The Soldier Fuel bar, formerly known as Hooah! bar, is a dairy-based calcium-enriched

energy bar Energy bars are supplemental bars containing cereals, micronutrients, and flavor ingredients intended to supply quick food energy. Because most energy bars contain added protein, carbohydrates, dietary fiber, and other nutrients, they may be ma ...

created by the

United States military The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is the ...

in 1996. It was originally provided to military personnel packaged within a field ration, such as the

Meal, Ready-to-Eat A Meal, Ready-to-Eat (MRE) is a self-contained, individual field ration in lightweight packaging purchased by the United States Department of Defense for its service members for use in combat or field conditions where other food is not availab ...

, Meal Cold Weather, or

First Strike Ration The First Strike Ration (FSR) is a compact, eat-on-the move ration concept from the United States Army, designed to be consumed during the first 72 hours of conflict, created by the United States Army Soldier Systems Center in Natick, Massachuse ...

Origin

The name comes from the word "

hooah Hooah is a battle cry used by members of the United States Army, U.S. Air Force, and U.S. Space Force. Originally spelled "Hough", the battle cry was first used by members of the 2nd Cavalry Regiment during the Second Seminole War in 1841, after ...

", an expression of high morale, strength and confidence most commonly used by the

United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...

. As the

Marine Corps Marines, or naval infantry, are typically a military force trained to operate in littoral zones in support of naval operations. Historically, tasks undertaken by marines have included helping maintain discipline and order aboard the ship (refle ...

preferred the word " Oohrah!" instead, the bar originally had "HOOAH!" and the US Army seal on one side and "OOH-RAH!" and the US Marine Corps seal on the other; newer wrappers have both logos on the same side. The commercial version features the United States

roundel A roundel is a circular disc used as a symbol. The term is used in heraldry, but also commonly used to refer to a type of national insignia used on military aircraft, generally circular in shape and usually comprising concentric rings of differ ...

instead. The original military HOOAH! Bar came in apple-cinnamon, chocolate, raspberry, cran-raspberry, and peanut butter flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in the same flavors, except peanut butter; mocha is used instead.

Commercial availability

In 2004, D'Andrea Brothers LLC licensed "HOOAH!" for commercial sales, and the company started marketing the bar to the public in 2004. The energy bar is now named "Soldier Fuel" instead of HOOAH!, and provides 270 to 280 calories, 10 grams of protein, 8 or 9 grams of fat and 40 grams to 42 grams of carbohydrates. While "Soldier Fuel" was offered in both chocolate and peanut butter in 2017, as of early 2020, it is offered only in chocolate.

References

External links

Soldier Fuel
official website
Stepping up to the energy bar – ''Boston Globe''

{{Energy bars Military food of the United States Products introduced in 1996 Energy food products

Origin

Commercial availability

See also

References

External links