History
Cable television executive Charles Dolan—through his company, Sterling Information Services—founded Manhattan Cable TV Services (renamed Sterling Manhattan Cable Television in January 1971), a cable system franchise serving an Upper Manhattan section of New York City (covering an area extending southward from 79th Street on the Upper East Side to 86th Street on the Upper West Side), which began limited service in September 1966. Manhattan Cable was notable for being the first urban underground cable television system to operate in the United States. With external expenses resulting in consistent financial losses, in the summer of 1971, while on a family vacation to France aboard theChannels
Background
In an effort to reduce subscriber churn by offering extra programming choices to subscribers, on May 8, 1991, Home Box Office Inc. announced plans to launch two additional channels of HBO and Cinemax, becoming the first subscription television services to launch " multiplexed" companion channels (a term coined by then-CEO Michael Fuchs to equate the programming choices that would be provided to subscribers of the channel tier to that offered by multi-screen movie theaters), each available at no extra charge to subscribers of one or both networks. (The three prior premium services that HBO launched between 1979 and 1987, Cinemax and the now-defunct Take 2 and Festival, were developed as standalone services that could be purchased separately from and optionally packaged with HBO.) On August 1, 1991, through a test launch of the three channels over those systems, TeleCable customers in Overland Park, Kansas,List of HBO channels
Depending on the service provider, HBO provides up to seven 24-hour multiplex channels—all of which are simulcast in both standard definition andCurrent sister channels
Cinemax
Cinemax is an American pay television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Originally developed as a companion service to HBO, the channel's programming consists of recent and some older theatrically released feature films, original action drama series, documentaries and specialMagnolia Network
Magnolia Network is an American multinationalFormer sister channels
* Take 2 (informally referred to as "HBO Take 2") is a defunct American premium cable television network that was owned by Home Box Office, Inc., then a subsidiary of the Time-Life division of Time Inc., and which operated from April 1979 to January 1981. Marketed at a family audience and the first attempt at a companion pay service by the corporate HBO entity, the channel's programming consisted of recent and older theatrically released motion pictures. Take 2 was the first of three efforts by HBO to maintain a family-oriented pay service, predating the similarly formatted and short-lived mini-pay service Festival (launched in 1986) and the present-day multiplex channel HBO Family (launched in 1996). On September 21, 1978, Home Box Office Inc. announced it would launch a family-oriented companion "mini-pay" premium service (a channel marketed as a lower-priced pay add-on to cable operators, often sold in a tier with co-owned or competing premium services), which would be transmitted via a fourth Satcom I transponder leased to HBO. Originally planned to launch around January 1, Take 2 launched on April 1, 1979; developed at the request of HBO's affiliate cable providers to meet consumer demand for an additional pay television offering, Take 2 was designed to cater to family audiences and, like HBO's later family programming services (Festival and HBO Family), structured its theatrical inventory to exclude R-rated films. The service's format was intended to cater to prospective customers who were reluctant to pay for an HBO subscription because of its cost and the potentially objectionable content in some of its programming. The network maintained distinct showcase blocks that aired at various times throughout its schedule: "''Movie of the Week''" (a weekly prime time presentation of network-premiere theatrical films), "''Center Stage''" (featuring movies and specials with leading entertainers), "''Family Theater''" (a showcase of G-rated films for family viewing), "''Passport''" (an anthology block featuring programs ranging from "popular entertainment to cultural events") and "''Merry-Go-Round''" (a showcase of children's movies, specials and short films). G- and PG-rated movies shown on Take 2 usually made their debut on the service no less than 60 days after their initial telecast on HBO. Slow subscriber growth and difficulties leveraging HBO's increasingly wide cable carriage to ensure supportable distribution forced the shutdown of Take 2 on January 31, 1981. At the time of its shutdown, HBO was already placing resources to grow its secondary, lower-cost "maxi-pay" service, Cinemax, which launched in August 1980 and, in its first four years of operation, experienced comparatively greater success than Take 2 did in its briefer existence with its mix of recent and older movies (including unedited, commercial-free broadcasts of movies released during the "Golden Age" of Hollywood film). (Cinemax replaced Take 2 as an add-on to HBO on many cable systems that carried the latter.) * Festival is a defunct American premium cable television network that was owned by Home Box Office, Inc., then a subsidiary of Time Inc., which operated from 1986 to 1988. The channel's programming consisted of uncut and re-edited versions of recent and older theatrically released motion pictures, along with original music, comedy and nature specials sourced from the parent HBO channel aimed at a family audience. On April 1, 1986, HBO began test-marketing Festival on six cable systems owned by then-sister company American Television and Communications Corporation. It was aimed at older audiences who objected to programming containing violence and sexual situations on other premium services, television viewers that did not already have cable service, and basic cable subscribers with no existing subscription to a premium service, focusing classic and recent hit movies, documentaries, and HBO's original stand-up comedy, concert, nature and ice skating specials. Notably for a premium service, Festival aired re-edited R-rated movies intended to fit a PG rating. Festival ceased operations on December 31, 1988; Home Box Office, Inc. cited the inability to expand distribution because of channel capacity limitations at most cable company headends for the closure of the channel. At the time of its shutdown, Festival had an estimated 30,000 subscribers, far below HBO's reach of 15.9 million subscribers and a distant last place in subscriber count among the eight American premium cable services in operation at the time. * Selecciones en Español de HBO y Cinemax (later renamed HBO en Español in September 1993) is a defunct American Spanish language premium cable television service that was owned by Home Box Office, Inc., then a subsidiary of Time Warner, which operated from 1989 to 2000. The service's programming consisted of Spanish-dubbed versions of recent and older theatrically released motion pictures, and select HBO original and event programming aimed at a Hispanic and Latino audience. The service is a predecessor to HBO Latino, which replaced HBO en Español in November 2000. On January 2, 1989, Selecciones en Español de HBO y Cinemax ("''Spanish Selections from HBO and Cinemax''"), a Spanish-language audio feed transmitted through, depending on the cable system affiliate, either an auxiliary second audio program channel (accessible through built-in and external multichannel audio decoders) or audio simulcasts via FM radio, launched. The service—which initially launched on 20 cable systems inOther services
HBO HD
HBO HD (originally called HBO HDTV from March 1999 until April 2006) is aHBO on Demand
HBO on Demand is HBO's companion subscription video-on-demand (SVOD) service that is available at no additional cost to subscribers of the linear television service, who regularly pay a premium fee to pay television providers to receive access to the channel. VOD content from the network is also available on select virtual MVPD services (including DirecTV Stream, YouTube TV andHBO Go
HBO Go is an international TV EverywhereHBO Now
HBO Now (formally named HBO from August to December 2020) is a defunct over-the-top (OTT) subscription streaming service that provided on-demand access to HBO's library of original programming and theatrical films, and was marketed independent of a pay television subscription to the linear HBO service as a standalone platform targeting cord cutters. HBO Now was available online and as apps for Apple iOS and Apple TV devices; Android tablets, phones and Android TV devices; Amazon Fire TV; Roku devices; Xbox consoles ( Xbox 360 and Xbox One); PlayStation consoles ( PlayStation 3 and later); and select TiVo devices; and as a premium add-on through Amazon Prime Video, Sling TV, AT&T TV andHBO Max
