"Hala" is a song by Kosovo-Albanian rapper

Don Xhoni Xhonatan Isufi (; born 8 April 2000), known professionally as Don Xhoni, is a Kosovo-Albanian rapper. Life and career 2000–present: Early life and career beginnings Don Xhoni was born as Xhonatan Isufi on 8 April 2000 into an Albanian f ...

and singer and songwriter

Era Istrefi Era Istrefi (; ; born 4 July 1994) is a Kosovo-Albanian singer. Born and raised in Pristina, Istrefi rose to significant international recognition with the breakthrough single "BonBon", which experienced commercial success worldwide and receive ...

. The song was written by the artists and produced by Çelik Lipa. AVD Digital released it as a

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

for digital download and

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on 30 September 2022.

Background and composition

Beginning in May 2022, Don Xhoni shared a short video on his

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, in which he listened to Istrefi's preceding single " Tkrkt" (2022) in a car, prompting speculation of a possible collaboration. Rumors of a collaborative song and an ongoing romance continued to increase in September, when a video of the artists hugging each other in

Pristina Pristina, ; sr, / (, ) is the capital and largest city of Kosovo. The city's municipal boundaries in Pristina District form the largest urban center in Kosovo. After Tirana, Pristina has the second largest population of ethnic Albanians and ...

, Kosovo, began circulating on social media. They eventually confirmed their collaboration on 23 September and announced its release date for 30 September, by uploading photographs on their Instagram accounts that appeared to be behind-the-scenes shots from the music video with a caption that read, "We set the autumn vibes. See you on thursday at 23:59". "" was produced by Çelik Lipa, who wrote it alongside Don Xhoni and Istrefi. The song was released as a

for digital download and

by AVD Digital in various territories on the scheduled date. It is an Albanian-language pop song, backed by a rhythmic drum-laden instrumentation. The lyrics explore a couple's perplexing relationship, with the desire to know if they are still in love with each other.

Reception

"" was met with mixed to positive reviews from

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upon release. Zangba Thomson of ''Bong Mines Entertainment'' deemed it as "spicy" and lauded the song's "adventurous storyline". Sindi Reka from Top Albania Radio linked a song's lyric to be a dedication to Don Xhoni's past romance with a Russian model. Burim Pacolli for ''Nacionale'' labeled the song's melody as "typical Balkanic" and stated that starting "from the first moment when ouhear the melody, the red flag goes up." In questioning Istref's development from "being the most special" to someone "obsessed with extravagant looks", he further criticised Don Xhoni's parts for possessing "absolutely zero content and creativity". Commercially, "" debuted at number 25 on the

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issue dated 9 October 2022. The song was further listed at number 14 on the ''

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'' Switzerland Songs ranking.

Music video

An accompanying music video for "" was uploaded to Don Xhoni's official

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channel on 30 September 2022 at 23:59 (

CET CET or cet may refer to: Places * Cet, Albania * Cet, standard astronomical abbreviation for the constellation Cetus * Colchester Town railway station (National Rail code CET), in Colchester, England Arts, entertainment, and media * Comcast Ente ...

). The video trended on the aforementioned platform in several countries, including Albania, Austria, Germany, Greece, Italy, Sweden, Switzerland and the United Kingdom. It garnered more than one million views in less than 24 hours upon its release. The 2 minutes and 41 second lasting video starts out with Don Xhoni escaping from prison through an underground tunnel. The rapper then appears in an elegantly described gentleman's club, with Istrefi pole dancing in the center of the stage. Next, he begins to flirt with her, whereupon the club owner orders his security guards to take the rapper out of the club.

Charts

Release history

References

{{Authority control 2022 singles 2022 songs Albanian-language songs Era Istrefi songs