Gösser ()

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...

is the main brand of Göss Brewery in

Leoben Leoben () is a Styrian city in central Austria, located on the Mur river. With a population of about 25,000 it is a local industrial centre and hosts the University of Leoben, which specialises in mining. The Peace of Leoben, an armistice betwee ...

, one of the largest and most-well known in

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

. The brewery is part of Brau Union, the largest Austrian brewer, whose majority shareholder is the Dutch brewing company

Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Febr ...

History

Back in the Middle Ages, beer brewing was common at

Göss Abbey Göss Abbey (german: Stift Göß) is a former Benedictine nunnery and former Cathedral in Göss, now a part of Leoben in Styria, Austria. After the abbey's dissolution in 1782 the church, now a parish church, was the seat of the short-lived Bish ...

Styria Styria (german: Steiermark ; Serbo-Croatian and sl, ; hu, Stájerország) is a state (''Bundesland'') in the southeast of Austria. With an area of , Styria is the second largest state of Austria, after Lower Austria. Styria is bordered to ...

, where a first

brewmaster A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer ...

was documented in a 1459 deed. After the monastery's dissolution in the course of the Josephinist reforms, the tradition was resumed in 1860, when 28-year-old Max Kober, who had been a master brewer with

Żywiec Żywiec () (german: Saybusch) is a town in southern Poland with 31,194 inhabitants (2019). Between 1975 and 1998, it was located within the Bielsko-Biała Voivodeship, but has since become part of the Silesian Voivodeship.It is the capital of Ż ...

(''Saybusch'') Brewery in Galicia (present-day Poland), purchased the premises and re-established the brewery. Göss quickly became the largest brewery in

Upper Styria Upper Styria (german: Obersteiermark), in the Austrian usage of the term, refers exclusively to the northwestern, generally mountainous and well-wooded half of the federal state of Styria. The southwestern half of the state around the capital of ...

and by 1892 was producing ca. 60,000 barrels per year. In the 1920s the brewery began selling

pasteurized Pasteurization American and British English spelling differences#-ise, -ize (-isation, -ization), or pasteurisation is a process of food preservation in which packaged and non-packaged foods (such as milk and fruit juices) are treated with mi ...

beer in crown corked glass bottles permitting Gösser to market their beer outside of Austria. By 1930 the company was producing ca 340,000 barrels per year and had exceeded 850,000 barrels per year by 1973. In 1977 Gösser joined the Steirerbrau group, which merged into rivalling Brau-Beteiligungs-AG (BBAG) in 1991. From 1993 both companies operated under Brau Union Austria. In 2003, Gösser with Brau Union was taken over by Heineken International Zoeterwoude.

Beers produced

Märzen ''Märzen'' or ''Märzenbier'' (german: March beer) is a lager that originated in Bavaria. It has a medium to full body and may vary in color from pale through amber to dark brown. It was the beer traditionally served at the Munich Oktoberfest. ...

* Gold * Spezial * Stiftsbräu *

Bock Bock is a strong beer in Germany, usually a dark lager. Several substyles exist, including: *Doppelbock (''Double Bock''), a stronger and maltier version *Eisbock (''Ice Bock''), a much stronger version made by partially freezing the beer an ...

* Zwickl * Dunkles Zwickl * Natur

radler Shandy is beer or cider mixed with a lemon or a lemon-lime flavored beverage. The citrus beverage, often called lemonade, may or may not be carbonated. The proportions of the two ingredients are adjusted to taste but are usually half lemonade ...

* Kräuter

* Naturgold (Alcohol Free) * Gösser Kracherl (Alcohol Free) The Spezial is proudly noted by the company as having been served at the gala dinner at the signing of the 1955

Austrian State Treaty The Austrian State Treaty (german: Österreichischer Staatsvertrag ) or Austrian Independence Treaty re-established Austria as a sovereign state. It was signed on 15 May 1955 in Vienna, at the Schloss Belvedere among the Allied occupying p ...

Slogan

Since the 1960s the brand's slogan has remained the same -- Gut. Besser. Gösser. (Good. Better. Gösser.)Gösser. (2014. december 20). Wikipédia. Retrieved 2014, December 20. 17:02 from http://hu.wikipedia.org/w/index.php?title=G%C3%B6sser&oldid=15435029.

References

External links

Official company website
{{DEFAULTSORT:Gosser Beer in Austria Austrian brands Economy of Styria