HBO Max is an over-the-top subscription streaming service operated by Warner Bros. Discovery Global Streaming and Interactive Entertainment built mainly around HBO's programming and other Warner Bros. Discovery assets.Programming
HBO's programming schedule currently consists largely of theatrically released feature films and adult-oriented original series (including, , dramas such as ''Original programming
HBO innovated original programming, original entertainment programming for cable television networks, in which a television series (both dramatic and comedic), made-for-television movie or entertainment special is developed for and production is primarily, if not exclusively, handled by the channel of its originating broadcast. Since 1973, the network has produced a variety of original programs alongside its slate of theatrical motion pictures. Most of these programs cater to adult viewers (and, with limited exceptions, are typically assigned TV Parental Guidelines#TV-MA, TV-MA ratings), often featuring—with such content varying by program—high amounts of profanity, violence, sexual themes and/or nudity thatMovie library
On average, movies occupy between 14 and 18 hours of the daily schedule on HBO and HBO2 (or as little as 12 hours on the latter, depending upon if HBO2 is scheduled to carry an extended "catch-up" marathon of an HBO original series), and up to 20 hours per day—depending on channel format—on its five thematic multiplex channels. Since June 6, 1992, HBO has offered weekly pay television premieres of recent theatrical and original made-for-cable movies on Saturdays at 8:00 p.m. ET/PT. (Event presentations that have followed the movie—such as boxing coverage or concerts—have caused rare variances in the preceding film's start time; if a live event was scheduled, prior to the December 2018 discontinuation of HBO's boxing telecasts, the premiered film would air after the event—in reverse order from the Eastern feed scheduling—on the Pacific Time Zone feed.) From June 1996 until September 2006, the presentations were marketed as the "Saturday Night Guarantee" to denote a promise of "a new movie [premiering] every Saturday night" all 52 weeks of the year. (HBO had highlighted said "guarantee" in promotions for the Saturday premiere night dating to January 1994.) Before settling on having Saturday serve as its anchor premiere night, the scheduling of HBO's prime time film premieres varied between Saturday, Sunday and Wednesday, depending on competition from broadcast fare during the traditional network television season. First-run theatrical films debut on average from ten months to one year after a film's initial theatrical run has concluded, and no more than six months after their DVD or digital VOD download release. COVID-19 pandemic, COVID-19-related Impact of the COVID-19 pandemic on cinema, postponements of newer theatrical releases by its distribution partners caused HBO to reduce the frequency of scheduled theatrical premieres in September 2020; since then, the Saturday 8:00 slot has been occupied by premieres of original specials and documentaries (scheduled at least once per month) and, since late December 2020, airings of older hit movies (mainly films released between 1979 and 2015) distributed under library content deals during gap weeks in the monthly premiere schedule. HBO and sister channel Cinemax (as well as their associated streaming platforms) maintain exclusive licensing agreements to first-run and library film content from the following movie studios and related subsidiaries: * Warner Bros. Pictures, Warner Bros. Pictures Group (since January 1987); ** Subsidiaries: New Line Cinema (since January 2005), Warner Animation Group (since January 2014), DC Films (since May 2017), and Castle Rock Entertainment (since January 2003); ** Library content: Warner Independent Pictures (2003–2008 releases); * 20th Century Studios (exclusive since January 1989 (select titles since November 2021); non-exclusive, 1986–1988 (select titles since November 2021)); ** Subsidiaries: 20th Century Animation (since May 1998), 20th Century Family (since January 2018), Regency Enterprises, New Regency Productions (since January 1995, as an independent studio) and Searchlight Pictures (since January 1995); ** Library content: Fox Atomic (2007–2009 releases), Blue Sky Studios (2003–2020 releases) and Fox 2000 Pictures (1998–2020 releases); * Universal Pictures (exclusive since January 2003; non-exclusive, 1984–1990); ** Subsidiaries: Universal Animation Studios (since January 2007), DreamWorks Animation (co-productions; since January 2011), Working Title Films (since January 2003), Illumination (company), Illumination (since January 2011) and Focus Features (since May 2003); ** Library content: Savoy Pictures (1993–1997 releases) and Gramercy Pictures (1992–2001 and 2015–2016 releases); * Summit Entertainment (since January 2013) ** Library content: Lionsgate, Lions Gate Entertainment (parent company; releases dating to 1997), Grindstone Entertainment Group (releases dating to 2005), Pantelion Films (releases dating to 2010), Mandate Pictures (2001–2013 releases), Artisan Entertainment (1992–2004 releases), Codeblack Films (releases dating to 2005), Mandalay Pictures (releases dating to 1995), Anchor Bay Entertainment (2006–2017 releases), Maple Pictures (2005–2011 releases), Prism Pictures (1984–1996 releases) and Trimark Pictures (1989–2001 releases) HBO also maintains sub-run agreements—covering television and streaming licensing of films that have previously received broadcast or syndicated television airings—for theatrical films distributed by Paramount Pictures (including content from subsidiaries and/or acquired library partners Miramax, Carolco Pictures, Nickelodeon Movies and Republic Pictures, all for films released prior to 2013), Walt Disney Studios Motion Pictures (including content from Walt Disney Pictures (except films co-produced by Pixar), and former subsidiaries Touchstone Pictures, and Hollywood Pictures), Sony Pictures, Sony Pictures Entertainment (including content from subsidiaries/library partners Columbia Pictures, Sony Pictures Classics, Embassy Pictures, ELP Communications, Morgan Creek Entertainment, Screen Gems, Revolution Studios, and former HBO sister company TriStar Pictures, all for films released prior to 2013), and Metro-Goldwyn-Mayer (including content from subsidiaries United Artists, Orion Pictures, and former subsidiaries The Cannon Group, Inc., The Cannon Group, and The Samuel Goldwyn Company). HBO also produces made-for-cable television movies through sister production unit HBO Films, which traces its origins to the 1983 founding of HBO Premiere Films. Originally developed to produce original television movies and miniseries with higher budgets and production values than other telefilms, the film unit's first original movie project was the 1983 biopic ''The Terry Fox Story''. Differing from other direct-to-cable television films, most of HBO's original movies have been helmed by major film actors (such as James Stewart, Michael Douglas, Drew Barrymore, Stanley Tucci, Halle Berry and Elizabeth Taylor). The unit—which would be rechristened HBO Pictures in 1985—expanded beyond its telefilm slate, which was scaled back to focus on independent film production in 1984. The current HBO Films unit was formed in October 1999 through the consolidation of HBO Pictures and HBO NYC Productions (originally created as HBO Showcase in 1986, and following its June 1996 restructuring, had also occasionally produced drama series for the network). Since 1984, HBO Films has also maintained an exclusive licensing agreement with HBO (later expanded to include Cinemax) for theatrical productions produced by the unit and, since HBO became co-owned with the film division through the 1989 Time-Warner merger, distributed through Warner Bros. Entertainment. Films to which HBO maintains traditional telecast and streaming rights will usually also be shown on the Cinemax television and streaming platforms during their licensing agreement period (either after a film title completes its HBO window or transfers between services over certain months during the contractual period). Feature films from the aforementioned studios that maintain joint licensing contracts encompassing both services will typically make their premium television debut on HBO approximately two to three months before their premiere on Cinemax and vice versa.Background
