HS Ad is an

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

that was established in 1984 as an affiliate of

LG Group LG Corporation (or LG Group) (), formerly Lucky-Goldstar from 1983 to 1995 (Korean: ''Leokki Geumseong''; ), is a South Korean multinational conglomerate founded by Koo In-hwoi and managed by successive generations of his family. It is ...

. HS Ad is engaged in all advertising communications, including creative concept development, creation of advertisements for four major media, brand marketing, media planning/buying, mobile and wireless advertising, and event and space design. In 2009, the company reorganized to newly create IMC Strategy Group, an organization for BP (BTL Planner), MP (Media Planner), and AP (Account Planner) to share and jointly address concepts and strategies for brands. HS Ad has been publishing company newsletters since 1985 and holding the University Advertising Awards since 1988 to define advertising theories systematically, deliver information on advertising, and promote industry-academic collaboration. Its headquarters are located in Gongdeok-dong, Mapo-gu, Seoul, Korea.

History

In 2004, the company was divided into GIIR, which engages in investment and management consulting for its subsidiaries, and LG Ad, which engages in advertising. In April 2008, LG Ad was renamed HS Ad. To provide global services, HS Ad operates offices in New York, Los Angeles, Atlanta, Toronto, Kyiv, Sao Paulo, Beijing, Moscow, Bangkok, Tokyo, Istanbul, Frankfurt, Stockholm, Paris, Milan, Amsterdam, London, Dubai and New Delhi and has a creative boutique, Wisebell, as a subsidiary.

References

{{LG Group Advertising agencies of South Korea LG Corporation