''George'' was a glossy monthly magazine centered on the theme of politics-as-lifestyle founded by

John F. Kennedy Jr. John Fitzgerald Kennedy Jr. (November 25, 1960 – July 16, 1999), often referred to as John-John or JFK Jr., was an American lawyer, journalist, and magazine publisher. He was a son of the 35th president of the United States, John F. Kenn ...

and

Michael J. Berman Michael J. Berman is an American businessman, responsible for founding ''George (magazine), George'' magazine with John F. Kennedy, Jr. in 1995. Due to Kennedy's fame, it was the largest magazine launch that year. At the time of the launch, Berman ...

with publisher

Hachette Filipacchi Media U.S. Hachette Filipacchi Media U.S., Inc. (HFM U.S.), originally known as CBS Publications, was a subsidiary of Hachette Filipacchi Médias (one of the world's largest magazine publishers), and was based in New York City. History It was formed in 19 ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in September 1995. Its tagline was "Not Just Politics As Usual." It was published from 1995 to 2001.

Overview

For the debut issue, creative director Matt Berman (no relation to co-founder Michael Berman) conceived a cover which received a great deal of attention for its image of

Cindy Crawford Cynthia Ann Crawford (born February 20, 1966) is an American model, actress and television personality. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers, runways, as well as fash ...

dressed as

George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of th ...

photographed by

Herb Ritts Herbert Ritts Jr. (August 13, 1952December 26, 2002) was an American fashion photographer and director known for his photographs of celebrities, models, and other cultural figures throughout the 1980s and 1990s. His work concentrated on black a ...

. ''George'' departed from the format of traditional political publications, whose audience primarily comprised people in or around the political world. The general template for ''George'' was similar to magazines such as ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

'', ''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...

'' or '' Vanity Fair''. The consistent underlying theme was to marry the themes of celebrity and media with the subject of politics in such a way that the general public would find political news and discourse about politics more interesting to read.

Notable contributors

Paul Begala Paul Edward Begala (born May 12, 1961) is an American political consultant and political commentator, best known as the former advisor to President Bill Clinton. Begala was a chief strategist for the 1992 Clinton–Gore campaign, which carried ...

George Clooney George Timothy Clooney (born May 6, 1961) is an American actor and filmmaker. He is the recipient of List of awards and nominations received by George Clooney, numerous accolades, including a British Academy Film Awards, British Academy Film A ...

Kellyanne Conway Kellyanne Elizabeth Conway ( née Fitzpatrick; born January 20, 1967) is an American political consultant and pollster, who served as Senior Counselor to the President in the administration of Donald Trump from 2017 to 2020. She was previousl ...

Ann Coulter Ann Hart Coulter (; born December 8, 1961) is an American conservative media pundit, author, syndicated columnist, and lawyer. She became known as a media pundit in the late 1990s, appearing in print and on cable news as an outspoken critic of ...

Al D'Amato Alfonse Marcello D'Amato (born August 1, 1937) is an American politician born in Brooklyn, Kings County, New York. He served as United States Senator for New York between 1981 and 1999. He subsequently founded a lobbying firm, Park Strategies. ...

Roger Black Roger Anthony Black MBE (born 31 March 1966) is a retired English athlete who competed internationally for Great Britain and England. During his athletics career, he won individual silver medals in the 400 metres sprint at both the Olympic G ...

Al Franken Alan Stuart Franken (born May 21, 1951) is an American comedian, politician, media personality, and author who served as a United States senator from Minnesota from 2009 to 2018. He gained fame as a writer and performer on the television comed ...

Stephen Glass Stephen Randall Glass (born September 15, 1972) is an American paralegal who previously worked as a journalist for ''The New Republic'' from 1995 to 1998, until it was revealed that many of his published articles were fabrications. An internal i ...

Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...

Norman Mailer Nachem Malech Mailer (January 31, 1923 – November 10, 2007), known by his pen name Norman Kingsley Mailer, was an American novelist, journalist, essayist, playwright, activist, filmmaker and actor. In a career spanning over six decades, Mailer ...

