Heidi J. Larson is an American

anthropologist An anthropologist is a person engaged in the practice of anthropology. Anthropology is the study of aspects of humans within past and present societies. Social anthropology, cultural anthropology and philosophical anthropology study the norms and ...

and the founding director of the

Vaccine Confidence Project The Vaccine Confidence Project (VCP) founded in 2010 by Heidi Larson, was developed in response to hesitancy and misinformation on vaccination programmes such as those that caused a boycott of polio eradication efforts in Northern Nigeria in 200 ...

. Larson headed Global Immunisation Communication at

UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Devel ...

and she is the author of '' Stuck: How Vaccine Rumors Start and Why They Don't Go Away''. She was recognized as one of the BBC's 100 women of 2021.

Education and early career

The daughter of a priest and civil rights advocate, Larson grew up in

Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

. She graduated from Kent School, Kent, Connecticut in 1975. Larson worked for

Save the Children The Save the Children Fund, commonly known as Save the Children, is an international non-governmental organization established in the United Kingdom in 1919 to improve the lives of children through better education, health care, and economic ...

in the

West Bank The West Bank ( ar, الضفة الغربية, translit=aḍ-Ḍiffah al-Ġarbiyyah; he, הגדה המערבית, translit=HaGadah HaMaʽaravit, also referred to by some Israelis as ) is a landlocked territory near the coast of the Mediter ...

and in

Nepal Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mai ...

after college. Working abroad got her interested in anthropology and she eventually graduated from the

University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Francisco, ...

in that discipline. She earned a

Ph.D. A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields. Because it is a ...

in 1990. She worked for several companies in the 1990s, including

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...

and

Xerox Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (ha ...

. She went to

to study the impact of fax machines on how employees accomplish their work.

Work in immunisation

Larson went back to UNICEF in 2000, working on global communications for several of the agency's vaccination programs. She developed an expertise on working with local health workers to defuse rumors that threatened to derail vaccination initiatives. She founded the

at the London School of Hygiene & Tropical Medicine, which she still runs as of 2020, in addition to teaching anthropology, Risk and Decision Science. Since 2015, Larson has been leading a

European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...

project to support vaccination efforts in

Sierra Leone Sierra Leone,)]. officially the Republic of Sierra Leone, is a country on the southwest coast of West Africa. It is bordered by Liberia to the southeast and Guinea surrounds the northern half of the nation. Covering a total area of , Sierra ...

Rwanda Rwanda (; rw, u Rwanda ), officially the Republic of Rwanda, is a landlocked country in the Great Rift Valley of Central Africa, where the African Great Lakes region and Southeast Africa converge. Located a few degrees south of the Equator ...

, the

Democratic Republic of the Congo The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...

and

Uganda }), is a landlocked country in East Africa East Africa, Eastern Africa, or East of Africa, is the eastern subregion of the African continent. In the United Nations Statistics Division scheme of geographic regions, 10-11-(16*) territor ...

, identifying and countering rumours that may reduce the effectiveness of the campaign. After working on ebola vaccination, the group is now debunking myths about

the flu Influenza, commonly known as "the flu", is an infectious disease caused by influenza viruses. Symptoms range from mild to severe and often include fever, runny nose, sore throat, muscle pain, headache, coughing, and fatigue. These symptoms ...

and

COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...

. Larson is Director of European Initiatives at the Institute for Health Metrics and Evaluation (IHME) and a Clinical Associate Professor in the Department of Global Health at the

University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...

. Amid the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, she co-chaired (alongside J. Stephen Morrison) the CSIS-LSHTM High-Level Panel on Vaccine Confidence and Misinformation in 2020. Describing herself as "a patient optimist", Larson understood early that significant efforts had to be made to fight misinformation about vaccines. Former UNICEF Executive Director Carol Bellamy said Larson "wasn't yelling 'The sky is falling', she was yelling, 'The sky could fall if we don't do something'". In a paper published in February 2021, Larson acknowledged extensive collaboration with, advisory board membership of, and funding from, vaccine manufacturers, especially the pharmaceutical companies

GlaxoSmithKline GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham. GSK is the ten ...

and Merck & Co. Inc. She was recognized as one of the BBC's 100 women of 2021.

Personal life

Professor Larson is married to the Belgian virologist Peter Piot.

Selected publications

* * *

References

External links

* {{DEFAULTSORT:Larson, Heidi 1957 births Living people 20th-century American anthropologists 21st-century American anthropologists 21st-century American women Academics of the London School of Hygiene & Tropical Medicine American women anthropologists University of California, Berkeley alumni Harvard College alumni American women academics Kent School alumni Vaccination advocates BBC 100 Women