Gregory Leland Ulmer (born December 23, 1944) is a professor in the Department of English at the

University of Florida The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...

( Gainesville) and a professor of Electronic Languages and Cybermedia at the

European Graduate School The European Graduate School (EGS) is a private graduate school that operates in two locations: Saas-Fee, Switzerland, and Valletta, Malta. History It was founded in 1994 in Saas-Fee, Switzerland by the Swiss scientist, artist, and therapist, Pao ...

Saas-Fee Saas-Fee () is the main village in the Saastal, or the Saas Valley, and is a municipality in the district of Visp in the canton of Valais in Switzerland. The village is situated on a high mountain plateau at 1,800 meters (5,900 feet), surrounded ...

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

Career

From 1972 to 1977 Ulmer worked as an assistant professor in the Humanities Department of the University of Florida and became the Acting Chair of the department in 1979. He received tenure in 1977, and he became the co-director of the Institute for European & Comparative Studies (1987–1990), and the director of the film studies program (1986–1989). Many of Ulmer's theories grow out of his home-spun "puncepts" like textshop, choragraphy, applied

grammatology In modern usage, the term grammatology refers to the scientific study of writing systems or scripts.Gelb, Ignace. 1952. ''A Study of Writing''. Chicago: University of Chicago Press This usage was first elucidated in English by linguist Ignace Ge ...

, mystory, heuretics, and post(e)-pedagogy. His explorations into what he refers to as an "anticipatory consciousness" designed to utilize the force of intuition as a way to invent emergent forms of knowledge, are methodologically remixed by Ulmerian disciples all over the world. One such project to grow out of Ulmer's magical mystery tour is ''Illogic of Sense: The Gregory L. Ulmer Remix'',Darren Tofts and Lisa Gye, eds.
Illogic of Sense: The Gregory L. Ulmer Remix
(Boulder, CO: Alt X Press, 2007). an

e-book An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Alt ...

publication that highlights how Ulmer's seminal work has been central to contemporary thinking on the future of writing and new forms of hybridized "

digital rhetoric Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms —including but not limited to text, images, videos, and software. Due to the incr ...

." Published by the Alt-X Press, which was founded by Ulmer's former student turned artist and writer

Mark Amerika Mark Amerika (born 1960, Miami, Florida) is an American artist, theorist, novelist and professor of Art and Art History at the University of Colorado. He is a graduate of the Literary Arts program at Brown University, where he received his MFA in ...

, the ebook is said to have finally fulfilled the long-promised potential of online publishing to use stimulating visual arrangement, media hybridization, and typographical ingenuity to blur the distinction between publication, exhibition, and design performance, which further brings to mind Ulmer's own self-consciously titled book " Internet Invention."

Academic interests

Ulmer's work focuses on

hypertext Hypertext is E-text, text displayed on a computer display or other electronic devices with references (hyperlinks) to other text that the reader can immediately access. Hypertext documents are interconnected by hyperlinks, which are typi ...

electracy Electracy is a theory by Gregory Ulmer that describes the skills necessary to exploit the full communicative potential of a new electronic media such as multimedia, hypermedia, social software, and virtual worlds. According to Ulmer, electracy "i ...

and cyberlanguage and is frequently associated with "emerAgency," "choragraphy," "mystoriography," heuretics, and concept avatar. Following his motto (from the Japanese poet

Matsuo Bashō born then was the most famous poet of the Edo period in Japan. During his lifetime, Bashō was recognized for his works in the collaborative '' haikai no renga'' form; today, after centuries of commentary, he is recognized as the greatest ma ...

) "not to follow in the footsteps of the masters, but to seek what they sought," Ulmer developed a mode for research and pedagogy that does for electracy what the argumentative essay (paper) does for literacy. He is the author of several books: ''Illogic of Sense: The Gregory Ulmer Remix''; ''Applied Grammatology: Post(e)-Pedagogy from Jacques Derrida to Joseph Beuys''; ''Teletheory: Grammatology in the Age of Video''; ''Heuretics: The Logic of Invention''; ''Internet Invention: From Literacy to Electracy''; and ''Electronic Monuments.'' . He has also published numerous articles and maintains a personal website and blog
Heuretics

References

External links

Gregory Ulmer
at the

. Biography, bibliography, articles and web resources.
Gregory Ulmer
at the

. Biography and publications. * Darren Tofts and Lisa Gye (eds.)
Illogic of Sense: The Gregory L. Ulmer Remix
(Boulder, CO: Alt X Press, 2007). {{DEFAULTSORT:Ulmer, Gregory 1944 births Living people American academics of English literature American literary theorists University of Florida faculty Academic staff of European Graduate School

Career

Academic interests

See also

References

External links