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Google Reader was an RSS/Atom
feed aggregator Feed or The Feed may refer to: Animal foodstuffs * Animal feed, food given to domestic animals in the course of animal husbandry ** Fodder, foodstuffs manufactured for animal consumption ** Forage, foodstuffs that animals gather themselves, su ...
operated by
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronic ...
. It was created in early 2005 by Google engineer
Chris Wetherell Chris Wetherell is a software developer and musician from the US best known as the founder of Google Reader and as an influential "ex-Googler" since his departure from the company. Software engineer While working at Google in 2005 as a Senior So ...
and launched on October 7, 2005, through
Google Labs Google Labs was an incubator created by Google to test and publicly demonstrate new projects. It was online from early 2002 to mid-2011. Google described Google Labs as "a playground where our more adventurous users can play around with prototyp ...
. Google Reader grew in popularity to support a number of programs which used it as a platform for serving news and information to people. Google closed Google Reader on July 1, 2013, citing declining use.


History

In early 2001, software engineer Chris Wetherell began a project he called "JavaCollect" that served as a news portal based on web feeds. After working at Google he began a similar project with a small team that launched an improved product on October 7, 2005, as Google Reader. In September 2006 Google announced a redesign for Reader that included new features such as unread counts, the ability to "mark all as read", a new folder-based navigation, and an expanded view so people could quickly scan over several items at once. This also marked the addition of a sharing feature, which allowed readers to publish interesting items for other people to see. In January 2007 Google added video content from YouTube and Google Video to Reader. In September 2007 product marketing manager
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(later, founder of
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
) announced that Google Reader had graduated out of Google Labs.


Discontinuation

On March 13, 2013, Google announced they were discontinuing Google Reader, stating the product had a loyal but declining following, and they wanted to focus on fewer products. They gave users a sunset period until July 1, 2013, to move their data and suggested: "If you want to retain your Reader data, including subscriptions, you can do so through Google Takeout." After the closure announcement,
Feedly Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android. It is also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and sha ...
said that more than 500,000 new users had joined them in the following 48 hours, and 3 million in the following two weeks. In response to the planned closure,
Digg Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launch ...
also announced plans to build a Google Reader replacement, rebuilding its API and adding features to take advantage of the implicit recommendations of social network activity. Several petitions were started to keep Google Reader running, including one on
Change.org Change.org is a worldwide nonprofit petition website, based in California, US, operated by the San Francisco-based company of the same name, which has over 400 million users and offers the public the ability to promote the petitions they care ab ...
with over 100,000 signatures.
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developer
Marco Arment Marco Arment (born June 11, 1982) is an American iOS developer and web developer, podcaster, technology writer and former magazine editor. As a developer, he is best known for being chief technology officer for Tumblr and creating Instapaper ...
speculated that the real reason for the closure was to try to keep everyone reading and sharing information using the now defunct
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, and that it signaled the end of the era of unrestricted and
interoperable Interoperability is a characteristic of a product or system to work with other products or systems. While the term was initially defined for information technology or systems engineering services to allow for information exchange, a broader defi ...
web services like
RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many d ...
from large organizations like Google, Facebook, and Twitter. Enthusiasts re-created a work-alike replacement called " The Old Reader." In 2022,
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called the discontinuation of Google Reader "one of the defining moments in the shift from a more distributed, independent web to one that is controlled by a few large companies."


Features


Interface

Reader's interface evolved several times from an early version, described by a Google designer who helped work on the revision as a "river" of news, to various experiences optimized for a wide range of devices, from browsers to the Wii video game console. In late 2008, Google Reader had a significant upgrade to its user experience and design. Led by Google designer Jenna Bilotta, the interface now included a cleaner visual style, collapsible navigation, "Friends" navigation, the ability to hide unread counts, and feed bundles. Some of the features of Google Reader in 2013 were: *a front page that let one see new items at a glance. *automatic marking of items as read as they scrolled past (expanded view only). *keyboard shortcuts for main functions. *choice between ''list view'' or ''expanded view'' for item viewing (showing either just the story title or including a description, respectively). *import and export subscription lists as an
OPML OPML (Outline Processor Markup Language) is an XML format for outlines (defined as "a tree, where each node contains a set of named attributes with string values"). Originally developed by UserLand as a native file format for the outliner app ...
file. *search in all feeds, across all updates from subscriptions.


Organization

Users could subscribe to feeds using either Google Reader's search function, or by entering in the exact URL of the RSS or Atom feed. New posts from those feeds were then shown on the left-hand side of the screen. One could then order that list by date or relevance. Items could also be organized with labels, as well as being able to create "Starred Items" for easy access.


Sharing

From 2007 to 2011, items in Google Reader could be shared with other Web users. Previously this was done by sending a link through e-mail, directing the user to the shared article; or by creating a basic webpage that includes all shared items from a user's account. In December 2007, Google changed the sharing policy so that items the user marked as shared were automatically visible to their
Google Talk Google Talk was an instant messaging service that provided both text and voice communication. The instant messaging service was variously referred to colloquially as Gchat, Gtalk, or Gmessage among its users. Google Talk was also the name of ...
contacts. Users criticized this change because there was no way to opt out. Google removed the sharing functionality built into Reader in October 2011, and replaced it with a
Google+ Google+ (pronounced and sometimes written as Google Plus; sometimes called G+) was a Social networking service, social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social netwo ...
+1 button. Users criticized this change because it effectively dismantled existing social networks that used these features and disabled sharing and publishing functions that served as a communications medium for Iranians seeking news sources that couldn't be blocked by the government. The
Google+ Google+ (pronounced and sometimes written as Google Plus; sometimes called G+) was a Social networking service, social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social netwo ...
+1 button and count of how many people liked an article were removed in March 2013 shortly after the announcement that Google Reader would be discontinued.


Offline access

Google Reader was the first application to make use of Google Gears, a browser extension that let online applications work offline. Users who installed the extension could download up to 2000 items to be read offline. After coming back online, Google Reader updated the feeds. Google Reader stopped supporting this feature in June 2010.


Mobile access

A mobile interface was released on May 18, 2006. It could be used by devices that support
XHTML Extensible HyperText Markup Language (XHTML) is part of the family of XML markup languages. It mirrors or extends versions of the widely used HyperText Markup Language (HTML), the language in which Web pages are formulated. While HTML, prior ...
or WAP 2.0. On May 12, 2008, Google announced a version of Google Reader targeted at iPhone users. in December 2010, Google released a Google Reader app for Android, available from the Android Market.


iGoogle

On May 4, 2006, Google released a new feature which enabled feeds from Reader to be displayed on iGoogle (formerly Google Personalized Homepage).


Play

In March 2010, Google announced and released Google Reader Play. Play presented a slideshow interface which displayed popular items one at a time. These items were drawn from assorted sites' feeds, and their appearance in Play was based on the data provided by Reader users' responses, e.g. how many people liked or shared the item. Unlike Google Reader, a Google Account was not required to access Play.


References


External links

Google * – official site Unofficial
Google Reader APIPerl interface to Google Reader
{{Aggregators News aggregators Reader Internet properties established in 2005 Internet properties disestablished in 2013