Genius Sports is a sports data and technology company that provides data management, video streaming and integrity services to sports leagues, bookmakers and media companies. In April 2021, Genius Sports completed a business combination agreement with a special purpose acquisition company dMY Technology Group, Inc. II to list on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...

History

Genius Sports was formed in 2016 following a merger between Betgenius, a technology and data supplier to the betting industry, and SportingPulse International, a sports data and software business. In 2017, Genius Sports acquired Data Project, a volleyball technology provider. In September, the

PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also ...

launched a new Integrity Program to "maintain integrity and prevent mitigate betting-related corruption in

competitions." Genius Sports was selected to support the

through bet monitoring and educational services. In May 2018, the

National Collegiate Athletics Association The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges and ...

(NCAA) announced a landmark new statistics initiative for its 1,100 Members alongside Genius Sports. The deal aimed to modernise how NCAA Schools and Conferences harness game statistics to engage fans, drive performance levels and manage their operations. In July 2018, Genius Sports Group was acquired by

Apax Partners Apax Partners LLP is a British private equity firm, headquartered in London, England. The company also operates out of six other offices in New York, Hong Kong, Mumbai, Tel Aviv, Munich and Shanghai. As of December 2017, the firm, including its ...

. In November, Football DataCo, the rights holder of all the professional football leagues in England and Scotland, announced its new integrity strategy alongside Genius Sports and

Perform Group DAZN Group Limited (formerly Perform Group) is a British sports media company owned by Access Industries. Its flagship property is DAZN, a global sports subscription streaming platform. It also owns a significant minority stake in the leading f ...

. This agreement marked the first time two technology companies had combined to help protect a sport against match-fixing. In May 2019, Genius Sports struck a deal with the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

stock-car racing association to become the exclusive provider of NASCAR data to licensed sportsbooks around the world. Also in May, Genius Sports announced a deal with Football DataCo to be the official supplier of live data to the global sports betting industry for the

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Fo ...

English Football League The English Football League (EFL) is a league of professional football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in the world. It was the top-level football league in Engl ...

and Scottish Professional Football League, replacing the leagues’ previous supplier,

, which instead agreed to be acquired by investment firm Vista Equity Partners. The multi-year deal will commence with the start of the leagues’ 2019/20 seasons. In July,

FIBA The International Basketball Federation (FIBA ; French: ) is an association of national organizations which governs the sport of basketball worldwide. Originally known as the (hence FIBA), in 1989 it dropped the word ''amateur'' from its nam ...

, the world governing body of basketball, announced a long-term extension of its 15-year partnership with Genius Sports, providing statistics collection, distribution and competition management to its member leagues and federations. In July and August, Genius Sports partnered with the German Football Association and

Superliga Argentina The Superliga Argentina de Fútbol, (officially "Superliga Profesional del Fútbol Argentino") was an Argentine sports association responsible for administering the main professional league of Argentine football, the Primera División, between ...

to help protect their competitions from match-fixing and betting-related corruption. In October, Genius Sports announced the acquisition of Oppia Performance, an automated video production and streaming company. In April 2021, Genius Sports partnered with the

National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...

to act as their exclusive distributor of live NFL data and statistics to bookmakers and media companies. This multi-year partnership saw Genius Sports replace the NFL's previous partner Sportradar and also includes the rights to distribute NFL streams and represent its sports betting advertising inventory. On September 7th, 2021, Genius sports announced a partnership with WynnBET to provide official data feeds, player acquisition and fan engagement solutions after the approval of WynnBET to become an Official Sportsbook operator of the NGL for the 2021 season. In December 2021, the

Canadian Football League The Canadian Football League (CFL; french: Ligue canadienne de football—LCF) is a professional sports league in Canada. The CFL is the highest level of competition in Canadian football. The league consists of nine teams, each located in a ci ...

announced that it is partnering with Genius Sports via new arm called CFL Ventures that will share commercial revenue.

Products and services

Genius Sports provides software to sports leagues and federations. This technology enables sports to capture, manage and distribute their data and statistics and is used by sports leagues globally. Sports, in turn, grant Genius Sports the rights to commercialise their data and video content with sportsbooks, casinos and media companies. Genius Sports' betting partners include over 300 sportsbook brands such as

FanDuel FanDuel Group is an American gambling company that offers sportsbook, daily fantasy sports, horse racing, and online casino. The company operates sportsbooks in a number of states including New Jersey, Pennsylvania, Indiana and West Virginia, as ...

, Skybet and

Bet365 Bet365 Group Ltd (commonly known and stylized as bet365 and spoken as "bet three-six-five") is a leading British online gambling company based in the United Kingdom. It was founded by Denise Coates, who remains the majority shareholder and join ...

. Genius Sports provides sportsbooks with live data, odds and streams from thousands of over 240,000 live sports events per year.

References

External links

* {{official website American companies established in 2016 Data companies Sports records and statistics Sports mass media in the United States