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Habermaaß GmbH is a German toy manufacturing company (commonly referred to as HABA) based in
Bad Rodach Bad Rodach () is a town in the Coburg (district), district of Coburg, in Upper Franconia, a north Bavarian Regierungsbezirk, Germany. It is situated 10 km southeast of Hildburghausen, and 17 km northwest of Coburg. Since 1999 the city ha ...
, Bavaria. The company defines itself as an “Inventor for inquisitive minds”, offering a broad selection of products such as wooden and textile toys, home furnishings and accessories for babies and children. Today the company is still a family run company, under the leadership of the managing partner Klaus Habermaaß and the managing director Harald Grosch.


History

In 1938, Eugen Habermaaß and Anton Engel founded “Habermaaß & Co.” as a “factory for fine wooden products”, and a couple of months later “Wehrfritz & Co." in cooperation with Karl Wehrfritz. In 1940, Anton Engel withdrew from the company, making Eugen Habermaaß its sole managing director. After his passing in 1955, his wife Luise Habermaaß took over the management of the company. At the same time, their son, Klaus Habermaaß, decided to start an apprenticeship in cabinetmaking. After finishing his engineering studies in 1961, Klaus became actively engaged in running the company, which grew and expanded in the following years. The company began to expand in 1980 when the American company “Skaneateles Handicrafters” was purchased by Habermaaß Inc. In 1987, in order to expand their product range, the corporate family of HABA and Wehrfritz decided to found Jako-o GmbH, a joint mail-order company for children's fashion, toys and accessories. In 2002, the company received the definitive company name of “Habermaaß Corp. Inc.". In 1993, a subsidiary was founded in the
French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...
location of Evry near Paris under the name of “HABA S.A.R.L". In 2005, the “HABA UK” site was established in the United Kingdom.


Product range

Since the company was founded in 1938, wooden toys have been a trademark of HABA. The company became known for its construction blocks. Over time, the product range has expanded: first incorporating other wooden toys, such as pulling figures, vehicles, clutching toys and a complex upgradeable ball track system, followed later by the first society games, such as “The Orchard”. Even today the main focus of the company still lies in manufacturing out of wood. However, progressively different materials have been incorporated: with dolls and fabric animals, rugs, furniture for children's rooms and illumination articles finding their way into the product range.


Company sites and distribution areas

Since it was founded in 1938, the company's production site has been located in the Upper Frankonian town of Bad Rodach. It is from here that all business and the daily activities of the different branch offices are monitored and directed. The company holds distribution branches in the US, France and the United Kingdom. Today the company is firmly established in both the European and world markets – with distribution areas stretching from Japan, Russia, the
Near East The ''Near East''; he, המזרח הקרוב; arc, ܕܢܚܐ ܩܪܒ; fa, خاور نزدیک, Xāvar-e nazdik; tr, Yakın Doğu is a geographical term which roughly encompasses a transcontinental region in Western Asia, that was once the hist ...
and Europe to the Americas.


Awards

Amongst the most prestigious awards that have been conferred on HABA are the Best Children's Game of the Year, the German Children's Games award, the Toy Innovation Award and the German Educational Game Award. *Best Children's Game of the Year **2000 – ''Pete the Pirate'' **2002 – ''Highly Suspect'' **2003 – ''Shiver-Stone Castle'' **2005 – ''Akaba'' *German Children's Games award **2001 – ''Klondike'' **2006 – ''The Black Pirate'' **2010 – ''Dragon Diego Dart'' *Toy Innovation Award'' **2005 – ''Akaba'' *German Educational Game Award **2006 – ''Big Cheese'' **2007 – ''Said and done!'' **2018 – ''Kullerbü – Car Park-Play Track'' * As d'Or Jeu de l'Année Enfant (Children's Games) ** 2017 – ''Go Cuckoo'' Many HABA playthings have also been designated with the "Spiel Gut" ('Good Toy') stamp. ''Karuba'', one of HABA's strategy board games, was nominated for the 2016 Spiel des Jahres award. ''Kullerbü'', HABA's car park play track game, was one of the winners of 2018 The Toy Award: Gold for toys awards.


References


External links


HABA

HABA USA
* - pdf of awards available from th
As d'Or Award
page {{DEFAULTSORT:Habermaass Manufacturing companies of Germany Manufacturing companies established in 1938 Toy companies of Germany Wooden toys Board game publishing companies Design companies established in 1938 Toy companies established in 1938 German companies established in 1938