Hamoud Boualem is an Algerian
soft drink manufacturing company, producing fizzy drinks popular in
Algeria
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, capital = Algiers
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, relig ...
and exported to
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
, the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
, and
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, mainly for consumption by Algerian emigrants. Founded in 1878 with the building of its first factory in the Belcourt neighborhood of
Algiers, it is among the country's oldest companies. Their products include sodas such as "Selecto", "Hamoud", "Slim" (in various flavors), and various flavors of
syrup
In cooking, a syrup (less commonly sirup; from ar, شراب; , beverage, wine and la, sirupus) is a condiment that is a thick, viscous liquid consisting primarily of a solution of sugar in water, containing a large amount of dissolved sugars ...
. Their head offices are located at 201 rue Hassiba Ben Bouali, Algiers.
History
Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and creates the lemonade «La Royale», ancestor of the emblematic «Hamoud» la Blanche.
"La Royale", made from hand-selected lemon essence, wins a gold medal, classified Hors concours, at the Paris World Fair.
It later received several gold and silver medals.
1907
Victoria, a brownish apple and caramel flavor, is born. This drink, known today as SELECTO is part of the Algerian identity heritage.
1920
Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from «Hamoud &Sons» to «Hamoud Boualem & Cie». It was then, that the company moved to Hassiba Ben Bouali Street, now the company’s headquarters.
Hamoud Boualem launches a lemon drink under the «Slim» label with the slogan «Slim, le citron qui prime». Today the Slim brand has five references (lemon, orange, green apple, pineapple and Bitter).The Hamoud and Hafiz families are joining forces.
The company changes status and becomes a LLC.
In 2003 Hamoud Boualem modernizes its installations and launches the PET format which completes its range of returnable glass.
The company is increasingly opening up to the export market.
The company inaugurates its new factory in Boufarik (wilaya of Blida) in order to increase its production capacity and thus, meet an ever increasing demand.
The Can, launched in 2017, brings a breath of freshness and dynamism to this over 100-year-old brand.
2018
Hamoud Boualem launches Lim ON, its new range of drinks with carbonated fruit juices, available in three flavors: Citrus, Orange pulp and Mojito .
In 2020, the PET is launched in 33cl and 1L capacity.
External links
Official site
Food and drink companies of Algeria
Companies based in Algiers
Soft drinks manufacturers
Algerian brands
Multinational companies
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...
African drinks
Algerian cuisine
{{Algeria-company-stub, Awards=Hamoud Boulem has one best soda company 7 years in a row