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Giorgio Armani (; born 11 July 1934) is an Italian fashion designer. He first gained notoriety working for Cerruti and then for many others, including Allegri, Bagutta and Hilton. He formed his company,
Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, ...
, in 1975, which eventually expanded into music, sport and luxury hotels. By 2001 Armani was acclaimed as the most successful designer of Italian origin, and is credited with pioneering red-carpet fashion. In 2010, he opened the Armani Hotel in Burj Khalifa, the world's tallest building. He is also the richest openly LGBT (bisexual) person in the world. According to Bloomberg Billionaires Index, Armani has an estimated net worth of US$9.53 billion, as of 2021.


Early years

Armani was born in the northern Italian town of Piacenza, where he was raised with his older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani (an accountant for a transport company). While at secondary school at the Liceo Scientifico Leonardo da Vinci in Milan, Armani aspired to follow a career in medicine, particularly after reading
A. J. Cronin Archibald Joseph Cronin (19 July 1896 – 6 January 1981), known as A. J. Cronin, was a Scottish physician and novelist. His best-known novel is ''The Citadel'' (1937), about a Scottish doctor who serves in a Welsh mining village before achievi ...
's '' The Citadel''. He enrolled in the Department of Medicine at the University of Milan, but in 1953 after attending for three years, he left and joined the
army An army (from Old French ''armee'', itself derived from the Latin verb ''armāre'', meaning "to arm", and related to the Latin noun ''arma'', meaning "arms" or "weapons"), ground force or land force is a fighting force that fights primarily on ...
. After serving in the military for two years, he abandoned his studies and in 1957 found a job as a display assistant and buyer at La Rinascente in Milan, then one of Europe's chicest department stores. Due to his medical background, he was assigned to the Military Hospital in Verona, where he would attend shows at the
Arena An arena is a large enclosed platform, often circular or oval-shaped, designed to showcase theatre, musical performances, or sporting events. It is composed of a large open space surrounded on most or all sides by tiered seating for spectator ...
. He eventually decided to look for a different career path.


