Healthy Choice frozen country fried chicken, June 2018

Healthy Choice is the name of a brand of refrigerated and frozen foods owned by

ConAgra Foods Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...

. According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods. ConAgra sells a broad array of dishes through its Healthy Choice brand, including frozen dinners,

side dish A side dish, sometimes referred to as a side order, side item, or simply a side, is a food item that accompanies the entrée or main course at a meal.cold cuts Lunch meats—also known as cold cuts, luncheon meats, cooked meats, sliced meats, cold meats, sandwich meats, and deli meats—are precooked or cured meats that are sliced and served cold or hot. They are typically served in sandwiches or on ...

and other meats, canned

soup Soup is a primarily liquid food, generally served warm or hot (but may be cool or cold), that is made by combining ingredients of meat or vegetables with stock, milk, or water. Hot soups are additionally characterized by boiling solid ing ...

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

bread Bread is a staple food prepared from a dough of flour (usually wheat) and water, usually by baking. Throughout recorded history and around the world, it has been an important part of many cultures' diet. It is one of the oldest human-made f ...

pasta sauce Tomato sauce (also known as ''salsa roja'' in Spanish or ''salsa di pomodoro'' in Italian) can refer to many different sauces made primarily from tomatoes, usually to be served as part of a dish, rather than as a condiment. Tomato sauces are c ...

, and even

popcorn Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion. A popcorn kernel's strong hull contains the se ...

. In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $900 million and $1.5 billion on a

multimedia Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradition ...

campaign that includes

advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

with actress

Julia Louis-Dreyfus Julia Scarlett Elizabeth Louis-Dreyfus ( ; born January 13, 1961) is an American actress, comedian, and producer who worked on the comedy television series ''Saturday Night Live'' (1982–1985), ''Seinfeld'' (1989–1998), ''The New Adventures ...

featured in commercials directed by

Christopher Guest Christopher Haden-Guest, 5th Baron Haden-Guest (born February 5, 1948) is an American-British screenwriter, composer, musician, director, actor, and comedian. Guest is most widely known in Hollywood for having written, directed, and starred in ...

. Other rebranding efforts included new packaging designs. In Canada, Healthy Choice is a brand of

ConAgra Brands Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...

. In Australia,

McCain Foods McCain may refer to: * McCain (surname), a surname (includes a list of persons and characters) Companies * McCain Foods Limited, a producer of frozen foods * McCain, Inc., privately held American manufacturing company headquartered in Vista ...

, a Canadian company, owns the Healthy Choice name.

References

External links

Healthy Choice
- brand Popcorn brands Ice cream brands Frozen food brands Conagra Brands brands Brand name diet products {{food-product-stub

See also

References

External links