer of kitchen utensils, office supplies, and housewares, founded in 1990 and based in New York City. History OXO was founded by Sam Farber, an entrepreneur in the housewares industry, and his son, John Far ...
Ltd., Kaz, Inc., Steel Technologies, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in
Hamilton, Bermuda The City of Hamilton, in Pembroke Parish, is the territorial capital of the British Overseas Territory of Bermuda. It is the territory's financial centre and a major port and tourist destination. Its population of 854 (2016) is one of the sm ...
, with U.S. operations headquartered in
El Paso, Texas El Paso (; "the pass") is a city in and the county seat, seat of El Paso County, Texas, El Paso County in the western corner of the U.S. state of Texas. The 2020 population of the city from the United States Census Bureau, U.S. Census Bureau w ...
. The company is named after the historical or mythic figure
Helen of Troy Helen of Troy, Helen, Helena, (Ancient Greek: Ἑλένη ''Helénē'', ) also known as beautiful Helen, Helen of Argos, or Helen of Sparta, was a figure in Greek mythology said to have been the most beautiful woman in the world. She was believe ...
.


History

Helen of Troy Limited began as a wig store in
Downtown El Paso Downtown El Paso is the central business district of El Paso, Texas. Historical downtown James Day, an El Paso historian, said that downtown's main business area was originally centered between Second Street and San Francisco Street. At a later ...
in 1968 and expanded into the hair appliance business in 1975 by supplying hair salons with hair dryers and curling irons. In 1980, the son of the company's founder Louis Rubin, Jerry Rubin, entered into a successful licensing agreement with
Vidal Sassoon Vidal Sassoon (17 January 1928 – 9 May 2012) was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including Ma ...
. Since then, the company's growth has come through years of acquiring rights to use well-known global brands in the health and home, housewares, beauty and nutritional supplements categories, or by acquiring brands and companies outright. Those transactions have made Helen of Troy a force in the personal-care products market. The company underwent a notable tax inversion when it reorganized into a Bermuda company in 1993. This inversion prompted new federal legislation tightening the rules on inversion, which are colloquially known as the "Helen of Troy Rules." In June 2004, the company paid $273.2 million for OXO International, a New York designer and maker of household tools. In January 2011, the company announced it has completed the acquisition of Kaz, Inc. for $271.5 million. Kaz provides consumer products serving health care and home environment needs including body thermometers, humidifiers, fans, and other products primarily under the Vicks, Braun and Honeywell brands, as well as products under owned brands like Stinger, Softheat, and Kaz. In January 2012, Kaz acquired the PUR water purification products business from The Procter & Gamble Company. In 2014, the company implemented its succession plan, with Jerry Rubin stepping down as CEO, and the appointment of Julien R. Mininberg as chief executive officer, effective March 1, 2014. Mr. Mininberg had served as chief executive officer and president of Helen of Troy's Healthcare/Home Environment segment. In March 2016, the company acquired Steel Technologies, LLC, which does business under the brand name Hydro Flask, for approximately $210 million in cash, subject to certain customary closing adjustments. In December 2021, the company bought Osprey Packs, INC for $414 Million.


