Gaston Bastiaens
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Gaston Bastiaens (born 16 December 1946 in
Westerlo Westerlo () is a municipality located in the Belgian province of Antwerp. The municipality comprises seven towns: * Westerlo centrum * * Tongerlo * Heultje * Voortkapel * Oosterwijk * In 2021, Westerlo had a total population of 25,288. The ...
, Belgium) is a
Belgian Belgian may refer to: * Something of, or related to, Belgium * Belgians, people from Belgium or of Belgian descent * Languages of Belgium, languages spoken in Belgium, such as Dutch, French, and German *Ancient Belgian language, an extinct languag ...
engineer Engineers, as practitioners of engineering, are professionals who invent, design, analyze, build and test machines, complex systems, structures, gadgets and materials to fulfill functional objectives and requirements while considering the limit ...
and businessman. As a
vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...
of
Philips Electronics Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ...
, he was responsible for the
Compact Disc The compact disc (CD) is a digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings. In August 1982, the first compact disc was manufactured. It was then released in Oc ...
as well as for CD-i, CD-ROM, Philips' contributions to the
MPEG The Moving Picture Experts Group (MPEG) is an alliance of working groups established jointly by ISO and IEC that sets standards for media coding, including compression coding of audio, video, graphics, and genomic data; and transmission and f ...
standard and the foundations for the DVD. After graduating with distinction from the
KU Leuven KU Leuven (or Katholieke Universiteit Leuven) is a Catholic research university in the city of Leuven, Belgium. It conducts teaching, research, and services in computer science, engineering, natural sciences, theology, humanities, medicine, ...
(Belgium) in Electrical and Nuclear Engineering, Bastiaens served in the military from 1971 to 1972. In 1972 he joined the Hi-Fi division of Philips Electronics in Leuven, where he served in various management capacities until 1982. During his earlier years there he created a number of new production methods, including for the assembly of loudspeaker systems, manufacturing of tuners and component insertion in printed circuit boards. By introducing new strategies including CAD/CAM, he was later able to reduce the development time of Hi-Fi components from 18 months to nine. In 1983 Bastiaens was promoted to the Philips headquarters in Eindhoven where he became a general manager and director with worldwide responsibility for the Compact Disc project. Between 1983 and 1986 he oversaw a multi-divisional engineering effort the bring the cost of a compact disc player from 1150 Dutch guilders down to 220. The project was internally called "25–250": By reducing the cost of key components such as the laser module, the drive unit, the decoding circuit, etc. to 25 guilders each, the target was to enable Philips to build the product for 250 guilders. Bastiaens then concentrated on selling OEM licenses for the CD technology as well as maintaining a global market share of 20 percent in Compact Disc mechanisms for Philips. He was also responsible of diversification efforts such as CD-ROM and CD-ROM XA. From 1988–92 Bastiaens was general manager and director of the Multimedia Division of Philips Consumer Electronics. Jan Timmer, then Philips' head of Consumer Electronics, gave him four months to make or break the Compact Disc Interactive (CD-I) project, a joint effort between Sony and Philips to enhance the CD standard with multi-media technology. This so-called "Green Book" standard had been in development since 1985 but was still in the concept phase when Bastiaens took charge. He started out by changing the project to "full motion video", which would enable a CD-I disc to hold a full-length feature movie but was rather ambitious at the time, as the compression and decoding hard- and software had yet to be developed. The success of the project also hinged on the creation of software and tools to create the content which would be essential in driving the market. Bastiaens moved the project into the MPEG standard, getting Philips more actively involved in that technology. By the time the first CD-I products where launched in 1992, using the MPEG-1 standard for video, development of MPEG-2 technology was well under way for the upcoming DVD technology, which used a red laser for encoding more than eleven times as much information on a disk of the same size as a CD, which used a yellow laser. In 1992 Bastiaens was approached by Apple CEO
John Sculley John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) ...
to move to Apple Computer as a vice president, and the first
General Manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
of Apple's newly formed Personal Interactive Electronics (PIE) division in the early 1990s. In this role, he oversaw the launch of the
Apple Newton The Newton is a series of personal digital assistants (PDAs) developed and marketed by Apple Computer, Inc. An early device in the PDA category (the Newton originated the term), it was the first to feature handwriting recognition. Apple started ...
. He was president of Quarterdeck. In 1996, he became president, and CEO of
Lernout & Hauspie Lernout & Hauspie Speech Products, or L&H, was a Belgium-based speech recognition technology company, founded by Jo Lernout and Pol Hauspie, that went bankrupt in 2001 because of a fraud engineered by the management. The company was based in Ypr ...
. In August 2000, he disputed a ''
Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' article about
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n sales. In 2001, he was accused of fraud, and
extradited Extradition is an action wherein one jurisdiction delivers a person accused or convicted of committing a crime in another jurisdiction, over to the other's law enforcement. It is a cooperative law enforcement procedure between the two jurisdi ...
to Belgium. On 21 May 2007, he went to trial in
Ghent, Belgium Ghent ( nl, Gent ; french: Gand ; traditional English: Gaunt) is a city and a municipality in the Flemish Region of Belgium. It is the capital and largest city of the East Flanders province, and the third largest in the country, exceeded in ...
. In 2008, he demanded a full acquittal. On 20 September 2010 Gaston Bastiaens was sentenced to three years in prison and two years of
probation Probation in criminal law is a period of supervision over an offender, ordered by the court often in lieu of incarceration. In some jurisdictions, the term ''probation'' applies only to community sentences (alternatives to incarceration), such ...
. In December 2010, he appealed the sentence.


References


Bloomberg.com
{{DEFAULTSORT:Bastiaens, Gaston 1946 births Living people Belgian electrical engineers People extradited to Belgium People extradited from the United States People from Westerlo KU Leuven alumni