HBO's relationship with Warner Bros. began with a five-year distribution agreement signed in June 1986, encompassing films released between January 1987 and December 1992; the estimated cost of the initial pay-cable rights were between $300 million and $600 million, depending on the overall performance of Warner's films and HBO/Cinemax's respective subscriber counts. Although the Warner deal was initially non-exclusive, a preemptive strategy in the event that its co-owned rivals Showtime and The Movie Channel (which elected not to pick up any spare Warner titles) sought full exclusivity over movie rights, the terms gave Warner an option to require HBO to acquire exclusive rights to titles covered under the remainder of the deal for $60 million per year (in addition to a guaranteed $65-million fee for each year of the contract). As a result of the 1989 Time-Warner merger, HBO and Cinemax hold pay-cable exclusivity over all newer Warner Bros. films for the duration of their joint ownership. 20th Century Fox first signed a non-exclusive deal with HBO in January 1986, covering Fox films released between 1985 and 1988, along with a production co-financing agreement involving HBO original programs; the pact transitioned to an exclusivity arrangement with the 1988 renewal. The first-run film output agreement with Fox was renewed by HBO for ten years on August 15, 2012 (with a provision allowing the studio to release its films through digital platforms such as iTunes and Amazon Prime Video, Amazon Video during the channel's term of license of an acquired film for the first time). While The Walt Disney Company completed its acquisition of 20th Century Fox in March 2019, Disney maintains an output deal with its in-house streaming services Disney+ andFormer first-run contracts
Being the first pay-cable service to go national, for many years, HBO was advantageous in acquiring film licensing rights from major and independent studios; until Showtime, The Movie Channel and other premium channels started beefing up their movie product to compete with HBO in the early 1980s, HBO's dominance in the pay-cable led to complaints from many motion picture companies of the network holding monopoly power in the pay cable industry and a disproportionate advantage in film acquisition negotiations. During the early years of premium cable, the major American movie studios often sold the pay television rights to an individual theatrical film title to multiple "maxi-pay" and "mini-pay" services—often including HBO and later, Cinemax—resulting in frequent same-month scheduling duplication amongst the competing services. From its launch as a regional service, HBO purchased broadcast rights to theatrical movies on a per-title basis. The network pioneered the pay television industry practice, known as a "pre-buy," of buying the pay-cable rights to a movie from its releasing studio before it started filming, in exchange for agreeing to pay a specified share of a film's production costs; this allowed HBO to maintain exclusivity over film output arrangements and to save money allocated for film acquisitions. In June 1976, it signed a four-year exclusive deal with Columbia Pictures for a package of 20 films released between January 1977 and January 1981, in exchange for then-parent company Time, Inc. committing a $5-million production financing investment with Columbia over a period of between 12 and 18 months.Documentaries
HBO maintains an in-house documentary production and distribution unit, HBO Documentary Films, which releases between 10 and 15 documentaries per year (averaging about two premieres per month) for the network and provides limited theatrical distribution of certain films prior to their initial broadcast on HBO's linear television and streaming services. The unit's longtime chief was Sheila Nevins, who initially served as Director of Documentary Programming from 1979 to 1982; upon returning in 1986, she headed HBO's documentary unit under various executive capacities (as Vice President of Documentary Programming, as Senior [later, Executive] Vice President of Original Programming and, beginning in 2004, as President of HBO Documentary Films) and served as executive producer of most of its documentary productions until she left the network in March 2018. Under Nevins, HBO's documentaries have won 35 News and Documentary Emmy Awards, 42 Peabody Awards, and 26 Academy Awards as well as 31 individual Primetime Emmy Awards honored to Nevins. The network's first successful documentary was the six-part 1979 miniseries ''Time Was'', a Dick Cavett-hosted retrospective that took a historical look at an individual decade in the 20th century—from the 1920s up to the 1970s—over the course of each episode. 1981's ''She's Nobody's Baby''—produced in conjunction with ''Ms. (magazine), Ms.'' magazine—traced the evolution of the societal role of American women during the 20th Century; the special earned HBO its first Peabody Award, the first to be won by a pay television service and the first of many HBO documentaries to receive the prestigious award. HBO also produced a series of informational documentaries in partnership with ''Consumer Reports'' starting in 1980, detailing information on subjects encompassing product safety, personal finance and health. One such documentary, ''AIDS: Everything You and Your Family Need to Know..But Were Afraid to Ask'', which aired in 1987 at the height of the AIDS epidemic in the U.S., was hosted by then-Surgeon General of the United States, Surgeon General C. Everett Koop and provided factual information on the HIV-AIDS, AIDS and HIV viruses. In 2006, film director Spike Lee made a two-part four-hour documentary on Hurricane Katrina, ''When the Levees Broke: A Requiem in Four Acts''. Also in 2006, documentary artist Lauren Greenfield directed ''Thin (film), Thin'', a feature-length film about four young women struggling with eating disorders seeking treatment at the Renfrew Clinic in Florida. 2008 saw the U.S. television premiere of ''Baghdad High'', which depicted the lives of four boys attending a high school in the Baghdad, Iraqi capital city over the course of one year, through a video diary filmed by the documentary's principal subjects who were provided cameras to film the project. In November 2008, HBO paid low seven figures for the U.S. television rights to the Amy Rice–Alicia Sams documentary ''By the People: The Election of Barack Obama''. The film—which had a limited theatrical release in New York City and Los Angeles, and aired on HBO in November 2009—covered Obama's 2006 trip to Africa, his presidential primary campaign, the 2008 United States presidential election, 2008 general election and his First inauguration of Barack Obama, first Presidential inauguration. In November 2012, HBO aired the four-part documentary, ''Witness'', which devoted each part to one of four conflict regions—Ciudad Juárez, Juarez, Libya, South Sudan and Rio de Janeiro—as covered by a team of photojournalists based in those regions. On March 28, 2013, the channel premiered the Alexandra Pelosi-directed ''Fall to Grace (documentary), Fall to Grace'', about the infidelity scandal that led to the 2011 resignation of Governor of New Jersey, New Jersey Governor Jim McGreevey and resulted in him coming out as homosexuality, gay. In February 2015, HBO premiered a six-part documentary from Andrew Jarecki, ''The Jinx (miniseries), The Jinx: The Life and Deaths of Robert Durst'', chronicling the mystery surrounding the Robert Durst, New York real estate heir's alleged involvement in the unsolved 1982 disappearance of his wife, Kathie Durst; the 2000 execution-style killing of writer Susan Berman; and the 2001 death and dismemberment of Durst's neighbor, Morris Black. The miniseries gained broader exposure after Durst was arrested on Murder#Degrees of murder, first-degree murder charges in relation to Berman's death on March 14, 2015 (one day prior to the docuseries's finale). The evidence leading to his arrest included an envelope left by Berman after her murder and provided to the filmmakers for analysis by her stepson, Sareb Kaufman, with misspelled Block letters, block letter handwriting matching an anonymous envelope sent to police in December 2000 to alert them to Berman's murder, and a rambling apparent confession by Durst—unaware that the microphone attached to him for his interview with Jarecki was still recording—to the murders of all three victims. HBO has also produced recurring documentary series, among the earliest and most notable being ''America Undercover'', a monthly one-hour series of topical documentaries covering subjects in an un-sensationalized manner. The ''America Undercover'' banner would go on to spawn two regular sub-series: ''Real Sex'' (a late night magazine-formatted series of specials that ran from 1992 to 2009, featuring frank explorations on a variety of mainstream and non-mainstream sexual matters) and ''Autopsy (TV series), Autopsy'' (a series of specials that aired between 1994 and 2008, in which forensic pathologist Dr. Michael Baden provides analysis on criminal, suspicious and health-related