Heavy Eco is an

Estonian Estonian may refer to: * Something of, from, or related to Estonia, a country in the Baltic region in northern Europe * Estonians, people from Estonia, or of Estonian descent * Estonian language * Estonian cuisine * Estonian culture See also

...

prison fashion label. It is best known for being the first label combining

sustainable fashion Sustainable fashion (also known as eco-fashion) is a term describing products, processes, activities, and actors (policymakers, brands, consumers) aiming to achieve a carbon-neutral fashion industry, built on equality, social justice, animal w ...

and criminals in

Eastern Europe Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The vast majority of the region is covered by Russ ...

. The company was established in 2010 and is based in

Tallinn Tallinn () is the most populous and capital city of Estonia. Situated on a bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, Tallinn has a population of 437,811 (as of 2022) and administratively lies in the Harju ' ...

, Estonia. The main idea behind it is to help rehabilitate criminals by letting them express their creativity and form strong work habits. The inmates are paid to produce the t-shirts (which are 100%

organic cotton Organic cotton is generally defined as cotton that is grown organically in subtropical countries such as India, Turkey, China, and parts of the USA from non-genetically modified plants, and without the use of any synthetic agricultural chemicals ...

) and as a

social enterprise A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being. This may include maximizing social impact alongside profits for co-owners. Social enterprises ca ...

50% of the profits go toward supporting young homeless people, who are at risk of offending. More than 200 convicts in Estonia and

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

have joined this rehabilitation program, according to Slovakian TV. Some inmates said, in a

Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was estab ...

interview, that it's a way to support their families and kill time in ''zona''.

References

{{Reflist

External links

heavyeco.com

buzznet.com
High fashion brands Estonian brands