Greatest Hits Radio South Yorkshire was a local

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

serving South Yorkshire and the North Midlands. The station was folded into Greatest Hits Radio Yorkshire, as part of a rebrand, on 1 September 2020.

Technical

The station broadcast on three separate frequencies, 990 kHz in

Doncaster Doncaster (, ) is a city in South Yorkshire, England. Named after the River Don, it is the administrative centre of the larger City of Doncaster. It is the second largest settlement in South Yorkshire after Sheffield. Doncaster is situated in ...

, 1305 kHz in Barnsley and 1548 kHz in

Sheffield Sheffield is a city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire a ...

History

The station was created when Radio Hallam split its FM and medium wave frequencies to provide two different services. The AM station became "

Classic Gold Classic Gold was a network of three "Gold" music formatted stations which broadcast on AM in Bradford, Hull and Sheffield. They were the sister stations of Pennine Radio, Viking Radio and Radio Hallam respectively and they were part of the Yo ...

", then "Classic Gold Radio", "Great Yorkshire Gold" and "Great Yorkshire Radio". The original incarnation was owned by

The Yorkshire Radio Network The Yorkshire Radio Network was a group of three radio stations which shared programmes in the evening and at weekends. YRN was made-up of Pennine Radio in Bradford, Viking Radio in Hull and Radio Hallam in Sheffield. History YRN was based ...

who were then taken over by Metro Radio group before being bought by EMAP in 1996. At the start of 1997, Emap decided to scrap the regional Classic Gold station and replaced it with local stations under the brandname of ''Magic'', with a new format of

Hot Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

music. Magic AM launched at 8 am on 12 February 1997. In December 2001, EMAP decided that it was more economical for the Magic AM to share off-peak programmes in line with the other 7 Magic stations in northern England. Stations began networking 10 am-2 pm from Magic 1152 in

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

, and 7 pm-6 am from the London station Magic 105.4 providing the programmes – during these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour. In January 2003 after a sharp decline in listening, the station ceased networking with the

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

station,

Magic 105.4 Magic Radio is a British digital radio station owned and operated by Bauer. The station is available on 105.4 FM in London and across the UK on Digital Radio, on the Magic Radio app, television and online. It had previously been a part of a ...

, and a regional northern network was created with

Magic 1152 Greatest Hits Radio North East is a local radio station serving North East England, as part of Bauer’s Greatest Hits Radio network. History Great North Radio (also known as G.N.R) was formed in March 1989 using the AM frequencies of Me ...

at the hub at the weekend and the Newcastle station of the same name during the week. During networked hours, local

adverts Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

are aired, as well as a local

news News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. N ...

summary on the hour. From July 2006, more networking was introduced across the northern Magic stations, meaning only the breakfast show would be produced locally. However the decision was taken in April 2013 to network this show across the other Yorkshire-based Magic stations and the Leeds-based programme replaced the locally produced show. The regional breakfast show was axed in December 2014. On 5 January 2015, Magic AM was rebranded as Hallam 2 as part of a revamp of the Bauer network and is entirely networked with the other Bauer AM stations in the North although local news, weather and travel continue to be broadcast as opt-outs during the day. On 7 January 2019, Hallam 2 rebranded as Greatest Hits South Yorkshire.Bauer Media to launch Greatest Hits Radio network
Radio Today, 15 November 2018

References

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External links

Transmitter Information
Bauer Radio Radio stations in Yorkshire Mass media in Sheffield Radio stations established in 1989 Greatest Hits Radio