death cases). One of ''America Undercover'' most notable specials was 1985's ''Soldiers in Hiding'', focusing on homelessness, homeless veterans of the Vietnam War living in the wilderness, which was the first Academy Award nomination for a cable television service in the Best Documentary category (although HBO has had some of its documentaries enter limited theatrical release to qualify for Oscar nominations in later years). HBO is also noted for its ''Sports of the 20th Century'' documentary brand. One of its most notable documentaries from that series was ''Dare to Dream: The Story of the U.S. Women's Soccer Team, Dare to Dream'', a 2005 film about the U.S. Women's Soccer Team and the roles of Mia Hamm, Kristine Lilly, Brandi Chastain, Joy Fawcett and Julie Foudy in the team's rise to prominence in sports. Through a partnership with Vice Media, the network ran a monthly docuseries, ''Vice (TV series), Vice'', featuring in-depth reports from host/creator/''Vice (magazine), Vice'' magazine co-founder Shane Smith (journalist), Shane Smith and a team of correspondents investigating political and cultural topics and using an immersion journalism, immersionist filmmaking style. Running for six seasons from April 2013 to December 2018, the show won an Emmy Award for "Primetime Emmy Award for Outstanding Hosted Nonfiction Series or Special, Outstanding Informational Series or Special" in 2014. ''Vice'' was cancelled on February 1, 2019, as part of a broader corporate reorganization at Vice Media; a companion daily news show, ''Vice News Tonight'', was cancelled on June 10, 2019, when HBO announced it would be terminating its seven-year partnership with the company. (The ''Vice'' docuseries moved to Showtime and ''Vice News Tonight'' moved to Vice on TV in March 2020.)Specials
Alongside feature-length movies and other types of original programming, HBO has produced original television special, entertainment specials throughout its existence. Five months after its launch, on March 23, 1973, the service aired its first non-sports entertainment special, the Pennsylvania Polka Festival, a three-hour-long music event broadcast from the Allentown Fairgrounds in Allentown, Pennsylvania. The network has cultivated a reputation for its stand-up comedy specials, which have helped raise the profile of established comedians (including George Carlin, Alan King, Rodney Dangerfield, Billy Crystal and Robin Williams) and served as the launchpad for emerging comic stars (such as Dennis Miller, Whoopi Goldberg, Chris Rock, Roseanne Barr, Patton Oswalt, Margaret Cho and Dave Chappelle), many of whom have gone on to television and film careers. HBO premieres between five and seven comedy specials per year on average, usually making their initial broadcast in late Saturday prime time, following its weekly movie premiere presentation. Regular comedy specials on HBO began on December 31, 1975, with the premiere of ''An Evening with Robert Klein'', the first of nine HBO stand-up specials that the comic headlined over 35 years. Positive viewer response to the special led to the creation of ''On Location (TV series), On Location'', a monthly anthology series that presented a stand-up comedian's nightclub performance in its entirety and uncut; it premiered on March 20, 1976, with a performance by David Steinberg. HBO's stand-up comedy offerings would eventually expand with the ''HBO Comedy Hour'', which debuted on August 15, 1987, with ''Martin Mull: Live from North Ridgeville, Ohio, North Ridgeville'', a variety-comedy special headlined by Mull that featured a mix of on-stage and pre-filmed sketches. The ''Comedy Hour'' typically maintained a virtually identical concept as ''On Location'', taking that program's place as HBO's flagship stand-up series and ultimately resulting in ''On Location''s phase-out after a 13-year run, ending with the premiere of ''Billy Crystal: Midnight Train to Moscow'' on October 21, 1989. A spin-off, the ''HBO Comedy Half-Hour'', airing from June 16, 1994 (with the inaugural special ''Chris Rock: Big Ass Jokes'') until January 23, 1998, maintained a short-form format in which the special's featured comedian presented their routine—usually recorded live at The Fillmore in San Francisco—only for 30 minutes. George Carlin headlined the most comedy specials for the network, making 12 appearances between 1977 and 2008; his first, ''George Carlin at USC, On Location: George Carlin at USC'' (aired on September 1, 1977), featured Carlin's first televised performance of his classic routine, "Seven dirty words, The Seven Words You Can Never Say on Television". As other cable channels incorporated comedy specials due to their inexpensive format, HBO began to model its strategy with its comedy specials after its music programming, focusing on a few specials each year featuring popular comedians. (HBO stopped billing its comedy specials under the ''Comedy Hour'' banner after the February 6, 1999, premiere of the Carlin-headlined ''You Are All Diseased''.) The network's library of comedy specials would become part of the initial programming inventories of two comedy-focused basic cable networks started by HBO through Time Inc./Time Warner, The Comedy Channel (United States), The Comedy Channel (launched on November 15, 1989) and its successor, Comedy Central (launched on April 1, 1991, as a consolidation of The Comedy Channel and Viacom-owned Ha! (TV network), Ha!). At irregular intervals between 1986 and 2010, HBO served as the primary broadcaster of ''Comic Relief USA'' fundraising specials to help health and welfare assistance programs focused on Homelessness in the United States, America's homeless population. Developed by Comic Relief founder Bob Zmuda in conjunction with former HBO executive Chris Albrecht, all eleven HBO editions of the fundraisers aired between the aforementioned years (out of the 15 produced by the charity over its 24-year existence) were hosted by Williams, Crystal and Goldberg, featuring performances by stand-up comedians, improvisational comedy, improvisational comics and impressionist (entertainment), impressionists, and appearances by celebrities and politicians as well as documentary segments showing issues affecting the homeless. HBO and other sponsors handled all or most of the incurred costs of the Comic Relief events to ensure that money raised or contributed is distributed to the charity. Concert-based music specials are occasionally produced for the channel, featuring major recording artists performing in front of a live audience. One of HBO's first successful specials was ''The Bette Midler Show, The Fabulous Bette Midler Show'', a stage special featuring Bette Midler, Midler performing music and comedy routines, which debuted on June 19, 1976. It served as the linchpin for the creation of ''Standing Room Only (TV series), Standing Room Only'', a monthly series featuring concerts and various stage "spectaculars" (including among others, burlesque shows, Vaudeville routines, ventriloquism and magic performances) taped live in front of an audience; ''SRO'' premiered on April 17, 1977 (with ''Ann Corio's 'This Was Burlesque as inaugural broadcast). For a time in the early 1980s, HBO produced a concert special almost every other month, featuring major music stars such as Boy George and The Who. After MTV's successful rollout in 1981, the ''Standing Room Only'' series began to produce fewer concerts, eventually ending on May 24, 1987 (with the premiere of the Liza Minnelli concert special ''Liza in London''); HBO's concert telecasts also began to focus more on "world class" music events featuring artists such as Elton John, Whitney Houston, Tina Turner and Barbra Streisand, as well as fundraisers such as Farm Aid. ''Michael Jackson: Live in Bucharest'', recorded on the first leg of his 1992–93 Dangerous World Tour, holds the record as HBO's highest-rated special with 3.7 million viewers (21.4 rating/34 share) watching the October 10, 1992, premiere telecast. The special is also believed to be the largest financial deal for a televised concert performance on television, with estimates from music industry executives indicating that HBO paid around $20 million for the rights. In recent years, concert specials have had an increasingly marginal role among HBO's television specials, limited to an occasional marquee event or the annual induction ceremony of the Rock and Roll Hall of Fame.Sports programming
HBO broadcasts sports-related magazine and documentary series produced by HBO Sports, an in-house production division managed by Warner Bros. Discovery Sports (previously through Time Warner Sports from 1990 to 2018) that also produced selected sports event telecasts for the channel from its November 1972 launch until December 2018. HBO Sports has been headed by several well-known television executives over the years, including its founder Steve Powell (later head of programming at ESPN), Dave Meister (later head of the Tennis Channel), Seth Abraham (later head of MSG (TV network), MSG Network), and Ross Greenburg.Professional and tournament sports
