The Google Affiliate Network was the

affiliate marketing Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of ...

company, specifically

affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus ge ...

, formerly known as Doubleclick Performics, which was bought by

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

in 2007. On April 16, 2013, Google announced the closure of the Google Affiliate Network.Google Affiliate Network: An update on Google Affiliate Network
Googleaffiliatenetwork-blog.blogspot.com. Retrieved on 2013-09-19.

History

DoubleClick DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to adv ...

announced the acquisition of

(including Performics) by

for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the

Department of Justice A justice ministry, ministry of justice, or department of justice is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...

antitrust authorities in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

and the Brussels-based

European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body ...

, the antitrust authority of the

European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been de ...

.Paul R. La Monica (April 13, 2007)
Google to buy DoubleClick for $3.1 billion
''CNN Money'', retrieved January 15, 2009Lane R Ellis (March 11, 2008)

{{Webarchive, url=https://archive.today/20130208181630/http://www.searchengineworld.com/google/3457102.htm , date=2013-02-08 , ''Search Engine World'', retrieved January 15, 2009 *The

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine op ...

and

optimization Mathematical optimization (alternatively spelled ''optimisation'') or mathematical programming is the selection of a best element, with regard to some criterion, from some set of available alternatives. It is generally divided into two subfi ...

part of Performics was acquired by

Publicis Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ...

in 2008, after the purchase of

(NASDAQ: GOOG) had been finalized.Google Completes Sale of Performics (Sept 10, 2008

''NYTimes.com'', retrieved November 11, 2008 The

part of ''DoubleClick Performics'' remained with Google and was re-branded ''Google Affiliate Network''. *On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.

References

External links

Google Affiliate Network WebsiteGoogle AdPlanner (beta)
- Complimentary tool
Google Homepage
(corporate website) Online advertising services and affiliate networks Affiliate marketing Companies based in Mountain View, California Marketing companies established in 1998

History

See also

References

External links