"Growl" ( ko, 으르렁 ''Eureureong''; ''Páoxiào'') is a song recorded by South Korean–Chinese boy band

Exo Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai ...

, released on August 5, 2013, for the repackaged edition of their first studio album ''

Growl Growling is a low, guttural vocalization produced by predatory animals; producing ''growls''. Growling or growl may also refer to: Sounds * Death growl, the dominant singing style in death metal music * Stomach growl, or borborygmus, noise prod ...

''. It was released in both

Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...

and

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of ...

versions by their label

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

. The song is known as Exo's breakthrough single, with over two million downloads in South Korea.

Release and promotion

Composed by

Hyuk Shin Hyuk Shin (Hangul: 신혁; born June 5, 1985) is a South Korean record producer and singer-songwriter. His team, A-Rex, created the song "One Less Lonely Girl" for Justin Bieber in 2009. He has worked with many major artists in K-pop, including ...

, DK, Jordan Kyle, John Major and Jarah Gibson, "Growl" is described as a

dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...

song with

contemporary R&B Contemporary R&B (or simply R&B) is a popular music genre that combines rhythm and blues with elements of pop, soul, funk, hip hop, and electronic music. The genre features a distinctive record production style, drum machine-backed rhythm ...

and

funk Funk is a music genre that originated in African American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African Americans in the m ...

influences. After its release was announced, a video filming the group practicing the song's choreography was leaked online on July 27. Exo began performing the song on South Korean music TV shows on August 1 before it was officially released together with the album on August 5, 2013. They also performed the song on several Chinese TV shows. The song was performed during the closing ceremony for the 2018 Winter Olympics in

Pyeongchang Pyeongchang (; in full, ''Pyeongchang-gun'' ; ) is a county in the province of Gangwon-do, South Korea, located in the Taebaek Mountains region. It is home to several Buddhist temples, including Woljeongsa. It is about east southeast of Seou ...

, along with their 2017 song "Power".

Music videos

The Korean and Chinese music videos for "Growl" were released on August 1, 2013, four days ahead of the song itself. They exclusively feature Exo's performance of the song at a dimly lit warehouse and utilized the one shot style, appearing to have been filmed in a single

take A take is a single continuous recorded performance. The term is used in film and music to denote and track the stages of production. Film In cinematography, a take refers to each filmed "version" of a particular shot or "setup". Takes of each s ...

. Another set of music videos for the song, filmed at a different location, were released on August 20, 2013. On May 29, 2019, the Korean music video surpassed 200 million views on YouTube, becoming their fourth music video to do so.

Reception

Music charts

"Growl" reached number 2 on South Korea's

Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...

, as well as number 3 on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

Korea K-Pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by '' Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multi ...

and

World Digital Songs The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by '' Billboard'' magazine. Established in 2010—with the issue dated January 23—as one of 21 genre-specific ...

charts. ''

'' listed "Growl" as the fifth best-selling K-pop song in America during 2013. The song also won first place 14 times in total on South Korean music TV shows. Describing it as "the crown jewel in EXO's fantastic 2013", ''Billboard'' picked "Growl" as the best K-pop song of 2013. It was named Song of the Year at the 2013 Melon Music Awards and

KBS Song Festival The ''KBS Song Festival'' () is an annual South Korean music show that airs on the Korean Broadcasting System (KBS) at the end of every year. It first aired in 1965 as an awards show, but KBS discontinued the awards ceremony in 2006. It has co ...

. The song is Exo's best-selling single to date, having accumulated over two million downloads.

Public reception

In July 2017, defectors from North Korea stated Exo has some popularity in North Korea, although people have to listen to them in secret and don't know what the members look like, and Growl in particular is used as a confession song amongst youth to confess to one's crush due to the lyrics.

Accolades

Charts

Weekly charts

Year-end charts

Sales

References

External links

* * {{authority control Exo songs 2013 songs 2013 singles Korean-language songs Mandarin-language songs SM Entertainment singles Songs written by Jordan Kyle