As HBO was being developed, the Time Inc./Sterling Communications partnership elected for a local origination channel operated by Sterling Manhattan Cable Television (which served as the progenitor of the MSG Network) to handle production responsibilities for home game broadcasts involving the New York Knicks and New York Rangers—both based at Madison Square Garden—that would be televised on HBO throughout its initial Mid-Atlantic U.S. service area. (HBO founder Charles Dolan, through Cablevision, would purchase the arena and its headlining sports teams in a $1.075-billion joint bid with the ITT Corporation in August 1994; his son, James L. Dolan, has owned the Knicks and Rangers through The Madison Square Garden Company since 2015, and Madison Square Garden through Madison Square Garden Entertainment by way of the former company's 2020 spin-off of its non-sports entertainment assets.) The contracts related to this arrangement dated to May 1969, when Manhattan Cable Television first signed a one-year, $300,000 contract with Madison Square Garden to broadcast 125 sports events held at the arena, and was extended for five additional years in November 1970. On November 1, 1972, one week before HBO formally launched, Madison Square Garden granted Sterling the rights to televise its sporting events to cable television systems outside New York City. The first game under this arrangement was the New York Rangers-Vancouver Canucks NHL game that launched Home Box Office on November 8, 1972, and served as its inaugural sports broadcast. For the 1974–75 Rangers and Islanders seasons, HBO contracted MSG announcers for play-by-play and color commentating duties; this created a burden on announcers to fill what otherwise would be dead air over the HBO feed of the games, since the service does not accept advertising, during the MSG Network's commercial airtime. National Basketball Association (NBA) and National Hockey League (NHL) coverage expanded with HBO's transition into a national satellite service, covering non-New York-based teams in both leagues (including the NBA's Milwaukee Bucks, Boston Celtics, Portland Trail Blazers, Golden State Warriors and Los Angeles Lakers; and the NHL's Los Angeles Kings) under individual agreements as well as select playoff games. (The NBA and NHL discontinued their HBO telecasts after their respective 1976–77 seasons. In May 1978, the New York Supreme Court ruled then-Islanders and Nets president Roy Boe had breach of contract, breached an exclusive contract with Dolan's successor firm Long Island Cable Communications Development Co. through the HBO agreement and concurring contracts with other New York-area cable systems.) In 1974, the network acquired the rights to broadcast World Football League (WFL) games from the Charlotte Hornets (WFL), New York Stars (later relocated to Charlotte, North Carolina, Charlotte as the Charlotte Hornets midway through the WFL's 1974 World Football League season, inaugural season) and the Philadelphia Bell; 18 WFL games aired on HBO over the course of two seasons until the league abruptly folded midway through the 1975 World Football League season, 1975 season. In March 1973, HBO signed a $1.5-million contract to acquire the regional rights to a selection of American Basketball Association (ABA) games for five years; notably, it carried the 1976 ABA Playoffs, 1976 ABA Finals—the league's last tournament game prior to the completion of its merger with the NBA—a six-game tournament in which the Brooklyn Nets, New York Nets beat the Denver Nuggets four games to two. The merger of the two professional basketball leagues resulted in an early termination of HBO's ABA contract, which was originally set to expire on July 1, 1977, following the conclusion of the 1975–76 season. Through 1977, HBO carried other sporting events originating on the Sterling Manhattan/Manhattan Cable sports channel, including World Hockey Association regular season and playoff games; Eastern College Athletic Conference (ECAC) tournaments (including the ECAC Hockey Men's Ice Hockey Tournament, Men's Ice Hockey Tournament and the ECAC Holiday Festival basketball tournament); World TeamTennis; international high school basketball invitationals; the National Horse Show; harness racing events from Yonkers Raceway & Empire City Casino, Yonkers Raceway; equestrian, roller derby and ice skating events; the Professional Karate Association, World Professional Karate Championships; the Millrose Games track and field invitational; the American Kennel Club, Westchester Kennel Club Dog Show; and Capitol Wrestling Corporation, World Wide Wrestling Federation matches. (The regionalized sports focus was soon copied by other local subscription television services launched during the 1970s and early 1980s, most notably PRISM (TV channel), PRISM, ONTV (pay TV), ONTV and Wometco Home Theater.) NCAA Division I, NCAA Division I college basketball games held at Madison Square Garden and, after becoming a national service, other venues (including the National Invitational Tournament and the Holiday Basketball Festival) were also carried by the network until the 1978–79 season. HBO also provided regional coverage of New York Yankees Major League Baseball games for the 1974 season. New York Independent station (North America), independent station WPIX (now a The CW, CW affiliate) provided microwave signal pickup assistance to HBO for the telecasts; through its right of first refusal on game selection in its local television contract with the team, covering the team's away games, WPIX preempted planned coverage of four Yankees games that HBO was scheduled to carry that season. (The Philadelphia Phillies reportedly rejected an offer for HBO to televise regular season games not shown locally on independent WPHL-TV [now a MyNetworkTV affiliate].) HBO's Yankees telecasts spurred a complaint filed in June 1974 by National Association of Broadcasters Special Committee on Pay TV chairman Willard Walbridge, who alleged they violated antisiphoning rules barring pay television services from carrying live sports televised regularly on broadcast stations within a two-year period. HBO representatives contended that regulatory interference over the game broadcasts was prohibited under the First Amendment of the United States Constitution, First Amendment, and that it offered only weekday games as WPIX held rights to selected Yankees weekend games; it also contended the anti-siphoning rules did not apply as there was not a per-program charge for the broadcasts. In September 1974, citing the games were unavailable on broadcast television, the FCC gave temporary authorization for HBO to carry no more than three of the team's remaining regular season games. (The Yankees telecasts ran only for that season.) From 1973 to 1976, HBO carried Professional Bowlers Association (PBA) HBO Sports Bowling, tournament events; beginning with the Winston-Salem Open on June 10, 1973, the network aired around 25 PBA tournaments, including eight which HBO co-sponsored over those three years. Dick Stockton, Marty Glickman and Spencer Ross served as play-by-play announcers, and Skee Foremsky acted as the color commentator for the bowling telecasts. With the assistance of programming consultation and acquisition firm IMG (company), Trans World International, the expansion into a national service resulted in HBO expanding its sports coverage to include a broader array of events from the United States and Canada, including the North American Soccer League (1968–1984), North American Soccer League (1976–1978), select Amateur Athletic Union tournaments (1976–1981), select LPGA golf tournaments (1976–1978), championship rodeo (1976–1978), the USA Gymnastics National Championships, USGF National Gymnastics Championships (1976–1981), Skate Canada International (1976–1978), the Canadian Football League (1976–1978), non-basketball NCAA tournaments including the NCAA Men's Gymnastics Championships, Men's Gymnastics Championships (1976–1978) and the NCAA Division I Baseball Championship, Division I Baseball Championships (1977–1978). Most of the aforementioned events ceased to be part of HBO's sports offerings in 1978, citing much of its sporting events generally had regional appeal, "don't repeat" and were readily abundant on commercial television.Wimbledon tennis