Company structure

Since that time, the company has grown organically and through acquisition and operates in three reportable business segments. The company divested its former Nutritional Supplements business in December
2017
By order of sales contribution, these are Health & Home, Housewares, and Beauty. Helen of Troy's sales were $1.49 billion in Fiscal Year 2018 (on a continuing operations basis, as reported). As of February 28, 2018, the company employed approximately 1,489 full-time employees worldwide. The company's US headquarters and Shared Services Center is in a unique
northwest El Paso Northwest El Paso (better known as West El Paso or the West Side) is an area of El Paso, Texas that is located on the west side of the Franklin Mountains. It is home to some of the most affluent neighborhoods within the city of El Paso, Texas. It h ...
building, and the company has two distribution facilities in
Olive Branch The olive branch is a symbol of peace and victory associated with customs of ancient Greece and connected with supplication to gods and persons in power. It is found in most cultures of the Mediterranean basin and became associated with peace ...
and
Southaven, Mississippi Southaven is a city in DeSoto County, Mississippi, United States. It is a principal city in Greater Memphis. The 2020 census reported a population of 54,648, making Southaven the third-largest city in Mississippi and the second most populous ...
. The company also has offices in
Bend, Oregon Bend is a city in and the county seat of Deschutes County, Oregon, United States. It is the principal city of the Bend Metropolitan Statistical Area. Bend is Central Oregon's largest city, with a population of 99,178 at the time of the 2020 U.S ...
;
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
;
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
;
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
;
Sheffield Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...
;
Bussigny-près-Lausanne Bussigny (until 2014 Bussigny-près-Lausanne) is a municipality in the Swiss canton of Vaud, located in the district of Ouest Lausannois. History Bussigny is first mentioned in 1358 as ''Bussignye''. Geography Bussigny has an area, , of . Of ...
;
Macau Macau or Macao (; ; ; ), officially the Macao Special Administrative Region of the People's Republic of China (MSAR), is a city and special administrative region of China in the western Pearl River Delta by the South China Sea. With a pop ...
;
Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...
; and
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
. The company contracts with unaffiliated manufacturers, primarily in China and Mexico, to manufacture a significant portion of its finished goods for the Beauty appliances and accessories, Housewares, Healthcare, Water Filtration, and Home Environment product categories. The North American region of the grooming, skin and hair care category of the Beauty segment source most of their products from U.S. manufacturers. For fiscal years 2018, 2017, and 2016, finished goods manufactured by vendors in the Asia comprised approximately 74%, 71%, and 70%, respectively, of total finished goods purchased.


Brands

Helen of Troy Limited, together with its subsidiaries, designs, develops, imports, markets, and distributes brand-name products in three reportable business segments: Health & Home, Housewares, and Beauty. The Health and Home segment offers healthcare and home comfort products including thermometers, blood pressure monitors and humidifiers, faucet mount water filtration systems and pitcher-based water filtration systems, air purifiers, heaters, fans, humidifiers and dehumidifiers under the PUR,
Honeywell Honeywell International Inc. is an American publicly traded, multinational conglomerate corporation headquartered in Charlotte, North Carolina. It primarily operates in four areas of business: aerospace, building technologies, performance ma ...
,
Braun Braun is a common surname, originating from the German word for the color brown. The name is the 22nd most common family name in Germany. Many German emigrants to the United States also changed their name to ''Brown'' (''see Brown (surname)'') ...
, and
Vicks Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Helen of Troy Limited. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the “Quil” l ...
brands. The Housewares segment offers food and beverage preparation tools and gadgets, storage containers and organization products, household cleaning products, shower organization and bathroom accessories, feeding and drinking products, child seating, cleaning tools and nursery accessories, insulated water bottles, jugs, drinkware, travel mugs and food containers under the OXO,
Good Grips OXO ( ) is an American manufacturer of kitchen utensils, office supplies, and housewares, founded in 1990 and based in New York City. History OXO was founded by Sam Farber, an entrepreneur in the housewares industry, and his son, John Far ...
, Hydro Flask, Soft Works, and OXO tot brands. The Beauty segment offers hair, facial and skin care appliances (both retail and professional), grooming brushes, tools and decorative hair accessories, liquid hair styling, treatment and conditioning products, shampoos, skin care products, fragrances, deodorants and antiperspirants under the Hot Tools, Brut,
Pert Pert or PERT may refer to: Ships * - see List of United States Navy ships: P * , a World War II corvette, originally HMS ''Nepeta'' * ''Pert'' (sidewheeler), a 19th-century steamboat that operated in British Columbia, Canada Statistics * PE ...
, Sure, Infusium 23,
Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothe ...
, and
Bed Head Bed Head is a line of haircare and nail products created by Toni & Guy and distributed by TIGI Linea, which has been producing the line since its inception. The cosmetics line was first produced in 2003. A line produced by the company, called Bo ...
brands.


References


External links

* {{Official website, https://www.helenoftroy.com/ Companies listed on the Nasdaq Companies based in El Paso, Texas Tax inversions Manufacturing companies established in 1968 American companies established in 1968 1968 establishments in Texas Offshore companies of Bermuda