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H-E-B Grocery Company, LP, is an American
privately held A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
chain based in
San Antonio, Texas San Antonio ( ; Spanish for "Anthony of Padua, Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the List of Texas metropolitan areas, third-largest metropolitan area in Texa ...
, with more than 435 stores throughout
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
and
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
. The company also operates Central Market, an upscale organic and fine foods retailer. As of 2022, the company had a total revenue of 38.9 billion. H-E-B ranked number 6 on ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' 2022 list of "America's Largest Private Companies". The company also ranked number 3 on Forbes' 2024 list of "Customer Experience All-Stars." H-E-B was named Retailer of the Year in 2010 by ''Progressive Grocer''. Supermarket News ranks H-E-B 13th on the list of "Top 75 North American Food Retailers" by sales. Based on 2019 revenues, H-E-B is the 19th-largest
retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...
in the United States. It donates 5% of pretax profits to charity. The official mascot of H-E-B is named H-E-Buddy, an anthropomorphic brown grocery bag, with multiple grocery items emerging from the top.


History

The company was founded on November 26, 1905, when Florence Butt opened the C.C. Butt Grocery Store on the ground floor of her family home in
Kerrville, Texas Kerrville is a city in Texas, and the county seat of Kerr County, Texas, United States. The population of Kerrville was 24,278 at the 2020 census. Kerrville is named after James Kerr, a major in the Texas Revolution, and friend of settler-fo ...
. In 1919, Howard Edward Butt, Florence's youngest son, took over the store upon his return from World War I. Shortly after becoming owner of his mother's small store, Howard tried four expansions into Central Texas, including one in Junction, all of which failed. Finally, in 1927, Howard launched a successful second store in
Del Rio, Texas Del Rio (in Spanish language, Spanish, ''Del Río'', "from the river") is a city in and the county seat of Val Verde County, Texas, Val Verde County in southwestern Texas, United States. As of 2020 United States census, 2020, Del Rio had a popul ...
, followed by the purchase of three grocery stores in the
Lower Rio Grande Valley Lower Rio Grande Valley (), often referred to as the Rio Grande Valley (RGV) of South Texas, is a region located in the southernmost part of Texas, along the northern bank of the Rio Grande. It is also known locally as the Valley or the 956 (the ...
. The initials of Howard E. Butt became the name of the store.
Charles Charles is a masculine given name predominantly found in English language, English and French language, French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic, Proto-Germanic name (in runic alphabet) or ''* ...
, the younger son of Howard E. Butt, became president of H-E-B in 1971. As of 2019, Charles Butt is
chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...
and
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
of H-E-B, having grown the business from annual sales of $250 million in 1971 to $13 billion in 2006. In 2010, Craig Boyan was named H-E-B's
president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...
and COO. By 2018, Martin Otto, the former CFO and chief merchant, had become the COO. In 2011, the company was #12 on Forbes's list of "America's Largest Private Companies". H-E-B is the largest privately held company and largest private employer in Texas. H-E-B acquired Favor Delivery as a wholly-owned subsidiary in February 2018. The details of the merger were not disclosed. In 2019, H-E-B invested millions of dollars to replace cashier stations with self-checkout kiosks or smartphone apps, following the trend of national supermarkets (such as
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
and
Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...
) towards self-checkout technology.