In 1975 Wimbledon Championships, July 1975, HBO inaugurated regional coverage of the The Championships, Wimbledon, Wimbledon tennis tournament for its Mid-Atlantic U.S. subscribers. (That year saw Arthur Ashe defeat defending champion Jimmy Connors, 6–1, 6–1, 5–7, 6–4, in the 1975 Wimbledon Championships – Men's Singles, Gentlemen's Singles final, becoming the first Black male to win a Wimbledon singles title.) Initially, the HBO telecasts of the tournament mainly consisted of replays culled from other video sources (including the BBC); HBO Sports began to employ an in-house team of commentators starting with the 1978 Wimbledon Championships, 1978 tournament. Throughout its tenure on the channel, Wimbledon coverage on HBO, which was the first to offer weekday tennis coverage on network television, consisted of singles and doubles events from the early rounds of the tournament; Tennis on NBC#Wimbledon coverage, NBC (which had the over-the-air broadcast rights to Wimbledon since 1969 Wimbledon Championships, 1969) maintained rights to the quarterfinal, semi-final and final rounds as well as weekend early-round matches. (Prior to the arrival of Wimbledon, HBO also carried the men's and women's rounds of the U.S. National Indoor Championships from 1972 to 1976, and selected WTA Tour events from 1977 to 1979.) On June 25, 1999, HBO Sports announced it would not renew its share of the Wimbledon television contract after the conclusion of 1999 Wimbledon Championships, that year's tournament, ending its 25-year broadcast relationship with the Grand Slam (tennis), Grand Slam event. Seth Abraham, then-president of HBO Sports parent unit Time Warner Sports, said at the time that the decision was guided by a need to "refresh" its programming slate rather than because of issues with financial terms or stagnant viewership. (At the time of the announcement, HBO paid $8 million annually—under a $40-million deal over five years—to air the tournament.) Although ESPN, Fox Sports Networks, Fox Sports Net and USA Network each expressed interested in obtaining the cable package relinquished by HBO, Time Warner kept that portion of the Wimbledon contract within its corporate umbrella: on January 23, 2000, co-owned subsidiary Turner Broadcasting System and NBC reached a joint three-year, $30 million contract with the All England Lawn Tennis and Croquet Club for the tournament rights. TNT (which would be folded into WarnerMedia Entertainment, alongside HBO, as part of the realignment resulting from AT&T's 2018 acquisition of Time Warner) and CNN/SI (later moved to the also now-defunct CNNfn in 2002, after CNN/SI's shutdown), which would have their broadcasts produced through the Turner Sports, TNT Sports unit, assumed cable rights to the event beginning with the 2000 Wimbledon Championships, 2000 tournament. (Since 2003, the Wimbledon cable rights have been held by ESPN, which assumed full U.S. television exclusivity over the championship in 2012 Wimbledon Championships, 2012.) Professional tennis briefly returned to HBO on March 2, 2009, when it broadcast the inaugural edition of the now-defunct BNP Paribas Showdown as a one-off special presentation.Boxing
HBO's sports coverage was long synonymous with its boxing telecasts, fronted by matches featured on HBO Sports’ longtime flagship series, ''HBO World Championship Boxing''. Its first boxing telecast, on January 22, 1973, was "Joe Frazier vs. George Foreman, The Sunshine Showdown", the world heavyweight championship bout from Kingston, Jamaica in which George Foreman defeated Joe Frazier in two rounds. Outside of high-profile matches held at exotic locales, most of the boxing events shown during HBO's early existence as a regional service were bouts held at Madison Square Garden; once HBO became a national service, boxing coverage began to regularly cover fights held at The Forum (Inglewood, California), The Forum (as part of its television contract with the Los Angeles Lakers and Kings) and other arenas. On September 30, 1975, the "Thrilla in Manila" boxing match between Muhammad Ali and Joe Frazier aired on HBO (under a licensing agreement with television program distributor Video Techniques) and was the first program on the network to be broadcast via satellite. (HBO also provided the first interconnected satellite demonstration broadcast on June 18, 1973, in which a heavyweight championship match between Jimmy Ellis (boxer), Jimmy Ellis and Earnie Shavers was relayed via Anik (satellite), Anik A to a closed-circuit system at the Anaheim Convention Center in Anaheim, California and to a Teleprompter Cable system in San Bernardino, California, San Bernardino.) Boxing telecasts aired on various scheduled nights through 1979, and mainly aired thereafter on Fridays; boxing telecasts moved to Saturdays full-time in 1987. (All boxing events shown on HBO aired on average in two- to three-week intervals.) Through 1979, HBO also carried various Golden Gloves, National Golden Gloves competitions, and from 1978 to 1979, carried the National Collegiate Boxing Association championships. HBO expanded its boxing content to pay-per-view in December 1990, when it created a production arm to distribute and organize marquee boxing matches in conjunction with participating promoters, TVKO (rebranded HBO PPV in 2001 and HBO Boxing Pay-Per-View in 2013); the first TVKO-produced boxing event was the April 19, 1991, Evander Holyfield vs. George Foreman, "Battle of the Ages" bout between Evander Holyfield and George Foreman. (TVKO signed Holyfield away from Showtime, which had been carrying his matches since its ''Showtime Championship Boxing'' telecasts premiered in 1986, under an agreement with promoter Dan Duva during Holyfield's reign as cruiserweight champion.) HBO expanded its boxing slate on February 3, 1996, when ''HBO Boxing After Dark'' (titled ''HBO Late Night Fights'' for its inaugural edition) premiered with title fights involving contenders in the super bantamweight, junior featherweight (Marco Antonio Barrera vs. Kennedy McKinney) and super flyweight, junior bantamweight (Johnny Tapia vs. Giovanni Andrade) classes. The program typically featured fight cards involving well-known contenders (generally those not designated as "championship" or "title" bouts), and up-and-coming boxing talents that had previously been featured mainly on basic cable boxing showcases (such as ESPN's ''Friday Night Fights''). A second franchise extension, ''KO Nation'' (which ran from May 6, 2000, to August 11, 2001), attempted to incorporate hip-hop music performances between matches involving up-and-coming boxers to attract the show's target audience of males 18 to 24 (later broadened to ages 18 to 34) to the sport; former ''Yo! MTV Raps'' VJ (media personality), VJ Ed Lover was the "face" of the show and acted as its ring announcer. (Internal research stated that males aged 18–34 accounted for 3% of boxing viewership, while men 50 and older made up 60% of the sport's audience.) ''KO Nation'' drew low ratings throughout its run, even after it was moved from Saturday afternoons to Saturday late nights in January 2001. HBO Sports then refocused its efforts at attracting younger viewers through ''Boxing After Dark''. To court the sport's Hispanic and Latino fans, the network's boxing franchises expanded to HBO Latino with the January 2003 premiere of ''Oscar De La Hoya Presenta Boxeo De Oro'', a showcase of up-and-coming boxers represented by the De La Hoya-founded Golden Boy Promotions. A second boxing series for HBO Latino, ''Generación Boxeo'', premiered on the multiplex channel in April 2006. On September 27, 2018, HBO announced it would discontinue its boxing telecasts after 45 years, following its last televised match on October 27, marking the end of live sports on the network. (Two additional ''World Championship Boxing''/''Boxing After Dark'' cards would follow that originally scheduled final broadcast, airing respectively on November 24 and December 8, 2018.) HBO's decision to bow out of boxing telecasts was due to factors that included the influx of sports-based streaming services (such as DAZN and ESPN+) and issues with Promoter (entertainment), promoters that hampered its ability to acquire high-profile fight cards, and resulting declining ratings and loss of interest in the sport among HBO's subscribers. Also factoring into the move was HBO parent WarnerMedia's then-recent ownership transfer to AT&T, and the network's efforts to focus around its scripted programming; network executives were of the opinion that "HBO [was] not a sports network." Since then, although it no longer produces sporting event telecasts, HBO Sports has continued to exist as a production unit for the network's sports magazine shows and documentaries.Magazine and documentary series
