Haima (car)

FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan and a subsidiary of FAW Group. Its principal activity is production of passenger cars for other companies.

Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006, FAW acquired one share of the venture, although many Haima models still incorporate Mazda technology.

As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles. A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand).

Name

The name "Haima" is a contraction of "Hainan Mazda".

History

The company was founded in January 1992 as Hainan Mazda Motor, a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. The joint venture arrangement lasted until 2006, when Mazda's share of Hainan Mazda was acquired by FAW Group, and the company became a subsidiary of FAW. While Haima retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it was prohibited from using the Mazda marque. This doesn't necessarily mean Haima has completely severed ties to its erstwhile partner, as technology transfers may continue.

In August 2008 Haima began construction of a third assembly plant in Hainan, with a capacity to build of 100,000 units per year. Its other two plants are likely located in Haikou, Hainan, and the city of Zhengzhou; both have production capacities of 150,000 whole vehicles per year.

In April 2009 Reuters reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent.

In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company.

Announced in December 2016 that Haima to build a manufacturing plant in Bulgaria starting 2018. It will be the second Chinese company to build a factory in Europe following those of Litex Motors, the official distributor of Great Wall Motor.

Products

Current products

Haima currently produces the following vehicles, a number of which include technology acquired from Mazda:

* Haima - Zhengzhou :
** Haima 1 "Aishang" (爱尚) EV- Only electric version still in production.
**Haima Fstar microvan
* Haima - Hainan :
**Haima M3 sedan (1.5 litre)
** Haima M5 sedan (1.5 and 1.6 litre)
**Haima M6 sedan
**Haima M8 sedan (1.8 and 2.0 litre)
**Haima Freema EV- Only electric version still in production.
**Haima S5 Young CUV
**Haima S5 CUV (1.6 litre)
**Haima 6P PHEV CUV
**Haima S7 CUV (2.0 litre)- (Previously named the Haima 7)
**Haima F7 MPV- (Previously named the Haima V70)
**Haima 8S CUV
**Haima 7X MPV

File:2010 Zhengzhou-Haima Fushida (Fstar), front 8.10.18.jpg, Haima Fstar
File:Haima 1 - 2012 Montevideo Motor Show.jpg, Haima 1
File:Haima 2 01 China 2012-07-21.JPG, Haima 2
File:Haima 2 C-Sport -- Auto Chongqing -- 2012-06-07.jpg, Haima 2 C-Sport
File:Haima 3 hatch 01 China 2012-05-27.JPG, Haima 3 Hatchback
File:Haima 3 1.6 GL Sedan 2012 (13611646393).jpg, Haima 3 Sedan
File:Haima 7 China 2012-05-01.JPG, Haima 7
File:Haima Family III China 2016-03-29.jpg, Haima Family
File:Haima Freema II China 2012-04-14.jpg, Haima Freema
File:Haima M3 facelift China 2016-04-09.jpg, Haima M3
File:Haima M5 001 China 2015-04-13.jpg, Haima M5
File:Haima M6 01 China 2016-04-07.jpg, Haima M6
File:Haima M8 China 2016-04-05.jpg, Haima M8
File:Haima S5 01 China 2014-04-16.jpg, Haima S5
File:2018 Haima S5 Young, front 8.4.18.jpg, Haima S5 Young
File:Haima S7 China 2015-04-10.jpg, Haima S7
File:Haima V70 01 China 2016-04-01.jpg, Haima V70
File:Haima 7X IMG001.jpg, Haima 7X
File:Haima 8S 001.jpg, Haima 8S

Former products

Vehicles formerly produced by Haima include:
*Mazda 929
* Haima HMC6450 minivan (a van based on the Mazda MPV (LV) series)
* Mazda 6440 minivan
*Haima 3 hatchback (1.6 litre)
*Haima 3 sedan (1.6 litre)
*Haima 2 hatchback (1.3 and 1.5 litre)
*Haima 1 "Aishang" (爱尚) (1.0 litre)
*Haima 1 "Prince" (王子) (1.0 litre)
*Haima HMC6470L station wagon (a rebadged Mazda Luce)
*Haima Family/ Happin(CA7130) sedan / Family VS sedan / hatchback(1.6 litre) (a rebadged Mazda 323/Mazda Familia)
*Haima CA6430M hatchback
* Haima Freema (a rebadged Mazda Premacy) (1.6 and 1.8 litre)

File:Hainan-Mazda HMC6470 03 China 2018-03-06.jpg, Hainan-Mazda HMC6470
File:Hainan-Mazda HMC6470 04 China 2018-03-06.jpg, Hainan-Mazda HMC6470

Logo

Haima's logo represents a mythical bird flying away from a rising sun.

Motorsport

Haima competes in the China Touring Car Championship through the Haima Family team.

Sales

References

External links

Haima Automobile

{{DEFAULTSORT:Haima (Car)
FAW Group divisions and subsidiaries
Vehicle manufacturing companies established in 1992
Car manufacturers of China
Electric vehicle manufacturers of China
Companies based in Hainan
Chinese brands
Mazda