He's Into Her (BGYO Song)
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"He's Into Her" is a song recorded by Filipino boy band
BGYO BGYO, also known during their pre-debut as Star Hunt Academy Boys or SHA Boys , is a five-member Filipino boy group that began formation in 2018 by ABS-CBN Star Hunt Academy and debuted in 2021 under ABS-CBN's Star Magic. The quintet—composed ...
, after their debut single " The Light" (2021). The song was released on April 23, 2021, as the official soundtrack of
iWantTFC iWantTFC is a Filipino over-the-top content platform and production company owned and operated by ABS-CBN Digital Media, a division of ABS-CBN Corporation, formed in 2020 through the merger of two streaming services iWant and TFC Online. In ad ...
's digital
Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
romance comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...
series ''
He's Into Her ''He's Into Her'' is a Philippine teen romantic comedy television series based on the 2012 novel of the same name by Maxinejiji (Maxine Lat Calibuso), starring Donny Pangilinan and Belle Mariano. The series released on iWantTFC from May 28, 202 ...
''. The song was written and composed by Jonathan Manalo and Gabriel Tagadtad; and was one of the BGYO songs—"Kundiman", "He's Into Her", " The Baddest"—chosen to be part of
The Lunar Codex ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
's "
Polaris Polaris is a star in the northern circumpolar constellation of Ursa Minor. It is designated α Ursae Minoris ( Latinized to ''Alpha Ursae Minoris'') and is commonly called the North Star or Pole Star. With an apparent magnitude that ...
Collection"
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bound to the
Moon The Moon is Earth's only natural satellite. It is the fifth largest satellite in the Solar System and the largest and most massive relative to its parent planet, with a diameter about one-quarter that of Earth (comparable to the width of ...
in 2023. "He's Into Her" debuted on iTunes Philippines at number one, hours before its official release and it marked as BGYO's second single to reach this spot, after "The Light". The accompanying song's lyric distribution video and the visualizer video also trended in YouTube Philippines, consecutively.


Composition and lyrics

"He's Into Her" is a
Synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s ...
genre-bending
Original Pilipino Music The music of the Philippines ( fil, Musika ng Pilipinas) includes the musical performance arts in the Philippines and the music of Filipinos composed in various local and international genres and styles. Philippine musical compositions are ofte ...
or P-Pop infuses with
Electronic music Electronic music is a genre of music that employs electronic musical instruments, digital instruments, or circuitry-based music technology in its creation. It includes both music made using electronic and electromechanical means ( electroac ...
elements. It runs for a total of four minutes and two seconds. The song is set in
common time The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...
with a
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 126
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
and written in the
key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...
of
A major A major (or the key of A) is a major scale based on A, with the pitches A, B, C, D, E, F, and G. Its key signature has three sharps. Its relative minor is F-sharp minor and its parallel minor is A minor. The key of A major is the only k ...
. The lyrics were written in
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
by Jonathan Manalo and Gabriel Tagadtad, arranged and mixed by Theo Martel and mastered by Jett Galindo. Rafael Bautista of Nylon Manila cited in his article "this upbeat song is about the boys being head over heels over a girl". JE CC of lionhearttv.net cited in his review "He's Into Her is a frisky, electropop ballad, that narrates that magical moment when stars seemingly get aligned, and the time becomes right for the romance to bloom".


Background and release

Prior to the official announcement of the song "He's Into Her", series of teasers of the audio track were posted on different social media platforms. "He's Into Her" premiered on Star Music
YouTube channel YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most v ...
as a song's lyric distribution video and its official track was released worldwide via digital download. On the same day, a visualizer video was released. The official music video of "He's Into Her" was released on May 4, 2021.


Reception

International fans considered "He's Into Her" as the newest pop anthem perfect for summer. JE CC of lionhearttv.net shared in his review "BGYO’s latest single reminds us of a summer romance and that takes its listener somewhere in time—90s". Queenie Lasta of villagepipol.com cited in her article "He's Into Her offers that kilig and romance Pinoys definitely love".


Promotion


Online show

On April 9, 2021, BGYO officially performed the teasers of the song "He's Into Her" live, for the first time, on Kumu. On May 29, 2021, the group also took part on the virtual red carpet premiere of the series "He's Into Her". On June 6, 2021, BGYO performed the song during the "BGYO Live Zoom Party", a virtual international fan meet, held via
Zoom Zoom may refer to: Technology Computing * Zoom (software), videoconferencing application * Page zooming, the ability to magnify or shrink a portion of a page on a computer display * Zooming user interface, a graphical interface allowing for image ...
. The group also attended the virtual thanksgiving party of
He's Into Her ''He's Into Her'' is a Philippine teen romantic comedy television series based on the 2012 novel of the same name by Maxinejiji (Maxine Lat Calibuso), starring Donny Pangilinan and Belle Mariano. The series released on iWantTFC from May 28, 202 ...
on June 10, 2021.


Radio

The group got the chance to be interviewed on
SBS PopAsia SBS PopAsia is an Australian digital radio station that broadcasts music, most notably from East Asia and Southeast Asia, on digital radio, online and on mobile devices. The station originated as a two-hour segment on SBS youth radio programme ...
on June 10, 2021, as part of the "He's Into Her" release.


