Harold Bell (October 5, 1919 – December 4, 2009) was an American

marketer Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and

merchandising Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...

executive who co-created

Woodsy Owl Woodsy Owl is a national symbol and advertising character for the United States Forest Service with the aim of motivating children to form healthy, lasting relationships with nature. Harold Bell of Western Publishing (and the producer of the ...

, the iconic

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

of the

United States Forest Service The United States Forest Service (USFS) is an agency of the U.S. Department of Agriculture that administers the nation's 154 national forests and 20 national grasslands. The Forest Service manages of land. Major divisions of the agency inc ...

. Bell created Woodsy Owl with two U.S.

park ranger A ranger, park ranger, park warden, or forest ranger is a law enforcement person entrusted with protecting and preserving parklands – national, state, provincial, or local parks. Description "Parks" may be broadly defined by some systems in thi ...

s, Chuck Williams and Glenn Kovar, and another colleague, Betty Hite, for the first

Earth Day Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org (formerly Earth Day Network) including 1 b ...

in 1970. Woodsy Owl is best known for the

motto A motto (derived from the Latin , 'mutter', by way of Italian , 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. Mot ...

, "Give a hoot, don’t pollute!".

Biography

Early life

Harold Bell was born on October 5, 1919, in Union City, New Jersey. He was one of three sons born to his parents, David and Hilda Rosenthal Belsky. His father worked as an

embroiderer Embroidery is the craft of decorating Textile, fabric or other materials using a sewing needle, needle to apply yarn, thread or yarn. Embroidery may also incorporate other materials such as pearls, beads, quills, and sequins. In modern days, emb ...

. Bell served in the

United States Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...

during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

. He moved to

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

, following the end of the war.

Career

Once in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

, Bell began working as a

and licensing agent for the Walt Disney Company. He founded his own

marketing firm Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

in 1957, which specialized in marketing

cartoon A cartoon is a type of visual art that is typically drawn, frequently animated, in an unrealistic or semi-realistic style. The specific meaning has evolved over time, but the modern usage usually refers to either: an image or series of images ...

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

and

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

characters to the public. Through his company, Bell helped to

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

and

license A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

such iconic characters as

Lassie Lassie is a fictional female Rough Collie dog and is featured in a short story by Eric Knight that was later expanded to a full-length novel called ''Lassie Come-Home''. Knight's portrayal of Lassie bears some features in common with another fic ...

, the

Lone Ranger The Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture. He first appeared in 1933 in ...

Dick Tracy ''Dick Tracy'' is an American comic strip featuring Dick Tracy (originally Plainclothes Tracy), a tough and intelligent police detective created by Chester Gould. It made its debut on Sunday, October 4, 1931, in the ''Detroit Mirror'', and it ...

and

Mr. Magoo Mr. Magoo (known by his full name: J. Quincy Magoo) is a fictional cartoon character created at the UPA animation studio in 1949. Voiced by Jim Backus, Mr. Magoo is an elderly, wealthy, short-statured retiree who gets into a series of comical ...

. Bell, a licensing agent, also produced and created a series of public service announcements for the National Forest Service featuring

Smokey Bear Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service. In the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history, the Ad Council, the United St ...

. Bell was hired as a

technical advisor In film production, a technical advisor is someone who advises the director on the convincing portrayal of a subject. The advisor's expertise adds realism both to the acting and to the setting of a movie. Nipo T. Strongheart Nipo T. Stronghear ...

for the long-running, popular television show, ''

''. The concept for Woodsy Owl was developed on the set of ''Lassie''. Bell teamed with three other Lassie technical advisors - United States Forest Service rangers, Chuck Williams and Glenn Kovar, and colleague Betty Hite - to create Woodsy Owl as the new mascot for the

for the first

in 1970. The United States Forest Service had requested that Bell and the others develop a new message and symbol for the agency. A number of other animals were considered as the mascot, including a

ladybug Coccinellidae () is a widespread family of small beetles ranging in size from . They are commonly known as ladybugs in North America and ladybirds in Great Britain. Some entomologists prefer the names ladybird beetles or lady beetles as they ...

rainbow trout The rainbow trout (''Oncorhynchus mykiss'') is a species of trout native to cold-water tributaries of the Pacific Ocean in Asia and North America. The steelhead (sometimes called "steelhead trout") is an anadromous (sea-run) form of the coasta ...

elk The elk (''Cervus canadensis''), also known as the wapiti, is one of the largest species within the deer family, Cervidae, and one of the largest terrestrial mammals in its native range of North America and Central and East Asia. The common ...

and raccoon. An owl was ultimately chosen because of the belief that owls are wise, can see polluters from treetop perches, and can live near cities and towns. Bell and the others envisioned Woodsy Owl with a broad mission, unlike Smokey Bear, who focused almost exclusively on

forest fire A wildfire, forest fire, bushfire, wildland fire or rural fire is an unplanned, uncontrolled and unpredictable fire in an area of Combustibility and flammability, combustible vegetation. Depending on the type of vegetation present, a wildfire ...

prevention. The owl would be used to advocate environmental programs and urge American children to fight pollution and help the environment. Woodsy Owl became most famous for his motto, ''Give a hoot, Don’t pollute''. As of 2009, the character now uses the

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

, ''Help Woodsy Spread the Word'', mixed with the song, ''

The Syncopated Clock "The Syncopated Clock" is a piece of light music by American composer Leroy Anderson, which has become a feature of the pops orchestra repertoire. Composition Anderson wrote "The Syncopated Clock" in 1945 while serving with the U.S. Army and a ...

'', by

Leroy Anderson Leroy Anderson ( ) (June 29, 1908 – May 18, 1975) was an American composer of short, light concert pieces, many of which were introduced by the Boston Pops Orchestra under the direction of Arthur Fiedler. John Williams described him as ...

References

External links

"Remembering Harold Bell, Creator of Woodsy Owl "
''Peeling Back the Bark'', the Forest History Society. {{DEFAULTSORT:Bell, Harold 1919 births 2009 deaths American advertising executives People from Union City, New Jersey Businesspeople from Los Angeles United States Navy personnel of World War II 20th-century American businesspeople