HKTVmall is a wholly owned subsidiary of

HKTV Hong Kong Technology Venture Company Limited (HKTV, ) is a Hong Kong-based technology company primarily known for its e-commerce platform and once had plans to become a television station. HKTV currently provides an over-the-top shopping and e ...

founded in 2015 as a

over-the-top An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...

shopping and entertainment ("shoppertainment") platform.

History

After HKTV's ultimately failed bid for a Hong Kong TV license, HKTV announced on 16 December 2014 that it would begin trialing its online shopping platform known as HKTVmall, to be launched on 1 February 2015.{{Cite web, last=, first=, date=, title=HKTV launches online shopping operation, url=https://www.scmp.com/business/companies/article/1699259/hktv-launches-online-mall, url-status=live, archive-url=, archive-date=, access-date=, website=SCMP

References

Retail companies established in 2015 Internet properties established in 2015 E-commerce 2015 establishments in Hong Kong