Design career

After his stint in the armed forces, Armani found a job as a window dresser at La Rinascente, a department store in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...
in 1957. He went on to become a seller for the menswear department, in which capacity he gained valuable experience in the marketing aspect of the fashion industry. In the mid-1960s, Armani moved to the
Nino Cerruti Nino Cerruti (25 September 1930 – 15 January 2022) was an Italian businessman and stylist. He founded his own haute couture house, Cerruti, in 1967 in Paris. He managed the Italian family business ''Lanificio Fratelli Cerruti'', which was fou ...
company, where he designed menswear. His skills were in demand, and for the next decade, while continuing to work for Cerutti, Armani also freelanced, contributing designs to as many as ten manufacturers at a time. In the late 1960s, Armani met Sergio Galeotti, an architectural draftsman, which marked the beginning of a personal and professional relationship that lasted for many years. In 1973, Galeotti persuaded him to open a design office in Milan, at 37 Corso Venezia. This led to a period of extensive collaboration, during which Armani worked as a freelance designer for a number of fashion houses, including Allegri, Bagutta, Hilton, Sicons, Gibò, Montedoro, and Tendresse. The international press was quick to acknowledge Armani's importance following the runway shows at the Sala Bianca in the Pitti Palace in Florence. The experience provided Armani with an opportunity to develop his own style in new ways. He was now ready to devote his energy to his own label, and on 24 July 1975, he founded Giorgio Armani S.p.A. in Milan, with his friend Galeotti. In October of that same year, he presented his first collection of men's ready-to-wear for Spring and Summer 1976 under his own name. He also produced a women's line for the same season. Italian manufacturers decided to fill the vacuum by investing in local designers, and did so on unusually favorable terms. They financed production and marketing and paid the designers a percentage of the profits. New designers such as Armani  could begin their businesses free from debt, with ambitious fashion shows and advertising campaigns. Over the years the designer has made it very evident that he chooses to support the industry that he's in, which is fashion, but also takes time to add to the art field as well. The information provided by The Museum of Modern Art gives an example of how Armani supported the New York show, Pier Paolo Pasolini: The Eyes of a Poet in 1990. This show was an exhibition taking an inside look into artist Pasolini, specifically it presented people twenty- two films. Although, Pasoilini was known for a plethora of things, knowing that he created works mostly in the form of film or writing it does show another side of Armani demonstrating an example of his appreciation of the arts'. Armani established an innovative relationship with the fashion industry, characterized by the 1978 agreement with Gruppo Finanzario Tessile (GFT), which made it possible to produce luxury ready-to-wear in a manufacturing environment under the attentive supervision of the company's designer. In 1979, after founding the Giorgio Armani Corporation, Armani began producing for the United States and introduced the Main line for men and women. The label became one of the leading names in international fashion with the introduction of several new product lines, including G. A. Le Collezioni, Giorgio Armani Underwear and Swimwear, and Giorgio Armani Accessories. In the early 1980s the company signed an important agreement with
L'Oréal L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, ...
to create perfumes and cosmetics Armani Beauty and introduced the Armani Junior, Armani Jeans, and Emporio Armani lines, followed in 1982 by the introduction of Emporio Underwear, Swimwear, and Accessories. A new store was opened in Milan for the Emporio line, followed by the first Giorgio Armani boutique. Armani's concern for the end user culminated in the development of a more youthful product with the same level of stylistic quality as his high-end line, but at a more accessible price. Because of the democratic nature of the Emporio line, Armani felt that he had to make use of new and unconventional advertising methods. These included television spots and enormous street ads, together with a house magazine that was sent out by mail to consumers, faithful Armani Eagle wearers. Armani also felt that a relationship with the cinema was essential, both for promotional reasons and for the stimulus to creativity. Armani had the honor to produce his work for the infamous film American Gigolo, specifically for the actor Richard Geere who played the character Julian Kaye. The production of his work through film really helped publicize Armani's talents. It also heavily publicized his name, Gere wrenching open a drawer of Armani shirts, perfectly folded, labels exposed, before composing four entirely Armani outfits in what ultimately amounted to cinema's best advertising campaign for a fashion brand ever. It projected Armani's name and style to an audience far broader than any fashion magazine could reach. The film made Gere a star, and Armani too. Armani designed costumes for more than one hundred films, one of the most important of which was '' The Untouchables'' (1987). In 1983 the designer modified his agreement with GFT. They began to produce both the Mani line for the United States and his high-end ready-to-wear line, rechristened Borgonuovo 21, after the address of the company's headquarters. During the late 1980s, despite Galeotti's death in 1985, Armani continued to expand commercial horizons and licensing agreements. He opened Armani Japan and introduced a line of eyeglasses (1988), socks (1987), a gift collection (1989), and a new "basic" men's and women's line for America known as A/X Armani Exchange (1991). After the frenetic expansion of the 1990s (sportswear, watches, eyeglasses, cosmetics, home, and new accessories collections), 2000, the twenty-fifth anniversary of the brand, saw a flurry of investment activity, including stock sales and the acquisition of new manufacturing capacity intended to increase Armani's control over the quality and distribution of his products. Armani's men's and women's skiwear and ski casualwear line was developed in 1995. His 1991 project, A/X: Armani Exchange, represented Armani's attempt to break into the American mass market, offering lower prices for relaxed chic clothes. In 1996 his long-time friend Eric Clapton composed songs for Armani's fashion shows and has since dressed in Armani. Later that year Clapton opened two ''Emporio Armani'' stores in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. In 1998 Armani hosted a party for Clapton's Crossroads guitar auction. Eric Clapton ''My Life – The Autubiography'' Armani also prepared to break into the Chinese market by opening up his first store in that country in 1998. Interestingly enough the designer took influence from other cultures when it came to his inspiration for some of his works. From reading more in this article it's said the Japanese designs can be one of them.This information was provided inside the Oxford Art Journal, "Hermes in Asia: Haute Couture, High Art and The Marketplace.  The small shop in Beijing was followed by a flagship store in Shanghai in 2004 and plans for 40 by 2011. In 2000, Giorgio Armani SpA was introducing new lines of cosmetics and home furnishings, and expanding its line of accessories. Armani has had on an international level in regarding his past. Especially, how his work has reached far beyond just clothes and accessories of haute couture. His work can be referenced with many infamous artists of the past who created other types of art.  Because of how valuable and detailed his work is, it forms a bridge from fashion to art very often. An example of this, is at the Guggenheim Museum in New York hosted an exhibition of Armani's work – a first for a living designer – with average attendance of 29,000 a week. This was also referenced in the periodical The Aesthetics of Smelly Art, inside the Journal of Aesthetics and Art Criticism. In 2008, Armani designed the bullfighting costume, called the "Goyesco", worn by Spanish bullfighter Cayetano Rivera Ordóñez at the "Corrida Goyesca" in Ronda, Spain. They have also collaborated on several fashion shows and other events. In 2011, Armani became the first luxury designer to accept Livia Firth's Green Carpet Challenge to highlight sustainable fashion, designing a dress for her (and the tuxedo of her then-husband, the actor Colin Firth) out of recycled plastics and fabrics. As of 2009, Armani has a retail network of 60 Giorgio Armani boutiques, 11 Collezioni, 122 Emporio Armani, 94 A/X Armani Exchange, 1 Giorgio Armani Accessori, and 13 Armani Junior stores spread over 37 countries. He has an annual turnover of $1.6 billion and a personal fortune of $8.1 billion as of 2017. In 2015, Giorgio Armani was an artist that was a part of the Paris Photo Public Programme. This event helped showcase a variety of special exhibitions. As an official partner, Armani's ACQUA #6, which represented works that focus on the theme of water in photography. In 2001 Armani was acclaimed as the most successful designer of Italian origin.