Operations

Headquartered in
downtown San Antonio Downtown San Antonio is the central business district of San Antonio, Texas, and the urban core of Greater San Antonio, a metropolitan area with nearly 2.5 million people. Downtown San Antonio is encircled by Texas State Highway Loop 1604, 16 ...
, H-E-B operates more than 300 stores in over 150 communities across Texas. As of late 2010, its operations serve approximately "55-plus" percent of the Texas market, with primary Texas markets including the Corpus Christi,
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
,
Austin Austin refers to: Common meanings * Austin, Texas, United States, a city * Austin (given name), a list of people and fictional characters * Austin (surname), a list of people and fictional characters * Austin Motor Company, a British car manufac ...
, Laredo and
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
metro areas. The company does business in five different retail formats: general H-E-B stores, Central Market, H-E-B Plus, Mi Tienda, and Joe V's Smart Shop. In 2010, the company announced plans to build 19 new stores in Texas. H-E-B opened its first store outside of Texas in 1996, a H-E-B Pantry store in
Lake Charles, Louisiana Lake Charles is the List of municipalities in Louisiana, fifth-most populous city in the U.S. state of Louisiana, and the county seat, parish seat of Calcasieu Parish, Louisiana, Calcasieu Parish, located on Lake Charles (Louisiana), Lake Char ...
, though the expansion was short-lived and ultimately failed. The H-E-B Pantry store format was discontinued in 2000, and the company closed its sole
Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
store in 2003. In 2010, H-E-B offered consumers the opportunity to vote on possible designs for new stores as they expanded into new communities. The company operates several manufacturing facilities in Texas, including one of the largest milk- and bread-processing plants in the Southwest. H-E-B produces many of their own-brand products, including milk,
ice cream Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
,
bread Bread is a baked food product made from water, flour, and often yeast. It is a staple food across the world, particularly in Europe and the Middle East. Throughout recorded history and around the world, it has been an important part of many cu ...
, snacks, and ready-cooked meats and meals. These and other private-label products are sold under various brands, including "Central Market Naturals", "Central Market Organics", "H-E-B", "H-E-Buddy", "Hill Country Fare", "H-E-B Creamy Creations" ice cream, "H-E-B Mootopia" milk, and "H-E-B Fully Cooked". Several stores include multiple-tenant operations through third-party lease arrangements. Many stores include a bank operation, cellular kiosk, and multiple nationally recognized tenants. The ''Austin Business Journal'' rated H-E-B as the largest private-sector employer in the region in 2017. In 2019, the company announced plans to build a technology center at its headquarters.


Central Market

In 1994, H-E-B introduced its Central Market concept in
Austin Austin refers to: Common meanings * Austin, Texas, United States, a city * Austin (given name), a list of people and fictional characters * Austin (surname), a list of people and fictional characters * Austin Motor Company, a British car manufac ...
. Based in San Antonio, Central Market offers an organic and international food selection, including a European-style bakery and extensive wine and beer selections. The chain is now composed of 10 stores – three in
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, two in Austin, and one each in
Fort Worth Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...
,
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
, Plano,
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
, and Southlake. H-E-B operates four different formats of stores that introduce general merchandise and elements of the "market" concept, though they are unrelated to Central Market's mainline stores: The Woodlands Market in The Woodlands in Montgomery County, Kingwood Market in the Kingwood section of Houston, and the Austin-Escarpment store in South Austin. H-E-B's Alon Market opened in San Antonio on October 17, 2008. In July 2015, the Market concept was expanded as a new Spring Creek Market was opened in southern Montgomery County in
Spring, Texas Spring is a census-designated place (CDP) within the extraterritorial jurisdiction of Houston in Harris County, Texas, Harris County, Texas, United States, part of the metropolitan area. The population was 62,559 at the 2020 United States cens ...
, on Rayford Road.


H-E-B Plus!

