Heineken Srbija ( sr, / ) is a Serbian
brewery
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of bee ...
based in
Zaječar
Zaječar ( sr-Cyrl, Зајечар, ; ro, Zaicear or ) is a city and the administrative center of the Zaječar District in eastern Serbia. According to the 2011 census, the city administrative area has a population of 59,461 inhabitants.
Zaječa ...
. It is owned by the Dutch brewing company
Heineken International
Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...
.
History
The Dutch brewing company
Heineken International
Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...
entered the Serbian market in July 2007. Soon after entering the market, it purchased several breweries in Serbia and became one of the largest companies in the Serbian brewing market.
In December 2007, Heineken bought the Serbian brewery
Rodić MB for an undisclosed amount.
At the time, Rodić MB with 282 employees had a total equity of 145 million euros and annual revenues of 18.5 million euros.
With the purchase, Heineken became the third-largest brewing company in Serbia, behind
Apatin Brewery
Apatin Brewery ( sr-Latn, Apatinska pivara), a member of the Molson Coors Europe, is a Serbian brewery based in Apatin. It is majority owned by the American company Molson Coors. The brewery's products are exported worldwide. Outside of Serbia, th ...
and
Carlsberg Srbija.
After the acquisition, the company changed its name to "Heineken's Braurei MB".
In June 2008, Heineken bought 72% of shares of the Serbian brewing company "Efes Srbija", controlled by the Turkish
Efes Pilsen. Efes Srbija had "Zaječar Brewery" and "Pančevo Brewery" in its ownership.
Following the acquisition, the company operated under name to "Ujedinjene srpske pivare" (United Breweries of Serbia) and later renamed to "Heineken Srbija".
Organization
*
Novi Sad Brewery
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Sponsorships
Heineken Srbija is the main sponsor of summer music festival
Lovefest.
See also
*
Zaječarsko pivo
Zaječarsko pivo ( sr-Cyrl, Зајечарско пиво) is a type of beer which comes in two forms, light and low-pasteurized. It is produced in owned by Heineken Srbija.
Production process
Production process of Zaječarsko light beer: The b ...
References
External links
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Breweries of Serbia
Companies based in Zaječar
Food and drink companies established in 2007
D.o.o. companies in Serbia
Heineken
Serbian brands
Serbian companies established in 2007
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