Gayfer's was a regional

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...

chain in the southern

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. Based in

Mobile, Alabama Mobile ( , ) is a city and the county seat of Mobile County, Alabama, United States. The population within the city limits was 187,041 at the 2020 United States census, 2020 census, down from 195,111 at the 2010 United States census, 2010 cens ...

, the chain of stores operated from 1879 until 1998 when it was taken over by

Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...

History

C.J. Gayfer migrated to

, from

Southwold Southwold is a seaside town and civil parish on the English North Sea coast in the East Suffolk district of Suffolk. It lies at the mouth of the River Blyth within the Suffolk Coast and Heaths Area of Outstanding Natural Beauty. The town is ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

, sometime after the

Civil War A civil war or intrastate war is a war between organized groups within the same state (or country). The aim of one side may be to take control of the country or a region, to achieve independence for a region, or to change government policies ...

. He opened a retail department store, Gayfer's, in downtown Mobile in 1879. At the time of his death in 1915, Gayfer's employed 150 people and averaged over $500,000 in annual sales. Gayfer became well known for his philanthropy and was one of the earliest proponents of employee health care benefits. During the 1950s, the

Mercantile Stores Mercantile Stores Company Inc. until 1998, was a traditional department store retailer operating 102 fashion apparel stores and 16 home fashion stores in 17 states. The stores were operated under 13 different nameplates and varied in size, with t ...

chain acquired Gayfer's, which then worked aggressively on the expansion of the chain. The first branch store was opened at Town & Country Plaza in

Pensacola Pensacola () is the westernmost city in the Florida Panhandle, and the county seat and only incorporated city of Escambia County, Florida, United States. As of the 2020 United States census, the population was 54,312. Pensacola is the principal ci ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, in 1956. This successful move was followed four years later with the opening of the Springdale Plaza store in Mobile, Alabama, becoming the company's flagship store. The Downtown Mobile store closed in 1985. Gayfer's expanded into the Western Gulf Coast in 1963, opening a store at Edgewater Plaza Shopping City (later Edgewater Mall) in

Biloxi Biloxi ( ; ) is a city in and one of two county seats of Harrison County, Mississippi, United States (the other being the adjacent city of Gulfport). The 2010 United States Census recorded the population as 44,054 and in 2019 the estimated popu ...

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

. This store was expanded in 1974 and again in 1987; it was severely damaged by

Hurricane Katrina Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cost ...

in 2005 (by this time it was Dillard's) and had to be rebuilt. In 1969 a store was opened in

Tuscaloosa Tuscaloosa ( ) is a city in and the seat of Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal and Piedmont plains meet. Alabama's fifth-largest city, it had an estimated population of 1 ...

Alabama (We dare defend our rights) , anthem = "Alabama (state song), Alabama" , image_map = Alabama in United States.svg , seat = Montgomery, Alabama, Montgomery , LargestCity = Huntsville, Alabama, Huntsville , LargestCounty = Baldwin County, Al ...

. In 1970, the

apostrophe The apostrophe ( or ) is a punctuation mark, and sometimes a diacritical mark, in languages that use the Latin alphabet and some other alphabets. In English, the apostrophe is used for two basic purposes: * The marking of the omission of one o ...

in the company name was dropped. This was clearly a banner year for the company, as it opened stores in

Montgomery, Alabama Montgomery is the capital city of the U.S. state of Alabama and the county seat of Montgomery County. Named for the Irish soldier Richard Montgomery, it stands beside the Alabama River, on the coastal Plain of the Gulf of Mexico. In the 202 ...

(through the purchase of Montgomery-based Montgomery Fair); Jackson Mall in

Jackson, Mississippi Jackson, officially the City of Jackson, is the Capital city, capital of and the List of municipalities in Mississippi, most populous city in the U.S. state of Mississippi. The city is also one of two county seats of Hinds County, Mississippi, ...

, and started construction of a second store in Pensacola, Florida, at

Cordova Mall Cordova Mall, located in Pensacola, Florida, is the largest shopping center on the northwest Gulf Coast of Florida. Opened in 1971 and renovated twice, in 1987 and 2008/2009, Cordova Mall comprises of commercial property, with two major and six ...

. For the next twenty years, new stores were opened or remodeled, and by 1981 there were 18 stores bearing the Gayfers name. In 1989, the Gayfers flagship store anchoring Springdale Plaza and Mall in Mobile expanded to . In February 1992, parent Mercantile acquired Maison Blanche by converting their

Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...

(Altamonte, Florida, Fashion Square),

Daytona Beach Daytona Beach, or simply Daytona, is a coastal resort-city in east-central Florida. Located on the eastern edge of Volusia County near the Atlantic coastline, its population was 72,647 at the 2020 census. Daytona Beach is approximately nort ...

(Volusia), and

Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...

(Roosevelt, Regency, Orange Park, Avenues) stores under the Gayfers banner. This led to their becoming one the largest department store chains in the

Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...

as well as the largest stretching from

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

. In 1998, Mercantile Stores was purchased by Dillard's, Inc., and the stores that were not closed or sold to other retailers were converted to Dillard's, which ceased expanding through acquisitions after this happened.

References

{{Dillard's history Companies based in Mobile, Alabama Defunct department stores based in Alabama Retail companies established in 1879 Retail companies disestablished in 1998 Defunct companies based in Alabama American companies established in 1879