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Hardcard is the
genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...
for a
hard disk drive A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magne ...
,
disk controller {{unreferenced, date=May 2010 The disk controller is the controller circuit which enables the CPU to communicate with a hard disk, floppy disk or other kind of disk drive. It also provides an interface between the disk drive and the bus conne ...
, and
host adapter In computer hardware, a host controller, host adapter, or host bus adapter (HBA), connects a computer system bus, which acts as the host system, to other network and storage devices. The terms are primarily used to refer to devices for conne ...
on an
expansion card In computing, an expansion card (also called an expansion board, adapter card, peripheral card or accessory card) is a printed circuit board that can be inserted into an electrical connector, or expansion slot (also referred to as a bus sl ...
for a
personal computer A personal computer (PC) is a multi-purpose microcomputer whose size, capabilities, and price make it feasible for individual use. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or tec ...
. Typically a hard disk drive (HDD) installs into a
drive bay A drive bay is a standard-sized area for adding hardware to a computer. Most drive bays are fixed to the inside of a case, but some can be removed. Over the years since the introduction of the IBM PC, it and its compatibles have had many form ...
; cables connect the drive to a host adapter and power source. If the personal computer lacks an available
bus A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...
on a compatible host adapter, then one may have to install an adapter into an
expansion slot Expansion may refer to: Arts, entertainment and media * '' L'Expansion'', a French monthly business magazine * ''Expansion'' (album), by American jazz pianist Dave Burrell, released in 2004 * ''Expansions'' (McCoy Tyner album), 1970 * ''Expansi ...
. The Hardcard supplies its own host adapter, and doesn't require an empty drive bay.
Plus Development Plus Development Corporation was a majority-owned subsidiary of Quantum Corporation. The company invented the Hardcard, a hard disk drive on an expansion card, which started a wave of companies producing similar products in the 1980s. History Q ...
, a subsidiary of
Quantum Corporation Quantum Corporation is a data storage, management, and protection company that provides technology to store, manage, archive, and protect video and unstructured data throughout the data lifecycle. Their products are used by enterprises, media and ...
, developed the first ISA Hardcard, and released it in October 1985. By June 1986, 28 of Plus Development's competitors were producing similar products. The term has been used generically to refer to any hard disk on a card.


History

Quantum Corporation formed the Plus Development subsidiary in 1983. Plus Development invested their efforts in developing a hard disk drive that the average computer owner could install easily without much technical knowledge. By 1985, Plus Development had engineered their first Hardcard; it had a 10 megabyte (MB) capacity; its suggested retail price was $1,095. In the mid-1980s, hard drives were as small as 1.6 inches tall, but in order to fit into a single ISA PC card
expansion slot Expansion may refer to: Arts, entertainment and media * '' L'Expansion'', a French monthly business magazine * ''Expansion'' (album), by American jazz pianist Dave Burrell, released in 2004 * ''Expansions'' (McCoy Tyner album), 1970 * ''Expansi ...
a custom one-inch thick hard drive had to be designed. Having spent $15 million on the project, Plus Development started shipping Hardcard in October 1985, and trademarked the Hardcard
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
in 1988. The Hardcard provided the computer industry with the first one-inch-thick HDD, but it was an interface and form factor only compatible with the full length card slot of the ISA bus first introduced with the IBM PC. As such it had a thicker head disk assembly than the subsequently introduced 1-inch high standard form factor 3-inch HDDs. While sources inside the company during the launch of Hardcard claim it was the first HDD controller integrated into the drive printed circuit board, Xebec, a HDD controller manufacturer in the early 1980s, had already done that with their Owl product around August 1984. It was a complete 5.25 inch half-height HDD with an integrated controller and drive electronics on the same printed circuit board with a SASI interface.