In 2004, the company launched three (in
Austin Austin refers to: Common meanings * Austin, Texas, United States, a city * Austin (given name), a list of people and fictional characters * Austin (surname), a list of people and fictional characters * Austin Motor Company, a British car manufac ...
, Corpus Christi, and
Waco Waco ( ) is a city in and the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and I-35, halfway between Dallas and Austin. The city had a U.S. census estimated 2024 population of 146,608, making i ...
) H-E-B Plus! stores with an expanded focus on nonfood categories, such as entertainment and other general merchandise. The company added three additional locations in 2005 (Corpus Christi,
Round Rock Round Rock is a city in Williamson County, Texas, Williamson and Travis County, Texas, United States, part of the Greater Austin metropolitan area. Its population is 119,468 according to the 2020 United States Census, 2020 census. The city stra ...
, and
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
). The stores offered several new departments, including Do-It-Yourself and Texas Backyard, and greatly expanded product categories in baby, card and party, cosmetics, entertainment, housewares, and toys. Several other locations were later added, including stores in
Flour Bluff Flour Bluff is a specified area of the city of Corpus Christi, Texas. It is located on Encinal peninsula bordered by Corpus Christi Bay on the north, Oso Bay on the west, the Laguna Madre on the east and the King Ranch to the south. South Padr ...
, Corpus Christi, Brownsville, Burleson, Bastrop, Beaumont, Belton,
Boerne Boerne ( ) is a city in and the county seat of Kendall County, Texas, United States, in the Texas Hill Country. Boerne is known for its German Texan, German-Texan history, named in honor of German author and satirist Ludwig Börne by the German Fo ...
, Katy, Killeen,
Victoria Victoria most commonly refers to: * Queen Victoria (1819–1901), Queen of the United Kingdom and Empress of India * Victoria (state), a state of Australia * Victoria, British Columbia, Canada, a provincial capital * Victoria, Seychelles, the capi ...
,
Waxahachie Waxahachie ( ) is a city in and the county seat of Ellis County, Texas, United States. Its population was 41,140 in 2020. The city was founded in 1850, and incorporated in 1871. Much of the employment is provided by a number of industries and by ...
, New Braunfels, Kyle, Laredo,
Leander Leander is one of the protagonists in the story of Hero and Leander in Greek mythology. Leander may also refer to: People * Leander (given name) * Leander (surname) Places * Leander, Kentucky, United States, an unincorporated community * L ...
,
Mission Mission (from Latin 'the act of sending out'), Missions or The Mission may refer to: Geography Australia *Mission River (Queensland) Canada *Mission, British Columbia, a district municipality * Mission, Calgary, Alberta, a neighbourhood * ...
, Rio Grande City,
San Juan San Juan, Spanish for Saint John (disambiguation), Saint John, most commonly refers to: * San Juan, Puerto Rico * San Juan, Argentina * San Juan, Metro Manila, a highly urbanized city in the Philippines San Juan may also refer to: Places Arge ...
,
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
, Pearland, Copperas Cove and Hutto.


Mi Tienda

In 2006, H-E-B opened Mi Tienda in
South Houston South Houston is a city in the U.S. state of Texas, within Greater Houston, Houston–The Woodlands–Sugar Land metropolitan area and Harris County, Texas, Harris County. The population was 16,153 at the 2020 United States census, 2020 cens ...
(adjacent to
Pasadena Pasadena ( ) is a city in Los Angeles County, California, United States, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial d ...
) in
greater Houston Greater Houston, designated by the Office of Management and Budget, United States Office of Management and Budget as Houston–Pasadena–The Woodlands, is the List of metropolitan statistical areas, fifth-most populous metropolitan statistical ...
– a Latino-themed store. Another Mi Tienda opened in north Houston in 2011; it is twice the size of the original location, and has of space. This second location is off of Little York and
Interstate 69 Interstate 69 (I-69) is an Interstate Highway in the United States currently consisting of eight unconnected segments. The longest segment runs from Evansville, Indiana, northeast to the Canadian border in Port Huron, Michigan, and includ ...
/
U.S. Route 59 U.S. Route 59 (US 59) is a north–south U.S. highway (though it was signed east–west in parts of Texas). A latecomer to the U.S. Highway System, US 59 is now a border-to-border route, part of the NAFTA Corridor Highway System. It par ...
. Mi Tienda, which means "my store" in Spanish, sells Mexican baked goods: a
tortilleria A tortilleria, or tortilla bakery is a shop that produces and sells freshly made tortillas. Tortillerias are native to Mexico and Central America, and some are being established in some areas of the United States. Tortillerias usually sell corn t ...
, where employees make tortillas, and a carniceria providing marinated cuts of chicken, beef, and pork. In addition, Mi Tienda also houses the Cocina restaurant, which serves Mexican food and drinks.


Joe V's Smart Shop

In 2010, H-E-B opened 'Joe V's Smart Shop', a low-cost grocery chain featuring discounted items. As of June 2024, 10 stores are in Houston and one is in Dallas. A twelfth location is planned to open in Dallas in 2025. Store size is typically 55,000 square feet, and each location employs about 150 employees, who are eligible to receive the pay and benefits available to employees across H-E-B brand stores. The brand's name, Joe V's, is based on a company executive, Joe Villareal, who was the driving force behind the brand.


