The Half the Sky Movement is inspired by

Nicholas Kristof Nicholas Donabet Kristof (born April 27, 1959) is an American journalist and political commentator. A winner of two Pulitzer Prizes, he is a regular CNN contributor and an op-ed columnist for ''The New York Times''. Born in Chicago, Kristof was ...

and

Sheryl WuDunn Sheryl WuDunn (born November 16, 1959) is an American business executive, writer, lecturer, and Pulitzer Prize winner. A senior banker focusing on growth companies in technology, new media and the emerging markets, WuDunn also works with doubl ...

's best-selling book '' Half the Sky: Turning Oppression into Opportunity for Women Worldwide''. The movement seeks to put an end to the oppression of women and girls worldwide through a

transmedia Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a producti ...

project that uses video, websites, games, blogs and other educational tools both to raise awareness of women's issues and also to provide concrete steps to fight these problems and empower women.

Television series

The Half the Sky movement includes a four-hour television series for

PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...

that premiered in the United States October 1 and 2, 2012 with international broadcast to follow. Half the Sky Movement follows Nicholas Kristof, Sheryl Wudunn, and A-list celebrity advocates

America Ferrera America Georgina Ferrera (; born April 18, 1984) is an American actress. Born in Los Angeles to Honduran parents, Ferrera developed an interest in acting at a young age, performing in several stage productions at her school. She made her featur ...

Diane Lane Diane Colleen Lane (born January 22, 1965) is an American actress. Born and raised in New York City, Lane made her screen debut at age 14 in George Roy Hill's 1979 film ''A Little Romance''. The two films that could have catapulted her to star ...

Eva Mendes Eva de la Caridad Méndez (, ; born March 5, 1974), known professionally as Eva Mendes, is an American actress, model and fashion designer. Her acting career began in the late 1990s, with a series of roles in films such as '' Children of the Cor ...

Meg Ryan Meg Ryan (born Margaret Mary Emily Anne Hyra; November 19, 1961) is an American actress. She began her acting career in 1981 when she made her acting debut in the drama film ''Rich and Famous''. She later joined the cast of the CBS soap opera ...

Gabrielle Union Gabrielle Monique Union-Wade ( Union; born October 29, 1972) is an American actress. Her career began in the 1990s, when she made dozens of appearances on television sitcoms, prior to landing supporting roles in 1999 teen films ''She's All That' ...

, and

Olivia Wilde Olivia Jane Cockburn ( ; born March 10, 1984), known professionally as Olivia Wilde, is an American actress and filmmaker. She played Thirteen (House), Remy "Thirteen" Hadley on the medical-drama television series ''House (TV series), House'' ( ...

to ten different countries:

Cambodia Cambodia (; also Kampuchea ; km, កម្ពុជា, UNGEGN: ), officially the Kingdom of Cambodia, is a country located in the southern portion of the Indochinese Peninsula in Southeast Asia, spanning an area of , bordered by Thailand t ...

Kenya ) , national_anthem = "Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...

, India,

Sierra Leone Sierra Leone,)]. officially the Republic of Sierra Leone, is a country on the southwest coast of West Africa. It is bordered by Liberia to the southeast and Guinea surrounds the northern half of the nation. Covering a total area of , Sierra ...

Somaliland Somaliland,; ar, صوماليلاند ', ' officially the Republic of Somaliland,, ar, جمهورية صوماليلاند, link=no ''Jumhūrīyat Ṣūmālīlānd'' is a ''de facto'' sovereign state in the Horn of Africa, still conside ...

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is bordere ...

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

Liberia Liberia (), officially the Republic of Liberia, is a country on the West African coast. It is bordered by Sierra Leone to Liberia–Sierra Leone border, its northwest, Guinea to its north, Ivory Coast to its east, and the Atlantic Ocean ...

and the United States. In each country, the series introduces women and girls living under very difficult circumstances and bravely fighting to challenge them. The show explores the issues of

sex trafficking Sex trafficking is human trafficking for the purpose of sexual exploitation. It has been called a form of modern slavery because of the way victims are forced into sexual acts non-consensually, in a form of sexual slavery. Perpetrators of the ...

forced prostitution Forced prostitution, also known as involuntary prostitution or compulsory prostitution, is prostitution or sexual slavery that takes place as a result of coercion by a third party. The terms "forced prostitution" or "enforced prostitution" ap ...

maternal mortality Maternal death or maternal mortality is defined in slightly different ways by several different health organizations. The World Health Organization (WHO) defines maternal death as the death of a pregnant mother due to complications related to pre ...

, and

gender-based violence Gender-related violence or gender-based violence includes any kind of violence directed against people due to their gender or gender identification. Types of gender-related violence include: * Violence against women (sometimes referred to simply a ...

and proposes how greater education and economic empowerment can help.

Games

Games to accompany the movement are being created by

Games for Change Games for Change (also known as G4C) is a nonprofit organization. The organization provides support, visibility, and shared resources to individuals and organizations using serious games for social change. It also runs the G4C Student Challenge ...

Mobile Games

With support from

USAID The United States Agency for International Development (USAID) is an independent agency of the U.S. federal government that is primarily responsible for administering civilian foreign aid and development assistance. With a budget of over $27 bi ...

, Games for Change is testing and deploying three mobile games aimed at communities in India and East Africa. Audiences in these countries will be able to explore games such as 9 Minutes (on healthy birthing practices), Worm Attack! (de-worming awareness) and Family Values (highlighting the value of girls in families).

Facebook game

The

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

game was released March 4, 2013 and is aimed at increasing awareness and funds for women around the world. Players can explore stories and quests based on the real experiences of women and girls. The game was developed by Frima Studios and executive produced by

.Games for Change. Accessed December 31, 2014
Half the Sky Movement: The Game

References

External links

Official website

''Half the Sky''
on PBS Documentary films about women Documentary films about poverty