Plus Development's Hardcard products

After the introduction of Hardcard, Plus Development continued working on higher capacity hard drives in the same form factor of the first Hardcard. The brand name became so widely known the name was continued through the follow on products. The Hardcard II and Hardcard II XL were advertised with ''effective'' access times as a result of the disk cache. The Hardcard II listed both times, but Hardcard II XL only listed the effective access time. The Hardcard EZ line returned to listing the access times without the benefit of the cache. All Hardcard products up to and including Hardcard II XL were produced under the Plus Development name. The Hardcard EZ was released under the Quantum name after Quantum absorbed the wholly owned subsidiary Plus Development.


Competition

Within one year of the Plus Development introduction of Hardcard, 28 companies had released similar products. At that time, all of the other products were using a standard hard drive with a 1.6-inch height forcing the card to hang over the adjacent PC slot. The hard drive was located on the opposite side away from the connector sometimes enabling a short half-length expansion card to be installed in the adjacent slot. These hard drive cards were usually described as occupying 1.5 expansion slots. Below are some of companies and product names with a similar product to the Plus Hardcard. * JVC (Japan Victor Company) * Kamerman Labs, (Beaverton, Oregon) – Slot Machine * Maynard Electronics, (Casselberry, Florida) – On Board * Microscience International Corp, (Mountain View, California) – EasyCard * Mountain Computer Inc., (Scotts Valley, California) – DriveCard * Qubie Distributing, (Camarillo, California) – Hardpack *
Tandon Corporation The Tandon Corporation was an American disk drive and PC manufacturer founded in 1975 (incorporated in 1976 as Tandon Magnetics Corp.) by Sirjang Lal Tandon, a former mechanical engineer. The company originally produced magnetic recording read/w ...
, (Chatsworth, California) – DiskCard, Business Card * Verbatim Corporation, (Sunnyvale, California) – Data Bank *
Western Digital Western Digital Corporation (WDC, commonly known as Western Digital or WD) is an American computer drive manufacturer and data storage company, headquartered in San Jose, California. It designs, manufactures and sells data technology produc ...
, (Irvine, California) – FileCard


Tandy 1000

In 1985, Tandy introduced the
Tandy 1000 The Tandy 1000 is the first in a line of IBM PC workalike home computer systems produced by the Tandy Corporation for sale in its Radio Shack and Radio Shack Computer Center chains of stores. Overview In December 1983, an executive with Tandy ...
. Tandy offered a proprietary 20 megabyte hard card for $799. An 8-bit ISA slot was required to accommodate a hard card, preserving the drive bays for disk drives and CD-ROMs. The 8-bit slots were electronically compatible, but the computer could only hold a card up to 10 1/2 inches long. As a result, many hard cards such as those offered by Plus development were 13 inches long, and hence were not compatible. Hard cards had to be certified as Tandy compatible, meaning they fit in a Tandy 1000 model such as the SX, TX, SL, and TL series. A hard card must be no more than 10 inches long and use an 8-bit ISA interface to work in a Tandy 1000 computer. Usually, the card must be installed in slot 1 due to the overhang. The Tandy 1000's 60 watt power supply isn't sufficient to run some hard cards, so a more power-efficient card is preferable.


See also

*
NVM Express NVM Express (NVMe) or Non-Volatile Memory Host Controller Interface Specification (NVMHCIS) is an open, logical-device interface specification for accessing a computer's non-volatile storage media usually attached via PCI Express (PCIe) bus. The ...
, specification for installing
solid state drive A solid-state drive (SSD) is a solid-state storage device that uses integrated circuit assemblies to store data persistently, typically using flash memory, and functioning as secondary storage in the hierarchy of computer storage. It is ...
s as
PCIe PCI Express (Peripheral Component Interconnect Express), officially abbreviated as PCIe or PCI-e, is a high-speed serial computer expansion bus standard, designed to replace the older PCI, PCI-X and AGP bus standards. It is the common ...
expansion cards


References

{{Commons category, Hardcard Hard disk drives IBM PC compatibles Legacy hardware