True Texas BBQ

True Texas BBQ is a barbecue restaurant chain located inside select H‑E‑B stores.


Mexico

H-E-B opened its first Mexican store in 1997 in
Monterrey Monterrey (, , abbreviated as MtY) is the capital and largest city of the northeastern Mexican state of Nuevo León. It is the ninth-largest city and the second largest metropolitan area, after Greater Mexico City. Located at the foothills of th ...
. It has more than 50 locations in Mexico. H-E-B crossed the $1 billion annual sales mark in Mexico in 2012.


Litigation

In the mid-1980s, local grocery chains Handy Andy and Centeno joined a lawsuit against H-E-B citing unfair pricing practices. H-E-B eventually settled the suit out of court with Centeno in 1998 for $6.5 million and with Handy Andy for an undisclosed settlement amount. H-E-B has paid $12 million to settle a whistleblower lawsuit accusing the San Antonio-based grocery chain of Medicaid fraud. Since at least 2006, according to the suit, H-E-B allegedly submitted to Texas Medicaid inflated prices on thousands of claims for prescriptions it filled so the company could obtain higher reimbursements than allowed.


Charitable activity

The company gives 5% of annual pretax earnings to causes in the areas in which it operates, including education and food banks. The Excellence in Education Awards is an annual charitable program maintained by H-E-B since 2000, in which teachers, administrators, and schools in Texas are recognized, with awards totaling $500,000 in contributions in 2009. H-E-B coordinated donations to relief efforts in the wake of a fertilizer plant fire and explosion in West, Texas. The company donated $50,000 to the
American Red Cross The American National Red Cross is a Nonprofit organization, nonprofit Humanitarianism, humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. Clara Barton founded ...
and launched a checkstand campaign benefiting the organization to get the community involved in the relief effort. The company said in a news release 100% of the donations from the campaign will support the American Red Cross's disaster relief efforts. H-E-B also activated its emergency response units, sending the H-E-B Eddie Garcia Mobile Kitchen and water tanker to West, including donations of meals and water to the victims and first responders. In the aftermath of
Hurricane Harvey Hurricane Harvey was a devastating tropical cyclone that made landfall in Texas and Louisiana in August 2017, causing catastrophic flooding and more than 100 deaths. It is tied with 2005's Hurricane Katrina as the costliest tropical cy ...
in 2017, H-E-B donated $100,000 toward relief efforts. Its campaign drive for customer contributions totaled $1,000,000. In addition, H-E-B's Mobile Kitchen and Disaster Relief Units distributed 10,000 hot meals to volunteers and victims in the affected areas in Texas. In 2021, during
Texas power crisis Texas ( , ; or ) is the most populous state in the South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and has an international border wit ...
due to severe snow storms, H-E-B helped supply people with food, water, and heat. After the
Robb Elementary School shooting The Uvalde school shooting was a mass shooting on May 24, 2022, at Robb Elementary School in Uvalde, Texas, United States, where 18-year-old Salvador Ramos, a former student at the school, fatally shot 19 students and 2 teachers, while inju ...
in
Uvalde, Texas Uvalde ( ) is a city in and the county seat of Uvalde County, Texas, United States. The population was 15,217 at the 2020 census, down from 15,751 in 2010. It is the principal city in the Uvalde, Texas Micropolitan Statistical Area. Uvalde is ...
, on May 24, 2022, in which 19 children and two teachers were killed, H-E-B and the Butt family donated $10 million toward building a new school as founding donors. Initial participants joining the family included Texas architectural firm Huckabee and Texas general contractor Joeris General Contractors.


References


External links

*
H-E-B
at
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

Charles Butt & family profile
on ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' *
Charles Butt
on ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' 2004 List of World's Richest People * {{Authority control 1905 establishments in Texas American companies established in 1905 Butt family Companies based in San Antonio Privately held companies based in Texas Retail companies established in 1905 Supermarkets of the United States Family-owned companies of the United States Supermarkets based in Texas