Innovations

Armani is credited with pioneering red-carpet fashion. Armani was the first designer to ban models with a body mass index (BMI) under 18, after model
Ana Carolina Reston Ana Carolina Reston Macan (June 4, 1985 – November 15, 2006) was a Brazilian model. Biography Reston was born to a middle-class family in Jundiaí, on the outskirts of São Paulo, Brazil. At the age of 13, she began her modeling career af ...
starved herself to death due to
anorexia nervosa Anorexia nervosa, often referred to simply as anorexia, is an eating disorder characterized by low weight, food restriction, body image disturbance, fear of gaining weight, and an overpowering desire to be thin. ''Anorexia'' is a term of Gre ...
. Armani broadcast his collection live on the Internet, the first in the world of haute couture, on 24 January 2007. The Armani Privé Spring/Summer 2007 fashion show was broadcast via
MSN MSN (meaning Microsoft Network) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95. The Microsoft Net ...
and Cingular cellular phones. Armani has designed many stage outfits for pop superstar
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
, including those worn on her record-breaking
Monster Ball Tour The Monster Ball Tour was the second worldwide concert tour by American singer Lady Gaga. Staged in support of her first EP, ''The Fame Monster'' (2009) and comprising a set list of songs from that and her debut studio album, ''The Fame'' (2008 ...
and
Born This Way Ball Tour The Born This Way Ball was the third concert tour by American singer Lady Gaga, in support of her second studio album '' Born This Way'' (2011). The tour visited all continents, except Antarctica, and was ranked as the fifth highest-grossing to ...
. He has also designed for many high-profile award shows, such as the 52nd Grammy Awards and the 2010 MTV Video Music Awards.