Since 1977, HBO has offered documentary- and interview-based weekly series focusing on athletes and the world of athletics. On September 22, 1977, HBO premiered the channel's first original weekly series, and its first sports-related documentary and analysis series, ''Inside the NFL'', a program that featured post-game highlights and analysis of the previous week's marquee National Football League games (using footage provided by NFL Films) as well as interviews with players, coaches and team management. The program was one of the first studio shows on cable television to offer weekly NFL game reviews, predating the launches of similar football review shows on ESPN and other sports-centered cable networks. ''Inside the NFL'' would go on to become the network's longest-running program, airing for 30 seasons until it ended its HBO run in February 2008. (After HBO canceled the program, ''Inside the NFL'' was subsequently acquired by Showtime, under arrangement with CBS Sports, formally moving to the rival premium channel in September 2008.) The network would build upon the concept behind ''Inside the NFL'' through the debuts of additional sports talk and documentary programs: the Major League Baseball-focused ''Race for the Pennant'' (1978–1992), ''HBO Sports Magazine'' (1981–1982), ''On the Record with Bob Costas'' (2001–2005) and its revamped iteration ''Costas Now'' (2005–2009), and ''Joe Buck Live'' (2009). Another program built on similar groundwork, ''Real Sports with Bryant Gumbel''—which eventually became the network's flagship sports newsmagazine—premiered on April 2, 1995. The hour-long monthly series (originally airing quarterly until 1999), hosted by veteran television journalist and sportscaster Bryant Gumbel, has regularly received positive reviews for its groundbreaking journalism and typically features four stories centering on societal and athletic issues associated with the sports world, investigative reports, and interviews with famous athletes and other sports figures. , ''Real Sports'' has received 33 Sports Emmy Awards (including 19 for Outstanding Sports Journalism) throughout its run, as well as two Peabody Awards (in 2012 and 2016) and three Alfred I. duPont-Columbia University Awards. Of note, the show's 2004 Sports Emmy win for "Outstanding Sports Journalism" and 2006 duPont–Columbia University Award win for "Outstanding Broadcast Journalism" was for a half-hour hidden camera investigative report—guided by human rights activist Ansar Burney—into slavery and torture in secret desert camps in the United Arab Emirates (UAE), where boys younger than age 5 were trained in camel racing. The segment uncovered a carefully hidden child slavery ring that bought or kidnapping, kidnapped hundreds of young boys in Pakistan and Bangladesh, who were then forced to become camel jockeys in the UAE, and questioned the sincerity of U.S. diplomatic pressure on the UAE, an ally to the United States, to comply with the country's ban on children under age 15 from participating in camel racing. The documentary brought worldwide attention to the plight of child camel jockeys in the Middle East and helped the Ansar Burney Trust convince the governments of Qatar and the UAE to end the use of children in the sport. In 2001, HBO and NFL Films began to jointly produce the documentary series ''Hard Knocks (2001 TV series), Hard Knocks'', which follows an individual National Football League, NFL team each season during training camp and their preparations for the upcoming football season.Branding
The original HBO logo—used from the channel's November 8, 1972, launch until April 30, 1975—consisted of a minimalist marquee (sign), marquee light array surrounding a left-adjusted "Home Box Office" nameplate, rendered in Capitalization, mixed-caps, accompanied by a ticket stub image (the former and latter signifying the channel's initial film and event programming focus). The first iteration of the current HBO wordmark, lettermark, designed by then Time-Life art director Betty E. Brugger, was introduced on March 1, 1975; it consisted of bold, uppercase "HBO" text incorporating a Bullseye (target), bullseye mark—derived from the Tuner (radio)#Television, tuning knobs found on then-current television set and cable converter box models—inside the cylindrical "O". Because of inadvertent consumer impressions of the name appearing as "HEO," as the 1975 design had the "O" obscure the "B"s double-curve, marketing firm Bemis Balkind modified it into the current trimmer form; introduced in April 1980, it shifted the "O"—now attached to the “B”s full double-curve—"an eighth of an inch" rightward, and slightly widened the spacing of the lettering and bullseye mark. (The 1975 and 1980 versions were used concurrently in on-air identifications and certain network promos until the former was fully discontinued in June 1981.) The simplicity of the logo makes it fairly easy to duplicate, of which HBO has taken advantage over the years within its own imaging; a proprietary typeface adapted from ITC Avant Garde (which, like the similar Kabel (typeface), Kabel, had previously been used in some on-air and print marketing dating to 1978) that featured bullseye-like glyphs within the 'D' and 'O' capitals was developed internally in 2008 as a logotype for HBO Sports (including the unit's boxing productions and, by 2012, ''Real Sports with Bryant Gumbel''), the linear HBO high-definition and VOD services, and was later used for the logotype for HBO Go. The logo would become widely recognized through a program opening sequence, often nicknamed "HBO in Space," produced in late 1981 by New York City-based production firm Liberty Studios and used in some capacity from September 20, 1982, to October 31, 1997. (It replaced a series of six film-based animated "HBO Feature Movie" intros used since April 1979, which Canadian pay service Crave (TV network), First Choice Superchannel later reused for its 1984–87 movie intros.) The original 70-second version begins inside an apartment, where a man tunes a television set's converter box and sits down with his wife to watch HBO. (A variant that begins with a dark cloudscape fading into the city sequence replaced the early version in November 1983.) As the camera pans out of the apartment window, a continuous stop motion flight (filmed on a computer-controlled camera) occurs over a custom-built model cityscape and countryside set against a painted twilight cyclorama. After the camera pans skyward at flight's end, a bursting "stargate" effect (made using two die-cut film slides) occurs, unveiling a Chrome plating, chrome-plated, brass HBO logo that flies through a outer space, starfield. As the HBO "space station" rotates toward the "O", ROYGBIV, rainbow-hued light rays (created using a optical fiber, fiber optic lighting rig) encircle that letter's top side—sparkling to reveal its interior wall and a center axis in the bullseye mark area—and streak counter-clockwise inside the "O"s inner wall, fading in a slide displaying the program presentation type in three-dimensional, partially underlined Block letters, block text—usually the "HBO Feature Presentation" card for theatrical movies, though varied title cards set mainly to custom end signatures of the accompanying theme music (including, among others, ''Standing Room Only'', "HBO Premiere Presentation", "HBO Special", ''On Location'' and "HBO Family Showcase") were used for original programs and weekend prime time films—before more light streaks sweep and shine across the text and create a sparkling fadeout. (An abbreviated version—shown during most non-prime-time programming until October 31, 1986, and thereafter for early-prime-time movie telecasts, aside from premieres and most weekend presentations—commenced from the starburst and the flight of the HBO "space station".) Most variants of this sequence—except for the feature presentation, "Saturday Night Movie" and "Sunday Night Movie" versions—were discontinued on November 1, 1986. (In September 1993, the latter two versions were discontinued and the "Feature Presentation" variant was extended to all films aired in early prime time, with the full length version being used for Saturday premieres and Tuesday re-broadcasts.) Variants of the intro are available on YouTube, including one—a previously unaired version including two children sitting with the aforementioned couple—uploaded to HBO's official YouTube channel; the sequence is also used as a movie introduction at the annual HBO Bryant Park Summer Film Festival (held since 1992, near HBO's now-former New York City headquarters), and a seldom-used "World Premiere Presentation" variant was featured in the intro of the 2019 HBO stand-up comedy special ''Dan Soder: Son of a Gary''. The twelve-note musical signature of the sequence's orchestral fanfare—originally composed for Score Productions by Ferdinand Jay Smith III of Jay Advertising, who adapted the theme from the Scherzo movement of Antonín Dvořák's Symphony No. 9 (Dvořák), Ninth Symphony—eventually became the network's sound trademark, audio logo in November 1997, being styled in various arrangements (including French horn, horns, guitar and piano, and sometimes arranged as an abridged nine-note