Chris Matthews Christopher John Matthews (born December 17, 1945) is an American political commentator, retired talk show host, and author. Matthews hosted his weeknight hour-long talk show, ''Hardball with Chris Matthews'', on America's Talking and later on M ...

* Steve Miller *

Cathy Scott Cathleen "Cathy" Scott (born c. 1950) is a ''Los Angeles Times'' bestselling American true crime writer and investigative journalist who penned the biographies and true crime books ''The Killing of Tupac Shakur'' and ''The Murder of Biggie Small ...

* W. Thomas Smith Jr. *

Jackie Stallone Jacqueline Frances Stallone (née Labofish; November 29, 1921 – September 21, 2020) was an American astrologer, dancer and wrestling promoter. She was the mother of actor Sylvester Stallone, singer Frank Stallone, and actress Toni D'Alto, the ...

Naomi Wolf Naomi Rebekah Wolf (born November 12, 1962) is an American feminist author, journalist and conspiracy theorist. Following her first book '' The Beauty Myth'' (1991), she became a leading spokeswoman of what has been described as the third wave ...

Reception

When it first appeared, ''George'' attracted great interest, and for a brief period had the largest circulation of any political magazine in the nation, partly due to the celebrity status of Kennedy, but it soon began losing money. Kennedy and ''George'' occasionally courted controversy to boost sales, one notable example being the 1997 issue wherein Kennedy in his editorial lambasted his cousins Michael Kennedy and Joe Kennedy II, whose marital scandals had recently made news, as "poster boys for bad behavior." Kennedy later complained that the magazine was not taken seriously in the publishing world. Critics called ''George'' "the political magazine for people who don't understand politics," assailing it for "stripping any and all discussion of political issues from its coverage of politics." In a feature in its final issue, ''

Spy Espionage, spying, or intelligence gathering is the act of obtaining secret or confidential information (intelligence) from non-disclosed sources or divulging of the same without the permission of the holder of the information for a tangib ...

'' magazine asserted that the magazine's premise was flawed because, "Politics overlapped with Pop Culture in such a limited number of ways". That fairly critical profile in ''Spy'' described ''George'' as "scrambling for celebrities 'with tits' as often as possible to put on the cover and then trying to figure out what that person had to do with politics".

Decline

After Kennedy died in a plane crash in 1999, Hachette Filipacchi Magazines purchased Kennedy's portion of the magazine from his estate and continued for over a year, with Frank Lalli as editor-in-chief. With falling advertising sales, the magazine ceased publication in 2001, two years after Kennedy's death. In 2005,

Harvard Kennedy School The Harvard Kennedy School (HKS), officially the John F. Kennedy School of Government, is the school of public policy and government of Harvard University in Cambridge, Massachusetts. The school offers master's degrees in public policy, public ...

held a panel discussion titled "Not Just Politics as Usual," which commemorated the 10th anniversary of the magazine's launch. The panel was moderated by

Tom Brokaw Thomas John Brokaw (; born February 6, 1940) is an American retired network television journalist and author. He first served as the co-anchor of ''The Today Show'' from 1976 to 1981 with Jane Pauley, then as the anchor and managing editor of '' ...

and featured appearances by other journalists.

Increased popularity

A February 1997 edition of ''George'' with the tagline "Survival Guide to the Future", wherein Kennedy interviews

Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...

, has become well sought-after by adherents of the

QAnon QAnon ( , ) is an American political conspiracy theory and political movement. It originated in the American far-right political sphere in 2017. QAnon centers on fabricated claims made by an anonymous individual or individuals known as "Q". ...

conspiracy theory, with one copy online being listed at $3,499.99.

References

External links

* *
Kennedy School Press Release: George Magazine Anniversary Forum
* * {{DEFAULTSORT:George 1995 establishments in New York City 2001 disestablishments in New York (state) Monthly magazines published in the United States Defunct political magazines published in the United States Defunct magazines published in the United States Magazines established in 1995 Magazines disestablished in 2001 Magazines published in New York City