Armani Hotel Collection

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Giorgio Armani name. Giorgio Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. The Armani Hotel was opened in Burj Khalifa on 27 April 2010, comprising the bottom 39 floors of the
supertall skyscraper A supertall building is an occupied "supertall" structure higher than and beneath . A form of skyscraper, it falls midway between a common minimum definition of "skyscraper" (a building taller ) and a " megatall" building (taller than ). Diff ...
in
Dubai Dubai (, ; ar, wikt:دبي, دبي, translit=Dubayy, , ) is the List of cities in the United Arab Emirates#Major cities, most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 ...
,
United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (Middle East, The Middle East). It is ...
; it has 160 guest rooms and suites, and 144 residences. Giorgio Armani is also designing the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection.


Music

Armani Musica presents Emporio Armani Caffè compilations, a series of special CD compilations curated by Giorgio Armani with DJ-sound designer Matteo Ceccarini, offering an eclectic mix of conceptual sounds and underground rhythms.


Sport

Giorgio Armani has a keen interest in sports. He is the president of the Olimpia Milano basketball team, and an
Inter Milan Football Club Internazionale Milano, commonly referred to as Internazionale () or simply Inter, and colloquially known as Inter Milan in English-speaking countries, is an Italian professional football club based in Milan, Lombardy. Inter i ...
fan. He has twice designed suits for the England national football team. He has since designed suits worn by players of the London club Chelsea since August 2007. He designed the Italian flag bearers' outfits at the opening ceremony at the
2006 Winter Olympics The 2006 Winter Olympics, officially the XX Olympic Winter Games ( it, XX Giochi olimpici invernali) and also known as Torino 2006, were a winter multi-sport event held from 10 to 26 February 2006 in Turin, Italy. This marked the second ...
in
Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...
, and also designed Italy's Olympic uniforms for the 2012 Summer Olympics in London. Armani also designed and introduced the EA7 range, a brand inspired by
Ukrainian Ukrainian may refer to: * Something of, from, or related to Ukraine * Something relating to Ukrainians, an East Slavic people from Eastern Europe * Something relating to demographics of Ukraine in terms of demography and population of Ukraine * So ...
footballer Andriy Shevchenko, who at the time played for A.C. Milan and wore the number 7 jersey. As regards sports, Armani owns Italian basketball club Olimpia Milano and has designed uniforms for the Italian Olympic and Paralympic teams. Chelsea commissioned Armani to create a new look for its Directors' Suite at Stamford Bridge. Beginning in 2021, Giorgio Armani entered into a multi-year sponsorship agreement as an official supplier to Scuderia Ferrari. Armani will provide official and travel ensembles to members of the team in return for brand exposure and association with the world's number one brand and most popular motorsport team.


Personal life

Armani is an intensely private man, but has publicly identified as bisexual. He had a longstanding relationship with his business partner, the fashion designer Sergio Galeotti, who died of a heart attack in 1985. He has some relatives in the United States as well. Giorgio Armani spends much of his time according to family on his over 200 ft yacht and loves sailing.Will Giorgio Armani be the Last Fashion Designer?
'' New York''. Retrieved 24 April 2015.
Giorgio Armani and Sergio Galeotti: A Love Story
''LuxeMag'', 21 July 2010. Retrieved 24 April 2015.


Honours

* : Knight Grand Cross of the Order of Merit of the Italian Republic (14 July 2021)


See also

* List of fashion designers * Italian fashion


References


Bibliography

*


Sources

* * * *
Giorgio Armani, Spring-Summer Couture



External links


www.giorgioarmani.com
nbsp;— Company website
Giorgio Armani, UNHCR Goodwill Ambassador



Giorgio Armani costume design drawings for AMERICAN GIGOLO, 1980
Margaret Herrick Library, Academy of Motion Picture Arts and Sciences
Giorgio Armani
at The Fashion Styles {{DEFAULTSORT:Armani, Giorgio 1934 births Living people Belgian Royal Warrant holders Bisexual men Fashion designers from Milan Italian billionaires Italian fashion designers LGBT fashion designers LGBT people from Italy People from Piacenza United Nations High Commissioner for Refugees Goodwill Ambassadors Menswear designers Window dressers Compasso d'Oro Award recipients Armani Knights Grand Cross of the Order of Merit of the Italian Republic