''harper by Harper's Bazaar'' (referred to as "''harper''") is a supplement to the American women's fashion magazine ''

Harper's Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...

'' presented in various physical and digital formats.

History

The supplement was introduced at 8:00 AM on February 9, 2015 by ''Harper's Bazaar'' editor in chief

Glenda Bailey Dame Glenda Adrianne Bailey DBE (born 16 November 1958) is a former editor-in-chief of ''Harper’s Bazaar'', a monthly fashion magazine published by the Hearst Corporation. She was in this position from May 2001 to 2020. Early life Bailey was ...

who describes its initial vision as "a contemporary supplement for young women". It was founded as a resurrection of ''Junior Bazaar'', which ''Harper's Bazaar'' had published in the 1940s, according to ''Harper's Bazaar'' publisher Carol Smith. According to '' Folio: Magazine'' Michael Rondon, the debut 24-page edition was sponsored by

Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...

. Initially, the supplementary magazine had a print circulation of 375,000—about half its total paid circulation—and digital distribution of 8.1 million.

Format

In 2015, it was produced quarterly with celebrity guest editors from the fashion world for its first three editions in February (

Alexa Chung Alexa Chung (born 5 November 1983) is a British television presenter, model, internet personality, writer, and fashion designer. She wrote the book ''It'' (2013). Her fashion label Alexa Chung, stylized , launched in May 2017 and closed in 2022. ...

), April (

Rosie Huntington-Whiteley Rosie Alice Huntington-Whiteley (born 18 April 1987) is an English model and actress. She is best known for her work for lingerie retailer Victoria's Secret, formerly being one of their brand "Angels", for being the face of Burberry's 2011 bran ...

) and August (

Emily Ratajkowski Emily O'Hara Ratajkowski (, ; born June 7, 1991) is an American model and actress. Born in London to American parents and raised in Encinitas, California, Ratajkowski began acting as a child before she gained a recurring role on the Nickelodeon ...

). Each initial guest editor also served as the subject of a cover story fashion shoot as well as the subject a 24-hour day in the life feature. According to ''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'' Chris O'Shea, the supplement, which will feature a different guest editor with each edition, is a miniature version of the magazine that generates additional revenue by providing a forum for advertisers to promote their wares to "stylish and social millennial women who love to shop". The work is presented as a print insert to ''Bazaar'' as well as in a digital media, a social media and shopping media outlet.

Notes

External links

Official website
{{Hearst Lifestyle magazines published in the United States Quarterly magazines published in the United States English-language magazines Harper's Bazaar Hearst Communications publications Magazines established in 2015 Women's fashion magazines 2015 establishments in New York City Magazines published in New York City