Hawkeye is a brand of

distilled beverage Liquor (or a spirit) is an alcoholic drink produced by distillation of grains, fruits, vegetables, or sugar, that have already gone through alcoholic fermentation. Other terms for liquor include: spirit drink, distilled beverage or hard li ...

s made by

Luxco Luxco, Inc. is a privately owned producer and marketer of distilled beverages and liqueurs. Formerly called the David Sherman Corporation, the company was renamed in 2006. Founded in 1958 in St. Louis, Missouri, by David Sherman Sr. and Paul A. ...

St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...

. Hawkeye is marketed towards residents of

Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...

, which is known as "

the Hawkeye State Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...

". Products sold under the Hawkeye name include

blended whiskey A blended whiskey (or blended whisky) is the product of blending different types of whiskeys and sometimes also neutral grain spirits, colorings, and flavorings. It is generally the product of mixing one or more higher-quality straight or single ...

rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Phili ...

gin Gin () is a distilled alcoholic drink that derives its flavour from juniper berries (''Juniperus communis''). Gin originated as a medicinal liquor made by monks and alchemists across Europe, particularly in southern Italy, Flanders and the Ne ...

flavored vodka __NOTOC__ Flavored liquors (also called infused liquors) are liquors that have added flavoring and, in some cases, a small amount of added sugar. They are distinct from liqueurs in that liqueurs have a high sugar content and may also contain glyce ...

, and the most popular product –

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuritie ...

. In Iowa, as of February 2012, Hawkeye vodka is the top-selling vodka and the #3 best selling liquor brand, and the Hawkeye whiskey blend and light rum brands rank #65 and #72, respectively.Alcohol Hot 100 Distilled Spirits Brands
State of Iowa Alcoholic Beverages Division (access date March 30, 2012). Hawkeye vodka is distilled in

, and is known for its low price.Distiller Newsletter #90
American Distiller, 2007. In late 2010, it was reported that alcohol consumption in Iowa was climbing, and that some consumers were shifting their preferences toward lower-priced products as the result of recent economic conditions, and in early 2011, Luxco announced plans to expand operations in response to the increased sales.Hawkeye Vodka Manufacturer Announces Plans to Expand Operations
, ''The Iowa Iowan'', January 31, 2011.

References

American distilled drinks Iowa culture Food and drink companies based in Iowa {{Distilled-beverage-stub