Hayden Cox (born 7 February 1982 in Sydney) is a
surfboard designer, entrepreneur and founder of
Haydenshapes Surfboards. He is also the inventor of patented parabolic carbon fibre frame surfboard technology FutureFlex sold globally, along with his brand Haydenshapes, in over 70 countries. He is recognised for his innovative use of custom designed materials, modern construction methods and entrepreneurialism in business
Career
At the age of 15, Hayden Cox broke his favourite surfboard and did not have the money at the time to purchase a new one so he decided that he'd learn to make one instead. At the age of 16 he coded his first website and began to sell surfboards under his new business "Haydenshapes Surfboards" to friends, locals and teachers at school. After a short-lived attempt at university to study a degree in business, Hayden decided to focus solely on his budding surfboard business and opened his first factory in
Mona Vale, New South Wales
Mona Vale is a suburb of Sydney, in the state of New South Wales, Australia. It is located 28 kilometres north of the Sydney central business district, in an area known as the Northern Beaches. Formerly the administrative centre of Pittwater Cou ...
at the age of 20. Determined to reinvent the design and construction of the traditional 'wooden stringer' surfboard, he began experimenting with unique materials and construction techniques to test new flex patterns and how it affected performance. Former world champion surfer and fellow Sydney Northern Beaches local
Tom Carroll was the first person to road test Cox's newly created prototype "FiberFlex" (now known as FutureFlex), which was later refined and launched into the market in 2006. Following the success of the brand launch into the global market and worldwide best selling Haydenshapes design "Hypto Krypto", Cox relocated to Los Angeles where set up a second custom factory and office facility.
Hayden Cox has collaborated on a number of notable design projects in conjunction with Haydenshapes Surfboards with key brands, some of which include
Alexander Wang (designer)
Alexander Wang (born December 26, 1983) is an American fashion designer. Wang launched his Alexander Wang fashion brand in 2005 and came to prominence after being awarded the CFDA/''Vogue'' Fashion Fund in 2008. From November 2012 through July ...
,
Audi
Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
Th ...
and
Quiksilver. In 2014 he spoke on stage at international design event
Semi-Permanent and exhibited a first of its kind surfboard installation at
Carriageworks Sydney.
Cox married
Danielle Foote
Danielle Foote, born 8 June 1987 in Adelaide, is an Australian former reality series star and business person. She appeared on ''Big Brother Australia 2006'' and lived in Sydney. Her debut single, a cover of Underworld
The underworld, also ...
in 2015.
Awards
* 2015 USA Surfboard of the Year 2015 (Surf Industry Manufacturers Association)
* 2015 Surfboard of the Year 2015 (Australian Surf Industry Awards)
* 2014 Surfboard of the Year (Australian Surf Industry Awards)
* 2014 " Sport & Leisure" Award (Australian Good Design Awards)
* 2011 News.com.au Entrepreneur of the Year Award (
News Corp Australia)
References
External links
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{{DEFAULTSORT:Cox, Hayden
Australian businesspeople
1982 births
Living people
Surfboard shapers