The Gaiety Theatre was a

Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...

at 1547

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

, New York City from 1909 until 1982, when it was torn down. The office building that housed the theatre, the Gaiety Building, has been called the Black

Tin Pan Alley Tin Pan Alley was a collection of music publishers and songwriters in New York City that dominated the popular music of the United States in the late 19th and early 20th centuries. It originally referred to a specific place: West 28th Street ...

for the number of

African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...

songwriters who rented office space there. It was designed by

Herts & Tallant Henry Beaumont Herts (January 23, 1871 – March 27, 1933) was an American architect. Herts was born in New York City, attended Columbia University without graduating, and apprenticed under Bruce Price. He studied architecture in Europe at th ...

and owned by

George M. Cohan George Michael Cohan (July 3, 1878November 5, 1942) was an American entertainer, playwright, composer, lyricist, actor, singer, dancer and theatrical producer. Cohan began his career as a child, performing with his parents and sister in a vaudev ...

. The theatre introduced revolutionary concepts of a sunken orchestra (the previous configuration had the orchestra on the same level as the seats in front of the stage) and also not having pillars obstructing sight lines for the balcony.Broadway: An Encyclopedia by Ken Bloom - Routledge; 2 edition (November 11, 2003)

History

The theatre opened on September 4, 1909 with the ''Fortune Hunter''. Its biggest hit during its early years was '' Lightnin''' which played for 1,291 performances starting August 16, 1918.

Minsky's

After 1933, the theatre became a

Minsky's Burlesque Minsky's Burlesque refers to the brand of American burlesque presented by four sons of Louis and Ethel Minsky: Abraham 'Abe' Bennett Minsky (1880–1949), Michael William 'Billy' Minsky (1887–1932), Herbert Kay Minsky (1891–1959), and Morton ...

. One of the top venues in the circuit, it featured performances by

Ann Corio Ann Corio (born Ann Coiro; November 29, 1909 – March 1, 1999) was a prominent American burlesque stripper and actress. Her original surname was Coiro, changing it to Corio for stage purposes and because some family members did not approve ...

and Gypsy Rose Lee, as well as comedy acts such as

Abbott and Costello Abbott may refer to: People *Abbott (surname) *Abbott Handerson Thayer (1849–1921), American painter and naturalist * Abbott and Costello, famous American vaudeville act Places Argentina * Abbott, Buenos Aires United States * Abbott, Arkansas ...

Victoria

In 1943, Mayor

Fiorello LaGuardia Fiorello Henry LaGuardia (; born Fiorello Enrico LaGuardia, ; December 11, 1882September 20, 1947) was an American attorney and politician who represented New York in the House of Representatives and served as the 99th Mayor of New York City from ...

cracked down on burlesque, and the theatre became the Victoria, which initially featured

vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...

performances including

Stepin Fetchit Lincoln Theodore Monroe Andrew Perry (May 30, 1902 – November 19, 1985), better known by the stage name Stepin Fetchit, was an American vaudevillian, comedian, and film actor of Jamaican and Bahamian descent, considered to be the first black a ...

. It was transformed into a movie theatre in September 1943. In 1944

United Artists United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the studi ...

leased the theatre for movies and in 1949

Edward Durrell Stone Edward Durell Stone (March 9, 1902 – August 6, 1978) was an American architect known for the formal, highly decorative buildings he designed in the 1950s and 1960s. His works include the Museum of Modern Art, in New York City, the Museo de A ...

designed a renovation of the interior which was expanded to 1,050 seats. A sign on the roof of the theatre went across the neighboring Astor Theatre and was said to be the largest in the world. While originally advertising movies, it would later be best remembered as an advertisement for

Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...

Embassy 5

In 1980, the theatre was renamed the Embassy 5, as the fifth theatre owned by the Embassy chain in the Times Square area. In 1982 it was one of five theatres torn down to make way for the

New York Marriott Marquis Hotel The New York Marriott Marquis is a Marriott hotel on Times Square, in the Theater District of Midtown Manhattan in New York City. Designed by architect John C. Portman Jr., the hotel is at 1535 Broadway, between 45th and 46th Streets. With 1 ...

Black Tin Pan Alley

The office building above the Gaiety was popular among black composers who were not allowed in the

Brill Building The Brill Building is an office building at 1619 Broadway on 49th Street in the New York City borough of Manhattan, just north of Times Square and further uptown from the historic musical Tin Pan Alley neighborhood. It was built in 1931 as t ...

. Among them were

Harry Pace Harry Herbert Pace (January 6, 1884 – July 19, 1943) was an American music publisher and insurance executive. He was the founder of Black Swan Records, the first record label owned by an African American with wide distribution capabilities. ...

, W.C. Handy,

Clarence Williams (musician) Clarence Williams (October 6, 1898 or October 8, 1893 – November 6, 1965) was an American jazz pianist, composer, promoter, vocalist, theatrical producer, and publisher. Biography Williams was born in Plaquemine, Louisiana, to Dennis, a bassis ...

Perry Bradford Perry Bradford (February 14, 1893, Montgomery, Alabama – April 20, 1970, New York City) was an American composer, songwriter, and vaudeville performer. His most notable songs included "Crazy Blues," "That Thing Called Love," and "You Can't Kee ...

Bert Williams Bert Williams (November 12, 1874 – March 4, 1922) was a Bahamian-born American entertainer, one of the pre-eminent entertainers of the Vaudeville era and one of the most popular comedians for all audiences of his time. He is credited as being ...

, and

Will Vodery Will Vodery (October 8, 1885 – November 18, 1951) was an American composer, conductor, orchestrator, and arranger, and one of the few black Americans of his time to make a name for himself as a composer on Broadway, working largely for Floren ...

Andy Razaf Andy Razaf (born Andriamanantena Paul Razafinkarefo; December 16, 1895 – February 3, 1973) was an American poet, composer and lyricist of such well-known songs as " Ain't Misbehavin'" and " Honeysuckle Rose". Biography Razaf was born in Washi ...

would pick up his mail there.

References

External links

* Former Broadway theatres Times Square buildings Demolished buildings and structures in Manhattan Buildings and structures demolished in 1982 1909 establishments in New York City 1982 disestablishments in New York (state) Theater District, Manhattan {{Manhattan-struct-stub