HELOA is the professional association for access, recruitment and outreach staff working in

Higher Education Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education, third-level or tertiary education, is an optional final stage of formal learning that occurs after completi ...

in the UK. Its mission is to support and enable its members to help students make informed decisions. HELOA represents over 1400 members from more than 130 universities in the UK. It is a

voluntary association A voluntary group or union (also sometimes called a voluntary organization, common-interest association, association, or society) is a group of individuals who enter into an agreement, usually as volunteering, volunteers, to form a body (or organ ...

, led by a committee of elected officers. The aims of the Association include offering training and development opportunities to its members and providing advice and guidance about higher education to prospective students and their families. As well as a national committee, the HELOA operates a network of

regional In geography, regions, otherwise referred to as zones, lands or territories, are areas that are broadly divided by physical characteristics (physical geography), human impact characteristics (human geography), and the interaction of humanity and t ...

and national groups, that maintain their own group committees. HELOA members typically work for UK universities or higher education institutions, in the fields of student recruitment,

widening participation Widening participation (WP) in higher education is a major component of government education policy in the United Kingdom and Europe. It consists of an attempt to increase not only the numbers of young people entering higher education, but also th ...

, outreach or

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

. Much of the day-to-day administration of the HELOA is carried out by the HELOA office, which is based at

Edge Hill University Edge Hill University is a campus-based public university in Ormskirk, Lancashire, England, which opened in 1885 as Edge Hill College, the first non-denominational teacher training college for women in England, before admitting its first male st ...

in Ormskirk.

Executive and UK Committee

The HELOA is led by an executive and UK

committee A committee or commission is a body of one or more persons subordinate to a deliberative assembly. A committee is not itself considered to be a form of assembly. Usually, the assembly sends matters into a committee as a way to explore them more ...

of elected and appointed officers, each responsible for different functions of the organisation. A normal term of office is three years. The current team is as follows: * UK Chair - Jonathan Atkinson,

University of Liverpool , mottoeng = These days of peace foster learning , established = 1881 – University College Liverpool1884 – affiliated to the federal Victoria Universityhttp://www.legislation.gov.uk/ukla/2004/4 University of Manchester Act 200 ...

* UK Vice-Chair (Group Development) - Helen Walker,

Sheffield Hallam University Sheffield Hallam University (SHU) is a public research university in Sheffield, South Yorkshire, England. The university is based on two sites; the City Campus is located in the city centre near Sheffield railway station, while the Collegiate C ...

* UK Vice-Chair (Partnerships) - Rebecca Hollington,

University of Wolverhampton The University of Wolverhampton is a public university located on four campuses across the West Midlands (county), West Midlands, Shropshire and Staffordshire in England. The roots of the university lie in the Wolverhampton Tradesmen's and Mech ...

* UK Vice-Chair (Training) - Charlotte Brookes,

* UK Vice-Chair (Finance) - Michelle Terrell,

Edinburgh Napier University , mottoeng = Without knowledge, everything is in vain , established = 1992 – granted University status 1964 – Napier Technical College , type = Public , academic_staff = 802 , administrative_staff = 562 , chancellor = Will Whitehorn , ...

* UK Vice-Chair (Governance & Policy) - Jo Marchant,

King's College London King's College London (informally King's or KCL) is a public research university located in London, England. King's was established by royal charter in 1829 under the patronage of King George IV and the Duke of Wellington. In 1836, King's ...

* UK Vice-Chair (Administration & Membership) - Harri Tatnell,

Aston University Aston University (abbreviated as ''Aston''. for post-nominals) is a public research university situated in the city centre of Birmingham, England. Aston began as the Birmingham Municipal Technical School in 1895, evolving into the UK's first c ...

HELOA Groups

The HELOA maintains a network of nine regional and national groups.

Annual Conference and AGM

HELOA hosts an annual conference and AGM in January each year. This is a three-day event involving training sessions and networking opportunities for members and an AGM, where constitutional changes are discussed and voted upon. During this event, there is a ceremony for the annual Innovation and Best Practice Awards. The next conference is due to take place between 24–26 January 2018 at the Crowne Plaza Hotel,

Stratford-upon-Avon Stratford-upon-Avon (), commonly known as just Stratford, is a market town and civil parish in the Stratford-on-Avon district, in the county of Warwickshire, in the West Midlands region of England. It is situated on the River Avon, north-we ...

Innovation and Best Practice Awards

The annual Innovation and Best Practice Awards recognise outstanding achievements of individual institutions in the fields of schools liaison, outreach and marketing. Members are asked to nominate their own projects and a shortlist and winner is decided by a panel of judges. The first of these awards was given in 2012 to

Teesside University , mottoeng = Deeds Not Words , established = 1930 – Constantine Technical College1969 – as Teesside Polytechnic 1992 – gained university status , type = Public , endowment = £0.23 m (2019/20) , chancellor ...

for their Virtual Postgraduate Open Day.

Partnerships

The HELOA has formed a number of partnerships with organisations within the higher education sector.

References

{{DEFAULTSORT:Heloa Higher education organisations based in the United Kingdom Professional associations based in the United Kingdom