Television

On April 25, 2021, BGYO performed the full track of "He's Into Her" live, for the first time, on
ASAP Natin 'To ''All-Star Sunday Afternoon Party'' (''ASAP''; ), currently branded as ''ASAP Natin 'To'' (), is a Philippine television variety show produced by ABS-CBN Entertainment. Originally hosted by Martin Nievera, Pops Fernandez, Ariel Rivera and Day ...
. The live performance showcased BGYO's new dance choreography in high school uniform outfits. On May 29, 2021, the group performed the song live on It's Showtime. The day after, BGYO performed it on
ASAP Natin 'To ''All-Star Sunday Afternoon Party'' (''ASAP''; ), currently branded as ''ASAP Natin 'To'' (), is a Philippine television variety show produced by ABS-CBN Entertainment. Originally hosted by Martin Nievera, Pops Fernandez, Ariel Rivera and Day ...
along with the casts of the series
He's Into Her ''He's Into Her'' is a Philippine teen romantic comedy television series based on the 2012 novel of the same name by Maxinejiji (Maxine Lat Calibuso), starring Donny Pangilinan and Belle Mariano. The series released on iWantTFC from May 28, 202 ...
. On August 7, 2021, BGYO performed "He's Into Her" on
MYX Music Awards 2021 Myx Awards 2021 is the 16th installment of the Myx Music Awards, acknowledging the biggest hit makers of 2020 in the Philippine music industry. The awards were held virtually for the second time (since 2020) due to the ongoing coronavirus pandemi ...
stage for the first time.


Music video

Prior to the official release of "He's Into Her" music video, teasers were posted throughout the social media by
Star Music Star Music (stylized in lowercase as starmusic; formerly known as Star Records), is a record label in the Philippines owned and operated by media conglomerate ABS-CBN Corporation. It was formerly a separate company operating as a wholly owned su ...
. The music video for "He's Into Her" was produced by YouMeUs MNL, directed by Amiel Kirby Balagtas and written by Edgar Dale Reciña. The music video was presented inside a campus wherein Gelo, Akira, JL, Mikki, and Nate portray students as they found a journal about young love. The opening scene features a school hallway accompanied by a strong harmonies of the track, then leads to the magical narration of the typical student's activities in the classroom, interspersed with the sleek choreography and dance breaks along with a book. "He's Into Her" official music video surpassed 100,000 YouTube Views 5 hours after its release.


Credits and personnel

Credits adapted from the description of
BGYO BGYO, also known during their pre-debut as Star Hunt Academy Boys or SHA Boys , is a five-member Filipino boy group that began formation in 2018 by ABS-CBN Star Hunt Academy and debuted in 2021 under ABS-CBN's Star Magic. The quintet—composed ...
's "He's Into Her" music video. *Words & Music by Jonathan Manalo, Gabriel Tagadtad *Arranged & Mixed by Theo Martel *All Vocals Arranged & Recorded by Jonathan Manalo at The Purple Room Studios *Mastered by Jett Galindo at The Bakery USA *Over-all Production by Jonathan Manalo


Other versions

*On June 25, 2021, Filipina musician SAB released the revival of the song as a Digital Single. SAB's version runs for a total of two minutes and forty seconds. The song is set in
common time The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...
with a
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 126
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
and written in the
key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...
of
C major C major (or the key of C) is a major scale based on C, consisting of the pitches C, D, E, F, G, A, and B. C major is one of the most common keys used in music. Its key signature has no flats or sharps. Its relative minor is A minor and ...
. *On August 6, 2021, Filipino actor
Donny Pangilinan Donato Antonio Laxa Pangilinan (born February 10, 1998), professionally known as Donny Pangilinan (), is a Filipino actor, model, singer, host and VJ. Pangilinan started his career in 2016 as a VJ in Myx, a Philippine pay TV channel, and made ...
released the slow and more romantic version of the song as a Digital Single. Donny's version runs for a total of four minutes and eight seconds. The song is set in
common time The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...
with a
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 95
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
and written in the
key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...
of
E major E major (or the key of E) is a major scale based on E, consisting of the pitches E, F, G, A, B, C, and D. Its key signature has four sharps. Its relative minor is C-sharp minor and its parallel minor is E minor. Its enharmonic equivalent, ...
.


In popular culture

* "He's Into Her" is used as the promotional track in the teaser trailer released on April 24, 2021, and the official trailer released on May 1, 2021, by
iWantTFC iWantTFC is a Filipino over-the-top content platform and production company owned and operated by ABS-CBN Digital Media, a division of ABS-CBN Corporation, formed in 2020 through the merger of two streaming services iWant and TFC Online. In ad ...
for the teen romance digital series
He's Into Her ''He's Into Her'' is a Philippine teen romantic comedy television series based on the 2012 novel of the same name by Maxinejiji (Maxine Lat Calibuso), starring Donny Pangilinan and Belle Mariano. The series released on iWantTFC from May 28, 202 ...
* On April 30, 2021, BGYO introduced a dance challenge via
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...
with the hashtag ''#HIHDanceChallenge''. * On December 11, 2022, the track was used as the challenge in the Philippine television talent search '' Dream Maker''.


Awards and nominations


Asian Academy Creative Awards


See also

*
BGYO discography Filipino boy band BGYO has released two studio album, thirteen singles, seven B-sides, nine soundtrack singles, three promotional singles, two remix singles and eleven music videos. The group debuted in the Philippines on January 29, 2021, w ...
*
List of BGYO live performances The Filipino boy band BGYO has performed in one concert tours, three fan meeting tours, twenty-two joint tours and concerts, twenty-six performances on award shows and specials, three showcases, and four concerts since their debut in 2021. In ...


References


External links

* {{DEFAULTSORT:HesIntoHer BGYO songs 2021 songs Star Music singles Synth-pop songs