GS25 () is a South Korean chain of

convenience store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ti ...

s operated and owned by GS Retail, a subsidiary company of the

GS Group GS Group is a South Korean conglomerate. GS comprises GS Holdings, subsidiaries & affiliates including GS Caltex, GS Retail, GS Shop, GS EPS, GS Global, GS Sports and GS E&C among others. The asset size is 65.4 trillion KRW at the end of 201 ...

. The headquarters of the company are located at the

GS Tower GS Tower, also called GS Gangnam Tower (formerly LG Kangnam Tower), is a 38-story (173 meters) modern skyscraper located in the Gangnam-gu area of Seoul, South Korea. It was completed in 1997 and is a mixed-use facility consisting of an art hal ...

Gangnam-gu Gangnam District ( ; , ) is one of the 25 local government districts which make up the city of Seoul, South Korea. Gangnam translates to "South of the ( Han) River". Gangnam District is the third largest district in Seoul, with an area of ...

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...

. As of June 9, 2020, GS25 operates 13,899 stores.

History

GS25, then known as LG25, opened their first store in

Dongdaemun-gu Dongdaemun District (, "Great Eastern Gate") is one of the 25 districts of Seoul, South Korea. Dongdaemun has a population of 346,770 (2010) and has a geographic area of 14.22 km2 (5.49 sq mi), and is divided into 14 '' dong'' (administrative ne ...

, Seoul in 1990. However, in 2005, GS Group split from the

LG Corporation LG Corporation (or LG Group) (), formerly Lucky-Goldstar from 1983 to 1995 (Korean: ''Leokki Geumseong''; ), is a South Korean multinational conglomerate founded by Koo In-hwoi and managed by successive generations of his family. It is t ...

, the name of LG25 was correspondingly changed to GS25. In March 2019, GS25 changed their

brand identity A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

for the first time since changing their name to GS25. With the new identity, a new slogan of "Lifestyle Platform" began to be applied to all new store signage. However, as of August 2019, most stores still use the former identity.

Foreign operations

Vietnam

In January 2018, GS25 ventured outside of South Korea for the first time in its history by launching a store in

Ho Chi Minh City , population_density_km2 = 4,292 , population_density_metro_km2 = 697.2 , population_demonym = Saigonese , blank_name = GRP (Nominal) , blank_info = 2019 , blank1_name = – Total , blank1_ ...

. As of June 2022, GS25 operates 160 stores throughout

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making ...

Mongolia

On May 18, 2021, GS25 officially opened in Mongolia with three stores in

Ulaanbaatar Ulaanbaatar (; mn, Улаанбаатар, , "Red Hero"), previously anglicized as Ulan Bator, is the capital and most populous city of Mongolia. It is the coldest capital city in the world, on average. The municipality is located in north ce ...

. As of December 18, 2022, GS25 has opened 124 stores throughout Ulaanbaatar.

Malaysia

Malaysia–based

KK Super Mart KK Super Mart is a convenience store chain in Malaysia. Established in 2001, it is named after its founder, Datuk Seri Dr. KK Chai. The first location of KK Supermart occupied the ground floor of a shoplot at Kuchai Entrepreneurs Park in Kuala L ...

has announced to partnered with GS Retail to launch GS25 in Malaysia following the trend of Korean convenience stores, which both CU &

e-mart e-mart () is the largest retailer in South Korea. There were 160 stores across the country as of December 2016. It was founded on 12 November 1993 by Shinsegae as the first discount retailer in South Korea. E-Mart is the oldest and largest dis ...

24 has already arrived in the country. The first outlet will set to be launched on 2023 while targeting to launch 500 outlets within five years.

References

Companies based in Seoul Companies of South Korea Convenience stores GS Group Multinational companies headquartered in South Korea Retail companies established in 1990 Retail companies established in 2005 Retail companies of South Korea South Korean brands South Korean companies established in 1990 South Korean companies established in 2005 {{SouthKorea-company-stub