was a one-minute-long

station identification Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, ...

video that aired on

Nippon Television JOAX-DTV (channel 4), branded as , is the flagship station of the Nippon News Network and the Nippon Television Network System, owned-and-operated by the which is a subsidiary of the certified broadcasting holding company , itself a listed su ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

when the station signs on in the morning and signs off at night.

History

The program began broadcasting on August 28, 1953 in black and white and then when colour television introduced to Japan on July 1, 1972, it added little colorful doves forming a circle. The video was discontinued on 1 October 2001, but a new version of the video was aired regularly from April 1, 2008 as a part of the station's 55th anniversary celebrations.

Synopsis

The video is accompanied by a custom-made orchestra piece (composed by

Shirō Fukai was a Japanese composer.The Japan biographical encyclopedia & who's who: Issue 3 Rengō Puresu Sha - 1964 "FUKAI Shiro (1907- ) Composer. Musical critic. Born in Akita Prefecture. Graduated from the Science Section of the Seventh Higher School ( ...

), and features three doves, each representing the three televisions networks in Japan at the time (

NHK , also known as NHK, is a Japanese public broadcaster. NHK, which has always been known by this romanized initialism in Japanese, is a statutory corporation funded by viewers' payments of a television license fee. NHK operates two terrestr ...

and TBS). The doves begin to fly off one by one, and eventually, only one dove remains: the one representing Nippon Television. Although more national television networks began broadcasting, no new doves were added to represent these new networks. Instead, in the 2008 version made for NTV's 55th anniversary, all of the six national TV networks (including

TV Asahi JOEX-DTV (channel 5), branded as (also known as EX and and stylized as TV asahi), is a television station that is owned and operated by the subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Compan ...

TV Tokyo JOTX-DTV (channel 7), branded as and known colloquially as , is a television station headquartered in the Sumitomo Fudosan Roppongi Grand Tower in Roppongi, Minato, Tokyo, Japan, owned and operated by the subsidiary of listed certified b ...

and

Tokyo MX JOMX-DTV, branded as Tokyo MX (officially stylized as TOKYO MX), is an independent television station in Tokyo, Japan, owned by the . It is the only television station that exclusively serves the city. It competes with Nippon TV, TV Asahi, NH ...

) were represented by the six dots (which form a circle) that were formed in place of the doves. The video is then followed by standard station identification. This part has changed a few times over the years. The music to the video was rearranged twice, in 1972 and 1978, the latter of the two was performed by The

Yomiuri Nippon Symphony Orchestra The is a Japanese symphony orchestra administratively based in Tokyo. The orchestra primarily performs concerts in Tokyo at the Suntory Hall, but also gives concerts at the Tokyo Opera City Concert Hall. The orchestra also performs in Yokohama a ...

Cancellation and Reairing

Due to reasons unknown, the program was pulled from the air on 2000, and was replaced by a simple station identification program announcing the handover to NNN News 24's overnight simulcast, and also by a static image of NTV's control room. However, the voice for the resumption of this program was strong, and in 2003, a new version of the ident in CGI was produced, with refined graphics and made for the then-new technology of digital terrestrial television. Between 2003 and 2008, the analog feed aired a simple animation of the Nippon Television logo forming up. In 2008, as a part of the station's 55th Anniversary celebrations, the clip got a new, shortened version. Just before midnight on July 24, 2011, the date of Japanese analog television switchoff in most regions, the original (colour) version was broadcast on NTV's analog signal in Tokyo, with the addition of "58年間ありがとうございました" (Thank you for 58 years) to the NTV logo screen.Archived a
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This was not broadcast on other stations affiliated with NNN/NNS, which aired their own station identifications after broadcasting their analog television termination notices.

Re-Cancellation

In celebration of Nippon Television's 60th anniversary, the network rebranded on January 5, 2014, and started airing another simple animation featuring the channel's logo with the slogan "Mitai, Ga sekai o kaete iku (見たい、が世界を変えていく, lit. "Watching will change the world")

References

External links

Hato no kyujitsu
on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

{{DEFAULTSORT:Hato no kyuujitsu Nippon TV original programming 1953 Japanese television series debuts 2001 Japanese television series endings 2008 Japanese television series debuts 2014 Japanese television series endings Television presentation Television series about birds