variant) within HBO's programming bumpers and network IDs since then. (An extended pop rock version of the theme, alternately titled "Fantasy," was released as both instrumental and lyrical tracks on Smith's 1985 album "Music Made for Television".) Another well-known HBO program opener, designed by Pacific Data Images in conjunction with the network and commonly nicknamed "Neon Lights", began non-prime-time movie presentations from November 1, 1986, to October 31, 1997. The sequence, set to a synth and electric guitar theme, begins with a rotation shot of a heliotrope HBO logo on a film strip as blue, green and pink light rays penetrate it and four radiating CGI slots; one ray then reaches a field of varied-color spheres that zoom outward to reveal a light purple HBO logo, which is overlaid by a cursive magenta "Movie" script against a black and purple sphere-dotted background. A Computer-generated imagery, CGI feature presentation bumper (designed by Pittard Sullivan) harkening the 1982 sequence was used from November 5, 1999, to April 1, 2011. (The sequence replaced a series of six-second feature presentation bumpers designed by Telezign—also used in some capacity as ID bumpers until November 4, 1999—for an accompanying imaging package introduced on November 1, 1997, which showed the HBO logo in different situations/settings—such as appearing as a fish in water, as a celebrity arriving at a film premiere in a limousine, and as a large neon sign outlining the roof of a skyscraper.) It commenced outside a movie theater facade (displaying the HBO logo and the words "Feature Presentation" on the marquee), leading into a trek across countryside road, snowy mountain cliffside, and desert settings—respectively passing under an Electric power transmission, electrical transmission tower and an above-ground tunnel, and through a Tank truck, tank trailer cylinder shaped in each letter of the HBO lettermark; a metropolitan neighborhood follows, culminating in a flying leap above a bridge between two skyscrapers, and a slower-speed panning shot above an HBO-lettermark-shaped lake outlined by spotlights before a 3D animation of the "Feature Presentation" text forms. (An abbreviated variant that preceded movies aired outside of weekend prime time excerpts the footage following the skyscraper leap.) Another sequence paying homage to the 1982 opening—designed by Imaginary Forces, and accompanied by a Smith-derived theme arranged by Man Made Music—debuted on March 4, 2017. (It replaced a shorter, minimalist intro based around cascading screenshots from theatrical films then in HBO's program library that was introduced in April 2014—one of two brief sequences by Viewpoint Creative used between April 2, 2011, and March 3, 2017, that were modeled on the network's graphical imaging, preceded by a 2011–14 sequence designed by Viewpoint contractor Jesse Vartanian that centered on a letterboxing (filming), 4:1 aurora landscape.) The live-action/CGI sequence, set inside a metropolis within the HBO letterforms, features groups of people (respectively a married couple, a pair of teenage siblings watching via tablet computer, tablet in their bedroom, a family with four children, and a group of adult friends) gathering in their homes to watch an HBO movie; the sequence's second and third living room segments include brief glimpses of the HBO "space station" segment from the 1982 intro. (The full 49-second version is used only for Saturday movie premieres; an eight-second variant—beginning at the reveal of the HBO metropolis letterform—has been used for most film presentations since September 2018. HBO Max has used a four-second variant to open films on its main HBO content portal since it launched in May 2020.) Unlike other pay television networks (including the multiplex channels of sister channel Cinemax), HBO does not feature in-program digital on-screen graphic, on-screen logo bugs on its main feed and multiplex channels; however, until their respective "The Works"-era logos were discontinued in April 2014, channel-specific on-screen bugs were previously shown during promotional breaks between programs on the six thematic HBO multiplex channels.Network slogans
''Source:'' * 1972–1975: "This is HBO, the Home Box Office. Premium Subscription Television from Time-Life." * 1975–1976: "Different and First" * 1976–1978: "The Great Entertainment Alternative" * 1978–1979: "HBO is Something Else"/"The Best Seat in the House" * 1979–1981: "HBO People Don't Miss Out" * 1981–1983: "Great Movies Are Just the Beginning." * 1981–1985: "America's Leading Pay TV Network" * 1983–1985: "There's No Place Like HBO" * May–November 1985: "Make the Magic Shine" (image theme based on "This Is My Night" by Chaka Khan) * 1985–1988: "Nobody Brings It Home Like HBO" * 1988–1991: "The Best Time on TV" (general slogan); "The Best Movies" (promotional slogan for movies) * 1988–1993: "We're Talkin' Serious Comedy Here" (promotional slogan for comedy specials) * 1989–1991: "Simply The Best" ("The Best (song)#Tina Turner, The Best" by Tina Turner was used as the image theme) * 1991–1993: "It Could Only Happen Here" * 1993–1995: "Just You Wait" * 1994–1996: "Comedy: It's an HBO Thing" (promotional slogan for comedy specials) * 1995–1996: "Something Special's On" * 1996–2009: "It's Not TV. It's HBO." * 2006–2009: "Get More" (slogan for the HBO website) * 2009–2011: "It's More Than You Imagined. It's HBO." * 2010–2011: "This is HBO." (only used for IDs) * 2011–2014: "It's HBO." * 2014–2017: "So Original" * 2017–2020: "It's What Connects Us" * 2020–present: "There's More to Discover"International
Since 1991, the Home Box Office, Inc. oversaw the expansion of HBO's service to international markets, establishing three major subsidiaries in Latin America, Europe, and Asia, as well as forming several distribution partnerships to syndicate HBO programs to other broadcast networks, cable channels, and video services on request outside the United States. HBO Latin America was launched in 1991 as a partnership between Warner Bros. and Omnivisión (Ole Distribution, Ole), which was later joined by Sony and Disney. The Brazilian channel was launched in 1994. It is available in Hispanic America, including the Caribbean. Disney and Sony left the shareholding in 2010 and Ole Communications in 2020. HBO Max OTT service is available. HBO Europe was launched in Budapest in 1991 in partnership with Sony, which was joined by Disney in 1996. After its launch in Hungary, it has expanded in several Central Europe, central european and balkan countries such as the Czech Republic in 1994, Poland in 1996, Slovakia in 1997, Romania in 1998, Moldova in 1999, Bulgaria in 2001, Serbia, Montenegro and Bosnia and Herzegovina in 2006, and Northern Macedonia in 2009. It was also available in the Netherlands from 2012 to 2016 through a partnership with the Dutch cable operator Ziggo. In 2010, HBO has bought the shares of Sony and Disney. HBO programs are available as well through the HBO Max OTT service. Furthermore, the programs are available exclusively through HBO Max in Denmark, Finland, Norway, Sweden, Spain, Portugal and the Netherlands. HBO Asia was launched in 1992 in Singapore as a partnership with Singtel and was later joined by Sony and UIP (Universal Pictures, Universal and Paramount Pictures, Paramount). This was followed by enlargement to Thailand and the Philippines in 1993, Taiwan and Indonesia in 1994, Hong Kong and Malaysia in 1995 and Vietnam in 2005. It has also been available in other Southeast Asian countries from 1997 to 2020 such as Brunei, Cambodia, South Korea, Macau, Myanmar, Mongolia, Nepal, Palau, Pope New Guinea and Sri Lanka. HBO South Asia has been a subsidiary of HBO Asia since 2000 broadcasting in Bangladesh, India, Pakistan and the Maldives, which closed in 2020. Singtel left the joint venture, being followed in 2008 by Sony and Universal. The on-demand video program in Southeast and South Asia is still on the old HBO Go platform as of April 2022, while HBO Max being planned for launch in 2023. HBO programs are also distributed through agreements with third parties and are available on premium TV channels of local operators: Fox Showcase in Australia, Be 1 in Belgium, HBO Canada (brand and programming licensed under agreement with Bell Media), Canal + and OCS (TV channel), OCS City in France, Sky Atlantic (Germany) in Germany, Austria and Switzerland, Sky Atlantic (Italy) in Italy, Sky Atlantic in the United Kingdom and Ireland, SoHo (TV channel), SoHo in New Zealand, M-Net , M-Net Binge in Sub-Saharan Africa and OSN , OSN First Series in the Middle East and North Africa. Apart from TV channels, the programs can also be watched on the OTT platforms of the operators. In Japan it is exclusively available on U-Next video on demand service.References
Notes
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