Gustav Jahoda, FBA, FRSE (11 October 1920 – 12 December 2016) was an Austrian psychologist and writer. He was educated in

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

, then subsequently in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

and

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. He studied sociology and psychology at

London University The University of London (UoL; abbreviated as Lond or more rarely Londin in post-nominals) is a federal public research university located in London, England, United Kingdom. The university was established by royal charter in 1836 as a degree- ...

before obtaining a lectureship in social psychology at the

University of Manchester , mottoeng = Knowledge, Wisdom, Humanity , established = 2004 – University of Manchester Predecessor institutions: 1956 – UMIST (as university college; university 1994) 1904 – Victoria University of Manchester 1880 – Victoria Univ ...

. In 1952 he took up a post at the University College of the Gold Coast (now Ghana) in the Department of Sociology, where he carried out pioneering research into cross-cultural psychology. In 1963, Gustav Jahoda was invited to set up a new psychology department in the

University of Strathclyde The University of Strathclyde ( gd, Oilthigh Shrath Chluaidh) is a public research university located in Glasgow, Scotland. Founded in 1796 as the Andersonian Institute, it is Glasgow's second-oldest university, having received its royal chart ...

, although he continued to make field trips to West Africa. He retired in 1985. He published works on cross-cultural psychology, socio-cognitive development and history of the social sciences. He also published more than 200 articles. Jahoda was elected fellow of the

British Academy The British Academy is the United Kingdom's national academy for the humanities and the social sciences. It was established in 1902 and received its royal charter in the same year. It is now a fellowship of more than 1,000 leading scholars spa ...

in 1988 and fellow of the Royal Society of Edinburgh in 1993.

Publications

*''A History of Social Psychology: From the Eighteenth-Century Enlightenment to the Second World War'' (2007) *''Images of Savages: Ancient Roots of Modern Prejudice in Western Culture'' (1999) *''Crossroads Between Culture and Mind: Continuities and Change in Theories of Human Nature'' (1993) *''Psychology and Anthropology: A Psychological Perspective'' (1982) *''The Psychology of Superstition'' (1970) *''White Man: A Study of the Attitudes of Africans to Europeans in Ghana before Independence'' (1961)

References

{{DEFAULTSORT:Jahoda, Gustav 1920 births 2016 deaths Alumni of the University of London Anomalistic psychology Austrian psychologists Cross-cultural psychology Critics of parapsychology Academics of the University of Strathclyde Fellows of the British Academy Fellows of the Royal Society of Edinburgh Austrian expatriates in France Austrian emigrants to the United Kingdom